Outfit7 Company Overview: Revenue, Valuation, Games

by Andrea Knezovic, August 13, 2025

What is Outfit7?
Who Is the Owner of Outfit7?
Outfit7 Headquarters
Outfit7 Valuation
Is Outfit7 Publicly Traded?
Outfit7 Games
How Much Money Does Outfit7 Make?
Monetization Strategy
Marketing Strategy
What’s Next for Outfit7?
Data Source
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Outfit7 is the mobile game company behind one of the most recognizable brands in gaming – Talking Tom & Friends. Since its founding in 2009, the company has turned a single talking cat app into a global entertainment franchise with billions of downloads and a loyal player base spanning generations.

In this article, we’ll explore Outfit7’s history, ownership, headquarters, valuation, and best-known games. We’ll also break down its revenue figures, monetization model, marketing strategy, and what’s next for 2025 and beyond.

What is Outfit7?

Outfit7 is a mobile game developer and publisher founded in 2009 in Ljubljana, Slovenia, by Samo Login and Iza Sia Login. The company is best known for creating the Talking Tom & Friends franchise, a global brand that spans mobile games, animation, and merchandise.

The original Talking Tom Cat app became a viral sensation in the early 2010s, pioneering the virtual pet genre on mobile. Players could interact with a 3D animated cat that would mimic their speech and react to touch.

Over time, Outfit7 expanded the franchise with sequels and spinoffs like My Talking Tom, My Talking Angela, Talking Tom Gold Run, and Talking Tom Hero Dash. By early 2025, the franchise had surpassed 25 billion downloads and 116 billion video views across platforms, making it one of the most enduring and recognized IPs in mobile gaming.

Outfit7’s significance in the industry comes from its ability to maintain long-term engagement in a family-focused audience, adapt its monetization over time, and build a franchise that has remained culturally relevant for more than 15 years – a rare feat in mobile gaming.

Who Is the Owner of Outfit7?

Outfit7 was founded in 2009 by Samo Login and Iza Sia Login, who built the company into a global success through the Talking Tom & Friends franchise. In January 2017, the founders sold the company for around $1 billion in one of the largest deals in mobile gaming at the time.

The initial sale was announced to United Luck Holdings Consortium, but within months the buyer transferred ownership to Zhejiang Jinke Entertainment Culture Co., Ltd. – also known as Jinke Culture – a publicly listed entertainment company on the Shenzhen Stock Exchange. The transaction was completed in 2017, making Outfit7 a wholly owned subsidiary of Jinke Culture.

Today, Outfit7 operates with its own leadership team, headed by CEO Xinyu Qian since 2018, while benefiting from the financial backing and scale of its Chinese parent company.

Outfit7 Headquarters

Outfit7’s global headquarters are located in Ljubljana, Slovenia, where the company was originally founded. Over the years, it has expanded into an international organization with offices in Limassol (Cyprus), Shanghai (China), and London (UK).

The company employs over 400 people across its locations, with teams working in game development, marketing, live operations, animation, and brand management. This distributed structure allows Outfit7 to serve a global audience while maintaining strong ties to its European roots.

Outfit7 Valuation

Outfit7 was valued at approximately $1 billion at the time of its 2017 acquisition by Zhejiang Jinke Entertainment Culture Co., Ltd. The deal was one of the largest in mobile gaming at the time, reflecting the enduring popularity of the Talking Tom & Friends franchise and its massive global reach.

Since then, Outfit7 has continued to grow its player base and expand its portfolio. While no updated official valuation has been disclosed, the company’s scale – 25+ billion downloads and billions in cumulative views – suggests it remains a highly valuable asset within Jinke Culture’s entertainment business.

Is Outfit7 Publicly Traded?

No, Outfit7 is not publicly traded. It operates as a wholly owned subsidiary of Zhejiang Jinke Entertainment Culture Co., Ltd., which is listed on the Shenzhen Stock Exchange (SHE: 300459). While Jinke’s financial reports include consolidated results from Outfit7, the company does not release separate public financial statements for the subsidiary.

outfit7 games

Outfit7 Games

Outfit7’s portfolio is anchored by the Talking Tom & Friends franchise, one of the most recognizable brands in mobile gaming. Since the debut of Talking Tom Cat in 2010, the company has expanded the series into multiple genres, including virtual pet simulations, endless runners, and action-adventure titles.

Some of its most notable games include:

My Talking Tom and My Talking Tom 2 – Core virtual pet experiences that let players raise, customize, and interact with Tom over time.
My Talking Angela and My Talking Angela 2 – Similar to the Tom games but with a focus on Angela, appealing to a slightly different audience segment.
My Talking Tom Friends – A multiplayer-style simulation where multiple characters from the franchise live together in one space.
Talking Tom Gold Run – An endless runner featuring Tom and friends in a chase to recover stolen gold.
Talking Tom Hero Dash – A superhero-themed runner where characters take on villainous raccoons.

