Mobile game marketing is one of the toughest parts of launching a game, and it’s the part most teams struggle with. You can build something fun, polished, even unique, but none of it matters if people don’t see it. That’s why learning how to market a mobile game is just as important as building it.
In this guide, you’ll get a clear look at how mobile game marketing actually works. You’ll see how paid and organic channels fit together, how to plan your launch, how to refine your ads and store assets, and how successful studios grow their games over time.
Think of this as the starting point. Once you understand the full cycle, every decision about promoting your game becomes easier, faster, and a lot more effective.
What Is Mobile Game Marketing?
Mobile game marketing is the process of getting your game in front of the right people and convincing them to install it.
The goal is simple.
Grow your audience, keep them playing, and bring in steady revenue over time. To do that, teams mix paid ads, organic channels, creator content, social media, and app store optimization.
Mobile game marketing covers the full journey. You plan your approach, run tests, study player behavior, and improve your marketing strategy as the game grows. When everything works together, your game becomes easier to promote and much more likely to succeed.
How Mobile Game Marketing Works
Mobile game marketing runs in cycles. You learn about your audience, you pick the channels you want to use, you launch small tests, and then you refine everything based on real data.
Teams repeat this loop throughout soft launch and long after global release. The games that grow the fastest are usually the ones that follow this cycle with discipline.
Market Research
Good research starts with studying similar mobile games and reviewing their ads, ratings, and player comments. From there, focus on what their players care about. What frustrates them? What excites them? What themes, mechanics, or rewards keep them engaged?
You also want a clear picture of your own game. Its genre, its strongest moments, and the motivations it taps into. This helps you target the right users from day one and avoid wasting budget on broad, unfocused marketing.
Understanding Mobile Gamers
Before you spend a single dollar, you need to know who you are trying to reach. And that audience is huge. There are 3.5 billion active mobile gamers worldwide (Newzoo, 2025).
Not every gamer behaves the same way, though.
Different types of gamers play for different reasons, and their motivations shape how they respond to ads, themes, difficulty, and rewards. Some players want quick wins, some like long strategy sessions, and others care most about story or progression.
Understanding these differences helps you decide what to highlight in your creatives and what parts of your game will resonate the most.
Playtime also varies a lot by region.
In countries like Indonesia, Brazil, Saudi Arabia, Singapore, and South Korea, mobile gamers play for more than 5 hours per day on average (data.ai). That kind of data gives you clues about where certain genres might perform better and which target markets make the most sense to test early.
Channel Planning
Once you understand your audience, you can decide where to reach them.
Paid user acquisition is often the fastest way to get early traction, while ASO helps you bring in organic installs. Social media and influencer content help you create buzz and add authenticity. Community channels like Discord support long term retention.
You don’t need all of these at once, but you do need a simple plan that shows how each channel supports the others.
Testing and Growth Cycles
Every strong launch starts small. You test early creatives, try a few target audiences, and watch your KPIs.
This is where you learn your rough CPI, early retention, and how your store page converts.
When those numbers improve, you raise budgets and expand into more markets. When something drops, you adjust your ads, update your store assets, or fix onboarding inside the game.
Growth comes from repeating that cycle until your game reaches stable performance and can scale.
Mobile Game Marketing Examples
Studying hit games is one of the easiest ways to see what actually works in mobile marketing. Here are a few quick breakdowns of real strategies top studios rely on today.
Subway Surfers
Subway Surfers leans heavily into short, fast-paced gameplay clips. Most of their ads show simple runs with clean near misses, quick parkour moments, and satisfying movement. The pacing is tight and easy to understand at a glance.
They also test a lot of UGC style edits with POV angles and mobile screen recordings. These blend into TikTok and YouTube Shorts much better than polished trailer-style content.
This approach works because the game’s loop is instantly readable, and UGC style footage lowers ad fatigue.
Royal Match
Royal Match is one of the biggest advertisers in the world, and their marketing is built around rescue and fail ads. These show the king stuck in dangerous situations while the player “fails” basic puzzles. Viewers get frustrated, want to try it themselves, and the ad drives a strong click through rate.
They also run simple challenge ads that pair puzzle solving with clear win or lose moments. The core gameplay doesn’t always match the ad, but these concepts consistently deliver low CPIs, which is why they push them at massive scale.
