Location has become an indispensable part of our everyday life. We tag Instagram photos to show cool locations we’ve been to. On Facebook, we check-in to our favorite coffee place. We share our location with restaurants to get food delivered. Almost 1/3 of our mobile searches are location-related. It’s no wonder marketers are turning to …

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Attending mobile app conferences offers a unique opportunity to stay ahead in the fast-paced mobile app and games industry. These events not only serve as a platform for networking and learning about the latest industry trends but also play a crucial role in shaping the future of mobile gaming and apps. Whether you’re an app …

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Mobile device usage has been on a steady rise. Experts predict that 77% of the global population will use smartphones by 2025. So if you want to elevate your business, mobile marketing is essential. Here are the different mobile marketing strategies you should leverage in 2024. Social Media Marketing Social media marketing is one of the fundamental mobile marketing …

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Mobile marketing is the youngest branch of marketing. Despite that, mobile marketing has plenty of examples where creativity and innovation prevailed in an era of click-baits and intrusive ads. To show you some of our most favorite examples of mobile marketing done right, here is the top 3 most innovative mobile marketing examples up to 2019.

Mobile game development is only a part of the full software cycle. If you wish a successful mobile game, you will need to research the market and work on promotion even before the actual development has started. Mobile game developers face many challenges today. To combat these challenges, adapt by starting with your mobile game promotion today. The early bird gets the worm.

Customer loyalty, user retention rate, and churn rate are some of the most important metrics in an app’s life. A loyal customer is worth more than ten new ones, but just how do you retain your users in your mobile app? This post tries to convey some of the issues an app might face and offers insight on how to face your app demons.

We will show you in this post how, where, and when to start your mobile game promotion. This guide to mobile marketing will brief you on all the ins and outs of a successful mobile app promotion. Don’t believe me? Our results speak volumes. Take a peek.

In this guide we will cover all the elementary segments of mobile marketing to bring you up-to-date with mobile marketing trends in 2019. The mobile industry is still expanding. This expansion has brought a flood of new tools and technologies for our convenience and entertainment.

Choosing to monetize your app through ads is common, but it is not necessarily easy. To make your app’s revenue steady and valuable, you need a significant user base as well as quality ads that will not deter your users. It can be challenging at first since not many people like ads, to say the least.

App monetization is a simple way of making money from your product, just by offering advertising space within your app or game. But how to decide what is the best platform to achieve it?

ARPU or “Average Revenue Per User” is a metric which will help you understand whether your business model/monetization strategy works (or not).