Century Games is a global mobile game publisher best known for hits like Whiteout Survival and Family Farm. Founded in 2010, the company has grown into one of the gaming industry’s top earners.
In this article, we’ll cover Century Games’ history, ownership, headquarters, and top mobile games. We’ll also look at its revenue breakdown, monetization model, and marketing tactics. Finally, we’ll examine the unique ad strategies behind Whiteout Survival and what’s next for the company.
About Century Games
Century Games, originally founded in 2010 as DianDian Interactive, is a global mobile and cross-platform game publisher known for building long-term, high-revenue titles across multiple genres.
The company rebranded to its current name as it expanded beyond its early casual and simulation offerings into large-scale strategy games (SLG) and hybrid genres.
Its portfolio ranges from farm simulations like the Family Farm series to chart-topping survival strategy games such as Whiteout Survival and Kingshot. These titles have given Century Games a strong presence in both the casual and midcore markets, appealing to a wide player base and diversifying its revenue streams.
With over 1,000 employees worldwide and operational hubs in Asia, Europe, and North America, Century Games continues to compete at the highest level in the mobile gaming industry – frequently appearing in global top-grossing charts alongside the biggest publishers in the world.
Who Owns Century Games?
Century Games began as DianDian Interactive in 2010. In 2016, its then-parent company, FunPlus, sold DianDian Interactive to Zhejiang Century Huatong Group Co., Ltd. for roughly $1 billion. The deal placed Century Games under one of China’s largest publicly listed gaming conglomerates.
Century Huatong, traded on the Shenzhen Stock Exchange under the ticker 002602, also owns Shengqu Games (formerly Shanda Games). Its business spans online gaming, mobile gaming, and related entertainment services. Tencent is among its notable shareholders, giving Century Games access to additional industry connections and potential collaboration opportunities.
Today, Century Games operates as a fully owned subsidiary of Century Huatong, maintaining operational independence while benefiting from the resources and financial backing of a publicly traded parent company.
Century Games Headquarters
Century Games is registered as Century Games Pte. Ltd. in Singapore. This serves as its official corporate base.
The company also has major operational hubs in Beijing and Shanghai, where much of its development and publishing work takes place. A smaller presence in San Francisco supports partnerships and global market operations.
Century Games employs over 1,000 people worldwide, with teams spread across Asia, Europe, and North America. This global setup allows the company to run live-ops around the clock and stay close to regional player markets.
Century Games Valuation
Century Games’ last publicly reported valuation dates back to 2016, when FunPlus sold the company (then DianDian Interactive) to Zhejiang Century Huatong Group for about $1 billion.
Since then, no standalone valuation for Century Games has been disclosed.
Is Century Games Publicly Traded?
No. Century Games is not publicly traded.
It operates as a private subsidiary of Zhejiang Century Huatong Group Co., Ltd., which is listed on the Shenzhen Stock Exchange under the ticker 002602.
While its parent company publishes financial reports, Century Games’ own revenue and profit figures are not reported separately.
Century Games: Top Mobile Games
Century Games operates a diverse portfolio spanning strategy, simulation, and casual genres. Its titles often combine strong core loops with live operations, helping them sustain high rankings in global revenue charts.
Whiteout Survival – A 4X survival strategy game launched in 2023. It has become the company’s biggest success, surpassing $3 billion in lifetime player spending by mid-2025.
Kingshot – Released in 2025, this SLG and idle-survival hybrid earned $100 million in just 117 days. It quickly secured a top-15 spot in global revenue rankings.
Family Farm Seaside and Family Farm Adventure – Long-running farming simulation games that remain consistent revenue contributors and are well-known in casual gaming markets.
Frozen City – A city-building and survival game that generated over $40 million in its first year.
Other titles include Idle Mafia, Valor Legends, Disco Match, Bingo Aloha, and Livetopia: Party!, showcasing Century Games’ ability to manage a broad, cross-genre catalog.
Century Games Revenue
Century Games has generated $3.5 billion in lifetime revenue across its portfolio, based on AppMagic estimates. This figure reflects total player spending from all titles.
The company’s games have been downloaded more than 500 million times worldwide. This scale is driven by a mix of casual hits and top-performing strategy titles.