Coin Master
Coin Master relies on reaction-style UGC ads. Most of them look like someone recording their screen while reacting to spins, wins, attacks, or village upgrades. They’re casual, messy, and emotional, which makes them feel real.
They also lean into social mechanics in their creatives, like stealing from friends or raiding villages. These moments create drama, which helps the ads stand out in crowded feeds. The formula works because the emotions are simple and universal.
On top of that, Coin Master has a long history of running celebrity influencer campaigns across Europe and the Middle East. Actors, musicians, and TV personalities appear in short comedic spots or simple reaction style videos. These campaigns help the game break into mainstream audiences far beyond typical mobile gaming channels.
Playrix Titles (Homescapes, Gardenscapes, etc.)
Playrix popularized one of the biggest trends in mobile marketing: fake puzzle ads and misleading challenge ads. These show “wrong choice” scenarios where characters make terrible decisions, fail dramatically, or solve puzzles that aren’t actually in the core game.
They also produce a ton of before and after makeover ads, showing a character or environment being restored or upgraded. These work because they create a strong curiosity loop. You want to see how the scene ends.
The common thread here is emotional triggers. Playrix ads often use frustration, suspense, or anticipation to pull viewers in, and they test so many variations that something is always performing.
Essential Mobile Game Marketing Strategies and Tips
These are the fundamentals that shape almost every successful mobile game marketing strategy. They work across genres, budgets, and team sizes. If you get these right, the rest of your marketing becomes much easier.
Focus on High Quality Creatives
Your ad creatives strongly influence how much you’ll pay to acquire a user. A clear, engaging creative lowers CPI because it instantly tells people what your game feels like.
Focus on recognizable gameplay moments, simple goals, and fast pacing. Show viewers the part of the game that hooks them in the first place. This is why most successful teams produce a steady flow of fresh concepts. They don’t wait for a single perfect idea. They explore many small variations, learn what works, and push more budget into the winners.
Optimize Your App Store Page Early
Your app store page decides whether a user who clicked your ad actually installs the game.
That means your icon, screenshots, and promo video carry real weight. Your icon needs to stand out at small sizes. Screenshots should highlight your strongest gameplay beats or fantasy. Your promo video should be short, direct, and focused on the core loop.
When your store page converts well, every ad you run becomes cheaper because you get more installs out of the same spend. This is why teams start working on ASO early and keep refining it through soft launch.
Test Fast and Keep Iterating
The biggest advantage in mobile game marketing is speed. The faster you test ideas, the faster you learn which direction to scale.
During soft launch, teams often run dozens of creative tests and multiple store experiments each week.
Even small changes, like a different intro, a clearer call to action, or a new layout in screenshots, can shift performance. It’s better to test simple ideas quickly than to spend weeks polishing a single concept. This mindset carries into global launch, where constant iteration helps you stay ahead of rising CPIs and changing trends.
Combine Paid and Organic Channels
Paid ads help you grow at a predictable pace, but organic channels shape your reputation and build long term demand.
ASO boosts visibility and strengthens your conversion rate. Social media helps you show personality and connect with fans. Creator content introduces your game to new audiences in a more authentic way.
When these channels work together, you get more efficient growth. Your paid ads bring in traffic. Your store page converts more of it. Your organic efforts make people more likely to search for your game on their own.
Build a Simple, Flexible Plan
A mobile game marketing plan doesn’t need to be complicated to work. Start with a few clear goals, like early CPI targets, retention milestones, and soft launch markets.
Decide which channels you want to test first and prepare the basics: creatives, store assets, and analytics.
Once you launch, let the data guide you. If creatives underperform, refresh them. If a certain channel is too expensive, shift budget elsewhere. If a store test improves conversion, keep building on it.
A flexible plan helps you move faster and keeps the team aligned as performance shifts.
Paid User Acquisition
Paid user acquisition is the engine behind most top-grossing mobile games. It’s how you bring in new users at a predictable cost and how you scale once the game proves it can keep players engaged.
The goal is simple.
Find creatives that attract the right users, keep CPIs under control, and reach a point where your users earn back more than they cost.
How Paid UA Works
Paid UA starts with creative testing. You produce a set of video ads or playables, run small tests, and watch which ones drive installs at a good price. At the same time, you set budgets, choose bidding models, and test different audiences or regions.