In addition to its own games, Outfit7 has expanded the Talking Tom brand into animated series, merchandise, and cross-brand collaborations – helping keep its titles relevant and discoverable years after launch.

How Much Money Does Outfit7 Make?

From in-app purchases (IAP) alone, Outfit7 has earned over $140 million in lifetime revenue across its portfolio. This figure reflects only direct player spending and does not include the company’s substantial advertising income, which is a major contributor to its overall earnings.

With more than 25 billion downloads across its games, Outfit7 has built one of the most downloaded mobile franchises in history.

The Talking Tom & Friends brand continues to generate significant ongoing revenue through a combination of virtual pet titles, endless runners, and regular live content updates.

Monetization Strategy

Outfit7 relies on a hybrid monetization model that combines in-app purchases with advertising, supported by strong live operations and brand-driven engagement. This approach allows the company to generate revenue across a massive global audience, from high-value spenders to casual, ad-engaged players.

In-App Purchases (IAP)

Outfit7’s virtual pet games – such as My Talking Tom, My Talking Angela, and My Talking Tom Friends – offer a wide range of IAP options, including cosmetic items, clothing, furniture, and premium customization. Endless runners like Talking Tom Gold Run and Talking Tom Hero Dash feature premium currencies, special character unlocks, and time-limited bundles.

These purchases are designed to enhance the player experience without making core gameplay inaccessible, keeping the games approachable for younger and family audiences while still driving meaningful spend from engaged players.

Advertising Revenue

Advertising is a major revenue stream for Outfit7, especially given its reach in the family-friendly segment.

Rewarded video ads allow players to earn in-game currency, speed up progression, or unlock temporary boosts in exchange for viewing. Interstitial ads are strategically placed between gameplay sessions to avoid interrupting engagement.

By integrating ads as part of the reward structure, Outfit7 ensures they feel like an optional, value-adding element rather than an annoyance, maximizing both ad impressions and player satisfaction.

Live Operations and Seasonal Events

Outfit7 uses continuous live-ops to refresh content and keep players engaged over the long term. Seasonal events introduce limited-time cosmetics, exclusive characters, and themed challenges that encourage both spending and repeat logins.

High-profile collaborations, like the 2024 Angry Birds crossover in Talking Tom Gold Run, create spikes in player activity and monetization. These events are marketed heavily in-app and across social channels to drive engagement across the entire portfolio.

outfit7 games

Marketing Strategy

Outfit7’s marketing combines high-performance user acquisition campaigns with long-term brand building. By leveraging the global recognition of the Talking Tom & Friends IP, the company drives both paid and organic growth across its portfolio.

Performance Marketing and Creative Excellence

Outfit7 invests heavily in creative testing and performance marketing to keep acquisition costs efficient while scaling globally. This approach has produced some of the most successful mobile game ads in history.
Two of its campaigns rank among the top 10 mobile game ads of all time:

My Talking Angela 2 ad – over 400,000 impressions.
Talking Tom Gold Run ad – over 335,000 impressions

These campaigns showcase Outfit7’s ability to create engaging, memorable ads that resonate across multiple markets and age groups, leading to long-term brand recall.

Organic Growth Through Brand Recognition

The Talking Tom & Friends franchise is one of the most recognized IPs in mobile gaming, with over 116 billion video views across YouTube and other platforms.

This constant exposure keeps the brand top of mind and drives organic downloads, reducing reliance on paid UA alone. Outfit7 also benefits from cross-promotion within its portfolio, using its large player base to promote new titles.

Social Media, Video Content, and Community Engagement

Outfit7’s marketing extends well beyond traditional user acquisition. Its animated series, short-form videos, and community-focused content keep fans engaged across multiple channels.

These touchpoints help maintain interest between game updates and encourage re-engagement, especially among younger audiences who interact with the brand daily through content.

Event-Driven Campaigns and Collaborations

Special in-game events and crossovers, such as the Angry Birds partnership in 2024, are heavily marketed through in-app placements, ads, and social channels.

These campaigns generate spikes in player activity, attract lapsed users back into the game, and create monetization opportunities through limited-time offers.

What’s Next for Outfit7?

Outfit7 is entering 2025 with an ambitious roadmap aimed at expanding the Talking Tom & Friends universe and reaching new audiences. The company has announced plans to release three new mobile games this year, signaling a push beyond its established virtual pet and endless runner formats.

A major brand evolution is also underway for Talking Tom & Friends. Updated character designs, fresh storylines, and expanded cross-media content will keep the IP relevant for the next generation of players. Outfit7 is expected to continue its strategy of combining evergreen virtual pet experiences with new genres that can tap into different play styles and demographics.

On the operational side, live-ops for existing titles will remain a priority, with more seasonal events, limited-time collaborations, and global marketing pushes. The company is also likely to strengthen its footprint in emerging markets where mobile gaming growth is accelerating.

With over 25 billion downloads already achieved and one of the most recognizable brands in mobile gaming, Outfit7 is well positioned to remain a leader in the family entertainment segment while expanding into new categories and platforms.