Best Inbound Call Tracking Tools for Marketers

Inbound call tracking is how you prove which marketing efforts actually drive phone calls.

With the right tool, you can tie each call back to the channel, campaign, keyword, and landing page that created it.

That means fewer wasted budgets, cleaner reporting, and faster optimization.

In this guide, you will find 10 inbound call tracking tools marketers use in 2026, including options for simple attribution, agency reporting, and pay-per-call routing.

Inbound Call Tracking Tools Shortlist

1. CallRail

CallRail is a marketer-friendly call tracking and attribution tool that connects inbound calls to the campaigns and sources that drove them. It uses dynamic number insertion (DNI) via a JavaScript snippet on your site.

Why I picked CallRail: If you want a clean setup for website call attribution, its DNI setup is straightforward and well documented.

Pros and cons

• ✅ Easy DNI setup with one snippet
• ✅ Good for teams that want quick attribution wins
• ✅ Supports plugin installs for platforms like WordPress and Wix
• ❌ Can be limiting if you need pay-per-call buyer routing
• ❌ You need a big enough number pool for high traffic sites

Standout features

• JavaScript snippet for DNI
• Plugin install options (WordPress and Wix)
• DNI help center section covering GTM and popular site builders

2. Invoca

Invoca is an enterprise call tracking and conversation analytics platform built to turn phone conversations into marketing and revenue insights, using AI-driven analysis.

Why I picked Invoca: If call quality matters as much as call volume, Invoca is built around pulling intent and outcomes from conversations.

Pros and cons

• ✅ Strong conversation analytics for lead quality and intent
• ✅ Great fit for larger teams and contact center workflows
• ✅ Built with enterprise integrations in mind
• ❌ Usually too much tool for small budgets
• ❌ Setup and governance matter, or reports get noisy

Standout features

• AI-powered conversation analytics focused on phone calls

3. CallTrackingMetrics

CallTrackingMetrics is a call tracking platform that uses DNI to connect online activity to inbound phone calls, so you can attribute calls back to the right source.

Why I picked CallTrackingMetrics: If you want a clear, marketer-first explanation of DNI and attribution, their documentation makes the core setup easy to understand.

Pros and cons

• ✅ DNI-based attribution that ties calls to visit sources
• ✅ Solid choice for agencies tracking lots of campaigns
• ✅ Strong fundamentals for campaign reporting
• ❌ Can feel like a lot of options at first
• ❌ You need clean tracking rules to keep reporting tidy

Standout features

• DNI definition and setup flow in their support docs

4. WhatConverts

WhatConverts is an all-in-one lead tracking platform that includes call tracking, plus lead organization and reporting for marketers and agencies.

Why I picked WhatConverts: If your main goal is proving ROI to a client, it’s built around keeping every lead organized and reportable, including calls.

Pros and cons

• ✅ Strong lead organization and reporting for agencies
• ✅ Call tracking sits inside a broader lead tracking workflow
• ✅ Helpful if you want one place for lead data
• ❌ Less ideal for complex pay-per-call marketplace routing
• ❌ You still need a process for qualifying and valuing calls

Standout features

• Lead management features designed to sort and qualify leads
• Call tracking as part of a broader lead tracking platform

5. Ringba

Ringba is an inbound call tracking and analytics platform built for marketers, brands, and pay-per-call operations.

Why I picked Ringba: If I were running pay-per-call style campaigns, I would want a platform that’s clearly built for call-driven performance workflows.

Pros and cons

• ✅ Built for pay-per-call and call-focused performance marketing
• ✅ Designed to scale for serious call volume
• ✅ Clear positioning for marketers and pay-per-call teams
• ❌ Not the simplest fit for basic SMB call attribution
• ❌ Setup can get technical once you go beyond the basics

Standout features

• Inbound call tracking and analytics positioning for pay-per-call use cases

6. Retreaver

Retreaver is a call tracking and routing platform aimed at publishers, networks, and advertisers, with a big focus on routing calls based on logic like buyer availability and bidding.

Why I picked Retreaver: If your world includes routing calls to multiple buyers and maximizing value per call, Retreaver is built around that workflow.

Pros and cons

• ✅ Real-time bidding (RTB) routing for sending calls to top buyers
• ✅ Number pool tech for attribution and tracking
• ✅ Webhooks for sending call data to other systems
• ❌ More performance-network than simple marketing attribution
• ❌ You need to plan routing logic carefully or it gets chaotic

Standout features

• RTB routing
• Number pool technology
• Webhook configuration

7. Convirza

Convirza combines call tracking with conversation analytics, and it highlights integrations with advertising, CRM, and analytics platforms.

Why I picked Convirza: If you want to score calls and turn conversations into clear marketing and sales insight, Convirza focuses hard on that.

Pros and cons

• ✅ Strong conversation analytics angle, not only call counts
• ✅ Built around extracting insight for marketing and sales teams
• ✅ Integrations are a core part of the pitch
• ❌ More than you need if you only want basic call attribution
• ❌ Analytics work best when you commit to review and training

Standout features

• Call tracking plus AI and conversation analytics positioning
• Integrations with ad, CRM, and analytics platforms

8. Marchex

Marchex offers call tracking and attribution with conversation intelligence, and it supports dynamic number insertion as part of its attribution approach.

Why I picked Marchex: If you need attribution plus conversation intelligence in the same platform, Marchex is organized around that combo.

Pros and cons

• ✅ Multichannel attribution with DNI support
• ✅ Conversation intelligence tied to call outcomes
• ✅ Good fit for teams that want deeper call insight
• ❌ Often heavier than a basic call tracker
• ❌ You need a plan for how insights change campaigns and training

Standout features

• Dynamic number insertion called out as part of attribution
• Conversation intelligence product line alongside call tracking and attribution

9. Nimbata

Nimbata is a call tracking platform that emphasizes pricing based on answered calls, plus a mix of call tracking and conversation intelligence features.

Why I picked Nimbata: If you want clearer cost control and you care about answered calls as the key unit, this pricing model is a real differentiator.

Pros and cons

• ✅ Pricing emphasis on per answered call
• ✅ Good fit for marketers who want predictable usage costs
• ✅ Offers call tracking plus conversation intelligence features
• ❌ Still needs enough tracking numbers for accurate web attribution
• ❌ Advanced setups take more planning

Standout features

• Pay per answered call positioning (not per minute)

10. Infinity

Infinity is a call tracking and call analytics platform that connects the customer journey to phone calls, with tools before, during, and after the call.

Why I picked Infinity: If calls are a core conversion path and you want better visibility from marketing spend to call outcomes, Infinity is built around that connection.

Pros and cons

• ✅ Strong focus on connecting journey to calls
• ✅ Good fit for call-heavy teams and contact center setups
• ✅ Designed around call analytics, not only tracking numbers
• ❌ Can be more platform than you need for basic attribution
• ❌ You still need solid tagging and number strategy

Standout features

• Call tracking positioned around connecting journey to phone calls
• Conversation Analytics suite positioning

Quick picks for marketers

• If you want simple marketing attribution with fast setup, start with CallRail.
• If you need ROI reporting and lead value clarity for clients, look at WhatConverts.
• If you run pay-per-call or performance network routing, Ringba or Retreaver are the most on-theme.
• If you want conversation intelligence at enterprise depth, Invoca, Marchex, or Convirza are strong contenders.