The early phase is all about learning. As soon as you find ads that perform well, you shift more budget into them and reduce spend on anything that falls behind.
This early testing is getting tougher each year because the market is more crowded.
In 2024, the number of mobile game advertisers passed 259,700, which was a 60.4% jump from the year before. (Social Peta)
Creative output grew too, reaching 46.2 million ad assets in 2024, but the growth rate slowed to 15.4 percent compared to 29.8 percent the year before. Casual games produced the most creatives at 30.6 percent, followed by puzzle at 12.2 percent, RPG at 12 percent, and simulation at 7.5 percent.
All of this highlights one thing. Constant creative testing is no longer optional. It’s the only way to stay competitive when the feed is packed with millions of ads every day.
When to Start Paid UA
Most teams start running ads during soft launch. The game doesn’t need to be perfect, but it does need stable onboarding, working analytics, and a store page that looks polished.
Paid UA at this stage helps you see real CPIs, learn who your best users are, and test how well the game retains them. If numbers look solid, you expand into more markets and raise the budget. If not, you refine the game and keep testing.
Scaling Strategy
Scaling happens when your retention and monetization are strong enough to support higher spend.
At this point, teams test new creatives constantly, open more countries, and experiment with different networks to keep CPIs steady. The better your monetization, the easier scaling becomes, because strong LTV gives you more room to spend on new users.
This loop of testing, improving, and scaling is what turns a good game into a fast growing one.
Creative Strategy for Mobile Game Ads
Your ads are often the first time someone sees your game, so creative strategy plays a huge role in how well your marketing performs. Strong creatives lower your CPI, attract the right users, and give you a real edge in crowded genres like puzzle games.
The best teams treat creative production as its own ongoing system, not a one-time task.
What Makes a High-Performing Creative
A good mobile game ad grabs attention fast. Viewers should understand what your game feels like within a couple of seconds. Clear goals, simple visuals, and recognizable gameplay beats make that possible.
You don’t need a complicated storyline. You just need one strong idea that communicates the fantasy of your game. Maybe it’s solving a puzzle under pressure. Maybe it’s upgrading a character. Maybe it’s decorating a room. Whatever the hook is, keep it front and center.
Play with pacing too. Some games shine when the action moves quickly. Others feel better with slower, satisfying moments. Small changes in pacing can completely shift performance.
Using Data to Improve Creatives
Creative testing is where the real learning happens. You launch a few concepts, gather performance data, and study what people react to.
Sometimes the winning version is the idea you least expected.
Look at early metrics first. If people scroll past the ad instantly, the hook needs work. If they watch most of it but don’t install, your gameplay message might be unclear. Each metric points you toward your next revision.
Good teams avoid guesswork by relying on a steady testing rhythm. They release new ideas often, study the results, and keep improving. This loop helps them stay ahead of competitors who only update creatives occasionally.
Leading Creative Trends in 2025
Here’s where mobile game marketing gets a bit easier.
You don’t need to reinvent the wheel. Instead, you can use current creative trends and adapt them to your advertising strategy. And the best thing about it? Game studios with big budgets already tested these concepts, so they’re proven to work.
One clear trend is simple, high-pressure challenges. Think “save the character,” “fix this in time,” or “choose the right path” with a clear fail state. These work because they create instant tension and curiosity.
Viewers want to see what happens next or try it themselves, so click and install rates go up.
Another big one is makeover and transformation style ads. Cleaning, decorating, restoring, glow ups, room makeovers, garden fixes. These perform well because people like clear before and after moments. The brain naturally wants to see the “after,” so users keep watching, and the game looks satisfying and rewarding.
Fake choices and “wrong answer” ads are still everywhere.
The character makes terrible decisions, or the ad deliberately fails the level. This annoys people just enough to make them want to “do it properly” in the real game. It works because it taps into frustration and a desire to prove you can do better.
UGC style creatives are also very strong. Vertical videos that look like regular TikToks or Reels, with a casual tone, phone camera feel, and simple on-screen text.
These blend into the feed, feel more like honest recommendations, and get past “ad blindness” that players have developed over the years.
You also see a lot of satisfying and ASMR-style moments.
Snapping pieces into place, cleaning dirt, matching objects, popping, slicing, or clearing the board in one move. These work because they feel good to watch even with the sound off, and they show the core loop in a very visual way.
