The Art of ASO: App Store Optimization for Mobile Games (iOS & Google Play)
App store optimization for games is not very different from the usual ASO for other types of apps. It is, however, the most daunting one due to the sheer number of mobile games on the app stores. Experts predict that the global games market will generate around $152.1 billion in 2019. While we play games, the competition in the app stores is rising steadily. It falls to us marketers to penetrate the hard shell of the mobile gaming market and let us see how.
If you want to grow your app or game, you must have a comprehensive knowledge of the app market as well as your competitors. That’s why it’s important to get access to data and statistics from mobile intelligence providers. Not sure which mobile intelligence platform to choose? Don’t worry. To help you decide, we have …
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Top 13 Mobile Ad Mediation Platforms For Mobile Apps & Games
Imagine this scenario. You have developed a great app and want to monetize it with ads. So you start working with ad networks. However, as the number of ad networks you work with starts growing, it gets increasingly hard to manage them. Not only that, but you’re also not getting the maximum ad revenue. The …
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Mobile Game Influencer Marketing: Tips to Get More Users
Did you know game publishers earn an average of $6.50 for every dollar they spend on mobile game influencer marketing? Yep, some even earn up to $20 for every dollar spent. If done right, collaborating with influencers to promote a mobile game can be incredibly successful. It’s no secret that this is a very lucrative …
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Why All Marketing is Performance Marketing Now
This is a guest blog post by InMobi: In the realm of digital marketing, there have historically been two camps: brand marketing and performance marketing. Brand marketing was focused on awareness and other top-of-the-funnel benchmarks, while performance marketing was focused further down the funnel on goals like prospects, leads, downloads/installs, purchases, sign-ups, re-engagements, etc. But, …
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Mobile Game Ad Formats for Increasing In-App Ad Revenue
In-app advertising is one of the biggest mobile game monetization trends in 2023. It is a great way for mobile game publishers to earn money off their games. However, in-game advertising revenue depends on the type of mobile game ad formats you choose. That’s why I have put together an overview of the most important …
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Top Mobile Game Monetization Trends for 2024
Creating an outstanding mobile game is one thing but monetizing it is a different beast entirely. There are many monetization strategies you can choose from. However, not all of them work. That’s why we have compiled a list of top mobile game monetization trends. If used right, these strategies will maximize your mobile game revenue. 1. …
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Mobile Game Market Trends for 2023 You Need to Know
With 2022 behind us, it’s time to turn our attention to mobile game market trends in 2023 and the years to come. Statistics show that the mobile gaming market has experienced a slight decline in 2022 compared to the previous years. However, it remains highly profitable in 2023. So, what are some mobile game market …
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Global Mobile Gaming Market Insights for 2023
Mobile has only continued to grow in 2018, and with customers being more open to in-app purchases, consumer spend grew rapidly. We didn’t see many of new games – PUBG was a phenomenon transitioning from console to mobile. Hyper-casual titles were very successful in 2018. Will 5 years later hyper-casual remain at the top of the charts?