How do you know if your mobile game is performing well? The short answer is—by tracking various mobile game KPIs.  You’re probably wondering, which key performance indicators should you track?  To make your life easier, I’ve put together an extensive list of all essential mobile game KPIs and metrics for all parts of the journey.  …

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Not quite happy with how long players play your game?  Maybe it’s time to look into your players’ journey as a whole – player lifespan.  This article covers everything you need to know about player lifespan. You will learn how it’s connected to retention, lifetime value, and other metrics.  Also, we bring you valuable tips …

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Treat your game like a plant you’ve planted. You need to water and cultivate it, otherwise, it will die.  In other words, analyze your mobile game lifecycle. Today’s mobile game market is saturated and more challenging than ever before. For this reason, life is short for mobile games.  However, there are ways to extend your …

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Want to know why people keep abandoning your mobile game?  You’re not alone.  Churn rate is a mobile game metric that keeps game developers awake at night.  Users abandon apps all the time, even the ones they like.   For this reason, every user you manage to keep is valuable. There are so many reasons why …

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Here’s a common game marketing dilemma. How much should you spend on getting one user to install your game? A mobile game metric that answers this question best is customer lifetime value. To stay profitable, you shouldn’t spend a dime over the sum you’re going to earn from a user. Now, let’s talk about what …

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As a mobile developer, you have one wish for your game → more players. Even better, players that can’t keep their hands off the game. A metric that shows how successful you are at doing this is called stickiness. This is one of the key mobile game metrics to track if you want your mobile …

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How would you define performance? Many marketers would explain it as one simple metric – conversion rate. When it comes to mobile game metrics, this is the golden one. There are some frequent questions we’ve stumbled upon when it comes to conversion rates. What is a good mobile game conversion rate? How do I increase …

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Creating a high-quality mobile game is hard. Even when you are 100% percent sure you’ve done it, it is still not enough for your mobile game to succeed. There is one equally important thing you have to do → track the right mobile game metrics. One of those metrics is session length.  In this article, you will …

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User retention is one of the most important metrics any game publisher should track even before the release of the game. This metric basically tells you how many users returned to your app in the given period.

To successfully reach mobile game monetization KPIs in 2023, developers need to be strategic about their choice of game ad formats and ad networks across. To help you choose, we bring you rewarded video eCPMs for rewarded video ads, interstitial ads, and banner ads across all regions. This is essential information for increasing your mobile …

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Customer loyalty, user retention rate, and churn rate are some of the most important metrics in an app’s life. A loyal customer is worth more than ten new ones, but just how do you retain your users in your mobile app? This post tries to convey some of the issues an app might face and offers insight on how to face your app demons.