The key is not to copy trends blindly. Use them as templates, then plug in your game’s real mechanics and fantasy. When a trend format lines up with what your game already does well, you get creatives that feel fresh, clear, and believable, instead of misleading or random.
App Store Optimization (ASO)
ASO is one of the simplest ways to boost both paid and organic growth, yet a lot of teams treat it like an afterthought.
The truth is, your store page has a huge impact on how many users actually install your game after seeing an ad. A strong ASO setup improves visibility, raises conversion rates, and makes every marketing channel more efficient.
Visibility
When people search the app stores, your title, subtitle, and keywords decide whether you show up at all.
Clear naming helps users instantly understand what your game offers, and smart keyword choices help you appear in more searches.
Visibility also depends on category rankings, ratings, and strong early performance. Even a small improvement in how often you appear in search results can lead to a steady increase in organic installs over time.
Conversion
Once users land on your store page, you have only a few seconds to keep them there.
Your icon needs to stand out, even at tiny sizes. Screenshots should highlight the moments that define your game, not cluttered layouts or filler art. Your promo video can help too, as long as it shows the core loop quickly and doesn’t drag on.
Clear, confident visuals make users feel like they know exactly what they’re downloading, which boosts install rates and lowers your effective CPI.
A/B Testing
Just like advertising, ASO isn’t something you set once and forget. Simple tests can lead to big differences in performance. Try different icons, adjust your first screenshot, or shorten your video.
You don’t need to overhaul everything at once. Test one element at a time, learn from the results, and keep improving. Over weeks and months, this steady workflow turns your store page into a strong conversion engine that supports every phase of your marketing.
Influencer Marketing
Mobile game influencer marketing has become a reliable way for mobile games to reach new audiences, especially on TikTok, YouTube, and Twitch.
Creators bring something ads can’t always deliver: personality, trust, and a human point of view.
When someone watches a influencer they like play a game, the message comes across as more natural and more convincing.
When Creator Campaigns Make Sense
Creator campaigns often work best when your game has strong moment to moment gameplay that looks fun on camera. They’re also helpful when you want to reach a niche audience, like puzzle fans, strategy players, or people who follow specific gaming personalities.
If you’re introducing a new mechanic or theme, creators can explain it in a way that feels simple and relatable. They’re also valuable during big moments, like a global launch or a major event inside the game.
Types of Creator Content
Not every campaign needs a long, highly edited video. Sometimes a short TikTok clip with a quick reaction outperforms everything else. Sponsored YouTube videos give you more control and more depth.
There are also performance based programs where creators earn money based on installs. These campaigns can drive steady traffic if your game appeals to highly engaged communities.
Measuring Performance
You don’t need complicated tracking to understand whether a creator partnership works.
Promo codes and trackable links help you measure installs directly, but you can also watch how your search volume, social mentions, and organic traffic shift after a campaign goes live.
Sometimes the value isn’t just installs. It might be awareness, credibility, or even content you can repurpose in ads. The key is knowing your goal before you start, so you can judge the results clearly.
Social Media Marketing for Games
Social media plays a big role in how people discover and talk about mobile games. It gives you a place to share updates, test ideas, and show off your game’s personality. It can support paid user acquisition, build trust, and strengthen your community all at the same time.
If you want a full breakdown, you can read our separate guide on social media marketing for games, but here’s the quick version.
Paid Social Ads
Platforms like Facebook, TikTok, YouTube, and Snapchat aren’t just for posting content. They’re powerful ad networks with advanced targeting and huge reach. You can run short videos, playables, or UGC style ads and reach users who match your game’s audience.
TikTok is especially strong for quick hits and wide exposure. Facebook remains valuable for scaling because of its massive inventory. YouTube works well when you want longer gameplay moments. Snapchat can be great for younger audiences or casual genres.
Organic Social Content
Organic posts help you stay connected to your players without relying on ad spend.
Simple dev diaries, behind the scenes clips, or short gameplay moments give people a reason to follow you. TikTok trends also make it easy to experiment with quick, low pressure content.
You don’t need to post every day. A steady rhythm of updates, teasers, or fun little moments from the game can build a small but loyal group of followers. Over time, that audience becomes a reliable source of feedback and early interest whenever you launch something new.
Community Building
Your social channels also shape how players feel about your game long term. When you reply to comments, share player content, or highlight big wins from your community, people feel more connected to the game.
