Mobile Marketing

How to Determine the Right ROAS Goal for Your Game’s UA Campaigns

How to Determine the Right ROAS Goal for Your Game’s UA Campaigns

Not quite sure how to calculate the right ROAS goal for your user acquisition campaigns?  Don’t worry, we got you.  We bring you a seven-step guide to guide you through the process. You will learn which metrics you need to consider and how to calculate them. Let’s get started!  What Is ROAS and Why It’s …

IDFA Changes and Mobile Gaming: A Survival Guide

IDFA Changes and Mobile Gaming: A Survival Guide

“The effects will be apocalyptic. All game publishers and advertisers should be afraid.“ These are just some predictions that surround the discussion on recent IDFA changes.  Are they true?  Well, it depends on who you ask.  Let’s go over everything you need to know about IDFA from how it works, and how it affects mobile …

Mobile Marketing Trends for 2023 (Including Statements from Industry Leaders)

Mobile Marketing Trends for 2023 (Including Statements from Industry Leaders)

We always describe the mobile industry as ever-changing, fast-paced, unpredictable, etc. These adjectives are especially accurate for the pandemic years behind us. The pandemic has greatly influenced mobile marketing, and its consequences will remain. When it comes to mobile marketing trends, we are not only talking about human tech advancements anymore. We must also consider how …

Ad Fatigue in Mobile Game Ads and How to Prevent It

Ad Fatigue in Mobile Game Ads and How to Prevent It

Your ad campaigns were performing really well. You managed to get a ton of game installs at a really low cost. And then, all of a sudden, the numbers collapsed? If this is the case, your mobile game audience might be facing ad fatigue. And it happens to everyone. Luckily, there are ways to save …

Top 15 Mobile Game Ad Networks to Acquire Players

Top 15 Mobile Game Ad Networks to Acquire Players

Feel like you’re constantly wasting your user acquisition budget on the wrong users? Wondering where you can find engaged, loyal, and monetizable users for your mobile game?  To find these users in the right places, you must know which ad networks are the best choice for your user acquisition campaigns. For this reason, we’ve listed …

Top 18 Video Ad Tools and Resources for Mobile Games

Top 18 Video Ad Tools and Resources for Mobile Games

With so many apps and games out there, standing out is more difficult than ever. If you manage to create video ads that capture the users’ attention, you’re on the right track. Creating videos from scratch is a process that includes different tools, assets, and of course, a bit of know-how. We’ve listed all types …

Market Research on User Acquisition for Hyper-Casual Games

Market Research on User Acquisition for Hyper-Casual Games

You want your user acquisition efforts to pay off and we get you. To achieve this with hyper casual games you will need plenty of data. Look no further. Here’s the only analysis you’ll need. We give you an overview of the most recent and relevant market research on hyper casual games coming from Adjust …

Top Mobile Marketing Companies: Reviews

Top Mobile Marketing Companies: Reviews

Finding a mobile marketing company that can help you produce measurable results is not easy. A lot of companies promise a lot but deliver very little. There are also so many of them which makes it even harder to identify the best ones. If you’re wondering what the top mobile marketing companies in 2023 are, …

20 Benefits of Mobile Marketing for Your Business

20 Benefits of Mobile Marketing for Your Business

Do you think the advantages of mobile marketing outweigh the disadvantages? Whatever business you might have, the benefits of mobile marketing are many. It opens a window to a new, growing audience, it allows you to instantly reach your customers, and it’s cost-effective, just to name a few. Pay attention because here are the top benefits of mobile marketing.

Mobile App Personalization: Drive Engagement and Retain Users

Mobile App Personalization: Drive Engagement and Retain Users

Is your app engagement dropping? Are you losing users left and right? You should consider mobile app personalization. People are tired of generic interactions with their apps. That includes content and notifications that are not relevant to them. That’s very common. Would you use an app that doesn’t solve your specific problems or caters to …

The Importance of App Indexing: Should You Implement it?

The Importance of App Indexing: Should You Implement it?

App Indexing lets Google index apps just like websites. Deep links to your website appear in Google Search results. That means your users can quickly discover content they’re searching for, landing on the right content in the app.

How to Create Mintegral Ads for Apps and Games: A Step-by-Step Guide

How to Create Mintegral Ads for Apps and Games: A Step-by-Step Guide

Want to learn how to create Mintegral ads for apps and games? We got you covered. In this step-by-step guide, we teach you how to set up a Mintegral ad campaign to acquire more users. Considering Mintegral is currently one of the top ad networks for apps & games, it will boost the effectiveness of …

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