Mobile Marketing

Top 12 Mobile Intelligence Providers [Pricing Included]

Top 12 Mobile Intelligence Providers [Pricing Included]

If you want to grow your app or game, you must have a comprehensive knowledge of the app market as well as your competitors. That’s why it’s important to get access to data and statistics from mobile intelligence providers. Not sure which mobile intelligence platform to choose? Don’t worry. To help you decide, we have …

Hyper Casual Games: Design, Monetization, and Market Insights

Hyper Casual Games: Design, Monetization, and Market Insights

What exactly makes a hyper-casual game successful? What are the key elements of a hyper-casual game? This fast ascending game genre seems simple, but there is more to it than it meets the eye.

Top 13 Mobile Ad Mediation Platforms For Mobile Apps & Games

Top 13 Mobile Ad Mediation Platforms For Mobile Apps & Games

Imagine this scenario. You have developed a great app and want to monetize it with ads. So you start working with ad networks. However, as the number of ad networks you work with starts growing, it gets increasingly hard to manage them. Not only that, but you’re also not getting the maximum ad revenue. The …

Mobile Game Influencer Marketing: Tips to Get More Users

Mobile Game Influencer Marketing: Tips to Get More Users

Did you know game publishers earn an average of $6.50 for every dollar they spend on mobile game influencer marketing? Yep, some even earn up to $20 for every dollar spent. If done right, collaborating with influencers to promote a mobile game can be incredibly successful. It’s no secret that this is a very lucrative …

Why All Marketing is Performance Marketing Now

Why All Marketing is Performance Marketing Now

This is a guest blog post by InMobi: In the realm of digital marketing, there have historically been two camps: brand marketing and performance marketing. Brand marketing was focused on awareness and other top-of-the-funnel benchmarks, while performance marketing was focused further down the funnel on goals like prospects, leads, downloads/installs, purchases, sign-ups, re-engagements, etc. But, …

Mobile Game Ad Formats for Increasing In-App Ad Revenue

Mobile Game Ad Formats for Increasing In-App Ad Revenue

In-app advertising is one of the biggest mobile game monetization trends in 2023. It is a great way for mobile game publishers to earn money off their games. However, in-game advertising revenue depends on the type of mobile game ad formats you choose. That’s why I have put together an overview of the most important …

Top Mobile Game Monetization Trends for 2024

Top Mobile Game Monetization Trends for 2024

Creating an outstanding mobile game is one thing but monetizing it is a different beast entirely. There are many monetization strategies you can choose from. However, not all of them work. That’s why we have compiled a list of top mobile game monetization trends. If used right, these strategies will maximize your mobile game revenue.  1. …

Mobile Game Market Trends for 2023 You Need to Know

Mobile Game Market Trends for 2023 You Need to Know

With 2022 behind us, it’s time to turn our attention to mobile game market trends in 2023 and the years to come. Statistics show that the mobile gaming market has experienced a slight decline in 2022 compared to the previous years. However, it remains highly profitable in 2023. So, what are some mobile game market …

Global Mobile Gaming Market Insights for 2023

Global Mobile Gaming Market Insights for 2023

Mobile has only continued to grow in 2018, and with customers being more open to in-app purchases, consumer spend grew rapidly. We didn’t see many of new games – PUBG was a phenomenon transitioning from console to mobile. Hyper-casual titles were very successful in 2018. Will 5 years later hyper-casual remain at the top of the charts?

Top 16 Mobile App Data Companies

Top 16 Mobile App Data Companies

If you want your app to grow and be one step ahead of the competition, you need data. Lots of it. You need to know what’s going on in the app market and what your competitors are doing. That’s the only way you can get ahead. But how do you get all that app data …

Mobile Marketing vs. Traditional Marketing (Pros and Cons)

Mobile Marketing vs. Traditional Marketing (Pros and Cons)

While some proclaim traditional marketing is dead, others still hold on to it. So who’s right? Since the mobile marketing vs. traditional marketing debate is still going on, we’re going to weigh in on it. If you ever wondered what the advantages and disadvantages of each one are, now you’re going to find out. We …

Mobile Marketing and Social Media: Scale Mobile Campaigns

Mobile Marketing and Social Media: Scale Mobile Campaigns

Mobile marketing and social media rule the marketing world. There are billions of social media users across the globe. Add to that the fact that almost all of these people use mobile devices to access the Internet, and you can clearly see why marketers are focusing on mobile and social media marketing. If you’re not …

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