That connection improves retention, and it makes players more likely to invite friends or come back after a break. A friendly, active social presence also builds credibility. New users seeing consistent activity tend to trust your game more, which helps both organic installs and paid performance.
Even if your community starts small, keeping it warm and active pays off later when you scale your marketing or launch new content.
Game Monetization and Its Impact on Marketing
Monetization has a direct influence on how far your marketing can go. The stronger your monetization is, the more room you have to spend on user acquisition, test new channels, and scale with confidence.
Even small improvements in how and when your game earns money can completely change your growth potential.
How Monetization Affects UA
Marketing teams look at one number above everything else: LTV. That’s the amount of revenue an average user brings in over time.
If your LTV is healthy, you can afford higher CPIs without losing money. That means bigger budgets, more markets to explore, and more flexibility when testing fresh creatives or new ad networks.
When LTV is low, your marketing options shrink fast. You need cheaper CPIs, tighter audience targeting, and slower scaling. This is why UA and monetization are always linked. If your monetization improves, your user acquisition strategy instantly becomes stronger. If UA gets more efficient, you can bring in users who are more likely to monetize.
The gap between CPI and LTV decides everything. When LTV is higher than CPI by a safe margin, the game can grow. When that gap is small, teams either refine their monetization or rebuild their creative strategy to lower costs.
This connection is what separates games that scale smoothly from games that stall early. Mobile game marketing becomes a lot easier when the economy behind the game gives you room to move.
Soft Launch Strategy
Soft launch is where you turn guesses into real answers. It gives you the data you need before going global, and it keeps you from wasting budget on a game that isn’t ready yet. Think of it as a controlled test run. You collect feedback, measure performance, and adjust the game until the numbers make sense.
Goals of Soft Launch
Every soft launch has a few core goals. The first is retention. You want to know if players understand your game, enjoy the early loop, and stick around long enough for your content to matter.
The second goal is monetization. Even small signals can tell you whether your economy is moving in the right direction. Early purchases, ad engagement, and playtime help you understand the game’s earning potential.
The third goal is ad performance. Running paid user acquisition in soft launch shows you the real CPI, who your best users are, and which creatives attract the right audience.
These numbers shape your launch plan and guide how aggressive you can be with spending.
Picking Test Markets
Choosing the right target markets makes soft launch more accurate. Some regions give you cheap traffic for testing, while others show behavior that matches top spending markets. Many teams start with places like Canada, Australia, or the Nordic countries because they offer a mix of stable performance, English speaking users, and reliable data.
It also helps to know where the biggest opportunities are.
According to SensorTower, the top five mobile game markets by IAP revenue in 2024 were the United States at $52 billion, China at $25 billion, Japan at $16 billion, South Korea at $6 billion, and Germany at $5 billion. These numbers help you plan ahead and understand which regions matter most once you scale.
During soft launch, you don’t need to test every country. You just need a few that mirror your ideal global audience so you can see real behavior early.
When to Go Global
A game is ready for global launch when a few signals line up. Retention should be steady. Your day one and day seven numbers need to hit targets that match your genre. Monetization should show clear potential, even if it’s not perfect yet. CPI should be predictable, and your best creatives should bring in users at a price that works with your LTV.
If these metrics hold across multiple test markets, you’re in good shape. If they drop when you enter a new region, that’s a sign to pause and adjust before launching everywhere.
A smooth global launch comes from patience during soft launch. It’s better to fix issues early than scale a game that is not ready.
Tracking, Analytics, and Attribution
Good tracking keeps mobile game marketing honest. Without clean data, it’s impossible to know if your ads are working, which creatives are pulling their weight, or whether your revenue curve can support growth.
Key Metrics to Watch
A few metrics matter more than the rest.
- Retention tells you if the game is fun enough for players to come back.
- ARPU shows how much money you earn per user.
- ROAS helps you understand if your paid campaigns make financial sense.
- Creative performance reveals which ideas attract users and which ones fall behind.
When these numbers move together, you can see the full story of your game. High retention and strong ARPU make scaling easier. Weak creative performance raises your CPI. Every metric gives you a clue about what to fix next.
Attribution Basics
Attribution is how you track where your installs come from. On iOS, SKAN uses privacy friendly signals to estimate results without personal data. It’s not perfect, but it gives you enough information to steer your spend in the right direction.