Top-Earning Game
- Whiteout Survival – The clear standout, earning $2.2 billion in lifetime revenue. Its combination of 4X strategy and survival mechanics has kept it near the top of global grossing charts since launch in 2023.
Other major contributors include Kingshot, Family Farm Seaside, Family Farm Adventure, and Frozen City, which together round out Century Games’ diverse revenue mix.
Monetization Strategy
Century Games relies on a free-to-play monetization model with deep live operations and strong retention systems to maximize lifetime player value.
In-App Purchases (IAP)
Most revenue comes from in-app purchases. Players buy virtual currency, speed-ups, premium items, and event-exclusive content. High-value bundles and tiered offers target dedicated spenders, particularly in strategy titles like Whiteout Survival.
Live Operations and Events
Frequent events, seasonal content, and limited-time competitions keep players engaged and spending. Events are often tied to new features, character releases, or thematic updates, driving spikes in activity and revenue.
Genre Hybridization for Broader Appeal
In games like Kingshot, Century Games blends 4X/SLG gameplay with idle, survival, or tower-defense mechanics. This widens the audience, improves early retention, and creates more entry points for monetization.
Portfolio Diversification
While strategy games deliver the largest share of IAP revenue, casual titles like Family Farm Seaside and Frozen City attract different player segments. This helps smooth revenue streams and reduces dependence on a single genre or audience type.
Marketing Strategy
Century Games combines aggressive user acquisition with global market targeting and creative experimentation to scale its titles quickly.
Performance Marketing at Scale
The company invests heavily in paid user acquisition across major ad networks. Campaigns are optimized through constant creative testing and data analysis, ensuring ads resonate with each target audience.
Rapid Launch Momentum
For new titles like Kingshot, Century Games ramps up UA spend quickly after launch to secure high chart rankings. This early momentum drives organic downloads and helps build a strong revenue base within weeks.
Regional Monetization Focus
Century Games targets key high-value markets such as the United States, South Korea, and Japan. By adjusting creatives, events, and offers for each region, the company maximizes lifetime value (LTV) while keeping customer acquisition costs (CAC) in check.
Creative Ad Strategies for Whiteout Survival
A notable part of Century Games’ marketing success comes from its Whiteout Survival campaigns. Many of its ads use fake mobile game ad concepts – showing puzzle or mini-game-style mechanics that aren’t the main gameplay loop.
These creatives are designed to capture broad attention and appeal to players outside the core 4X strategy audience. At the same time, the company also runs ads featuring real gameplay to set accurate expectations for strategy-focused players.
Brand Presence and Organic Growth
Through frequent milestone announcements, social media activity, and community engagement, Century Games keeps its titles visible beyond paid channels. This brand reinforcement helps sustain organic installs and long-term retention.
What’s Next for Century Games?
Century Games is well-positioned to continue its momentum in the global top-grossing charts. In the near term, the company will focus on maximizing the lifespan and revenue of Whiteout Survival, which remains its flagship title. Ongoing updates, seasonal events, and regional campaigns will help keep engagement high and spending steady.
The rapid success of Kingshot suggests Century Games will keep exploring genre hybrids that combine 4X/SLG strategy with more casual mechanics. This approach can attract a broader audience while still monetizing deeply engaged strategy players.
On the casual side, established franchises like Family Farm and newer hits like Frozen City will continue receiving updates to maintain their loyal player bases and diversify the company’s revenue streams.
As a subsidiary of Zhejiang Century Huatong Group, Century Games has the backing to scale user acquisition, pursue new IP opportunities, and expand into emerging markets. With a proven ability to launch billion-dollar games and maintain them for years, the company is expected to remain a serious competitor to the biggest names in mobile gaming.
Data Source
- AppMagic, 2025. Download and revenue data.
- Century Games, 2025. Official website – Games catalog.
- Century Games, 2025. About Us – Company overview.
- Zhejiang Century Huatong Group, 2016. Acquisition announcement of DianDian Interactive.
- FunPlus, 2016. Press release on sale of DianDian Interactive to Century Huatong.
- Wikipedia, 2025. Century Games article.
- Shenzhen Stock Exchange, 2025. Century Huatong (002602) company profile.
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