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How to Advertise Casual Mobile Games: Tips for Success

How to Advertise Casual Mobile Games: Tips for Success

The casual games industry is a thriving marketplace where success depends on user acquisition. Knowing how to effectively advertise casual mobile games is essential, and paid advertising plays a critical role in this arena. This article dives into proven user acquisition strategies, creative trends, and examples from leading casual games. Ready to level up your …

200+ Mobile Games Statistics: Market Report [2024]

200+ Mobile Games Statistics: Market Report [2024]

The mobile game market is constantly changing. If you’re a mobile game developer, publisher, marketer, or investor, you need to keep up with mobile games market trends and understand where the mobile gaming industry is heading. It’s the only way to make informed decisions. To help you out, I’ve put together more than 200 mobile …

What Is Mobile App Retention Rate and How to Calculate It?

What Is Mobile App Retention Rate and How to Calculate It?

Customer loyalty, user retention rate, and churn rate are some of the most important metrics in an app’s life. A loyal customer is worth more than ten new ones, but just how do you retain your users in your mobile app? This post tries to convey some of the issues an app might face and offers insight on how to face your app demons.

Mobile Game Marketing Guide: How to Promote a Mobile Game?

Mobile Game Marketing Guide: How to Promote a Mobile Game?

We will show you in this post how, where, and when to start your mobile game promotion. This guide to mobile marketing will brief you on all the ins and outs of a successful mobile app promotion. Don’t believe me? Our results speak volumes. Take a peek.

10 Mobile App Monetization Strategies for Making Profit

10 Mobile App Monetization Strategies for Making Profit

How to make money from your app and don’t lose users while you do it? Put yourself in the users’ shoes and think about which type of ads and which monetization strategy integrates the best with your users’ point of view.

App Marketing Mistakes: Are You Sabotaging Your Success?

App Marketing Mistakes: Are You Sabotaging Your Success?

Each month, Udonis serves over 350 million impressions, acquires over 2 million mobile users & generate over 1.5 million leads for its partners. We took what we learned from the management of multiple campaigns and summed it up in 5 most common mistakes we see in app marketing.

What Is User Acquisition (UA)? Definition, Example, and Strategies

What Is User Acquisition (UA)? Definition, Example, and Strategies

User acquisition, or commonly referred to as UA is the act of acquiring new users for an app, game, platform or service. User acquisition is building an audience through marketing-driven activity.

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