Probabilistic modeling fills in some of the gaps by looking at patterns across campaigns and regions. It helps teams understand which channels or creatives are likely driving performance, even when exact user level data isn’t available.
You don’t need to master every technical detail. You just need a tracking setup that shows you which campaigns are bringing in valuable users and which ones need adjustments. With that foundation in place, every part of your marketing becomes easier to manage and scale.
Budgeting and Forecasting
A good budget starts with knowing how much it costs to bring in a user and how much value that user creates over time. When you understand those two numbers, planning becomes a lot easier.
How Teams Set Budgets
Most teams begin with CPI and expected LTV. If your LTV is comfortably higher than your CPI, you can spend with confidence.
Early on, budgets stay small so you can test creatives, audiences, and regions without risking too much money. As your numbers stabilize, you shift more budget into the channels and creatives that consistently perform well.
Teams also budget for testing volume. You need room for new creative concepts, multiple variations, and market tests. The more you test early, the smoother your scaling will be later.
How Forecasting Actually Helps
Forecasting lets you predict whether higher spend will stay profitable. You don’t need advanced tools. You just take three numbers you already track.
First, use your retention curve. This shows how many users come back on each day after install.
Second, look at your ARPDAU or ARPU. This tells you how much the average active user earns you on a given day.
Third, multiply the number of returning users by the revenue they generate each day. Add those days together, and you get a rough estimate of how much one user is worth over time. That total is your projected LTV.
Once you know your LTV, you can compare it to your CPI. If LTV stays above CPI with a comfortable gap, scaling is safe. If the gap is small or shrinking, you either improve monetization or lower your acquisition cost before raising budgets.
Understanding User Acquisition Cost
User acquisition costs shift a lot depending on platform and region. In 2024, the average CPI on iOS was $4.63, while Android averaged $3.38. Those numbers climb sharply in high value regions.
In North America, CPIs reached $5.28 on iOS and $5.00 on Android. Latin America sits at the opposite end with $0.34 on iOS and $0.32 on Android. APAC averages $0.93 on iOS and $0.83 on Android, while EMEA comes in at $1.03 on iOS and $0.98 on Android.
These differences matter because they shape your entire launch plan.
High-cost regions give you the most accurate performance signals, but they demand strong retention and monetization.
Lower cost regions help you test creatives and funnels faster, but behavior can differ from top revenue markets. Balancing both gives you a realistic view of your game’s potential and helps you spend smarter as you grow.
Working With a Mobile Game Marketing Agency
Partnering with a mobile game marketing agency can make your growth efforts smoother and more efficient. Agencies handle the day-to-day work that normally slows teams down, like creative production, campaign testing, data analysis, and UA optimization. This gives you more time to focus on the game itself while still keeping your marketing moving forward.
A strong agency also brings experience from many different genres, networks, and markets. They already know which creative formats perform well, how to approach soft launch, and what to expect in key target markets. That kind of insight shortens the learning curve and helps you avoid expensive mistakes.
For many studios, this partnership becomes a way to move faster, test more ideas, and reach performance goals with less trial and error.
Need Help with Mobile Game Marketing?
If you want expert support with user acquisition, ad creatives, ASO, or full-cycle mobile game marketing, our team at Udonis can help. We’ve worked with major studios like SYBO, King, Voodoo, and many others, handling everything from soft launch testing to large scale UA across multiple networks.
Whether you’re preparing for launch or trying to grow an existing game, we can help you reach the right users, improve performance, and scale with confidence.
If you’re ready to take your marketing to the next level, reach out and let’s talk about what you want to achieve.
Data Sources
- SensorTower, 2025. State of Mobile 2025 Report
- Newzoo, 2025. Global Games Market Report
- Statista, 2025. Mobile Gaming in 2025 and Beyond
- Newzoo (2024). How Consumers Engage with Games Today – Global Gamer Study 2024.
- Newzoo (2024). 2024 Global Games Market Report
- GameAnalytics (2025). 2025 Mobile Gaming Benchmarks
![Top Game Publishers [2026 Rankings]](/static/0624a216212fe9a5e2d967216247dc6f/6bd3c/game-publishers2.webp)
![Mobile App Market Growth, Size, and Share [2026 Report]](/static/231d355e4558e7604b3988968bd48b56/31cc3/mobile-app-market.webp)
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