eCPMs Revealed! Check out Top Ad Monetization Networks for Apps & Games in 2022

eCPMs Revealed! Check out Top Ad Monetization Networks for Apps & Games in 2022

by Andrea Knezovic

In order to successfully monetize a mobile game in 2022, developers need to be strategic about their choice of ad formats and ad networks across different regions.  

In this section of the report, we bring you eCPMs for rewarded video, interstitial ads, and banners in the US, Western Europe, Eastern Europe, United States Asia, and Latin America. Previously, the report only covered three regions, so get ready to get even more insights. 

This article will help you prioritize ad networks and formats in order to get the highest revenue, as well as plan a revenue forecast.

Appodeal has analyzed more than 70,000 apps, 70 demand sources, and 220 billion impressions.

The most recent data is for:

  • 12 months (H2 2020 to H1 2021)
  • 5 regions (Eastern Europe, Western Europe, United States, Asia, Latin America)
  • 3 ad formats (rewarded video, interstitial ads, and banner ads)
  • 2 platforms (Android and iOS)

This makes it the most recent and extensive data available.

Global eCPMs

global ecpms rewarded video ads

Rewarded Video

It’s no surprise to see the United States as the country with the highest eCPMs on both iOS and Android. For rewarded video on iOS, it’s $14.16 and for Android, it’s $11.45.

However, as we go down on the list, the rankings for iOS and Android are slightly different.

The top 5 eCPM countries for iOS are the United States ($14.16), Taiwan ($10.28), Japan ($9.92), Australia ($9.33), and South Korea ($8.23).

For Android, the top 5 are the United States ($11.45), Australia ($11.08), Japan ($10.50), South Korea ($9.89), and Taiwan ($6.96).

We can notice that eCPMs for rewarded video on Android are lower than on iOS. For the top 20 countries, eCPMs on Android range from $1.59 to $11.45, while on iOS, they range from $1.96 to $14.16.  

global ecpms interstitial ads

Interstitial Ads

If we look at eCPMs for interstitial ads, the US is also number one for both iOS and Android.

Five countries with the highest eCPMs for interstitials on iOS are the US ($9.64), Japan ($6.86), Australia ($5.98), China ($5.98), and Canada ($4.95).

The top 5 countries for Android are the US ($10.11), Australia ($8.62), Canada ($7.41), Japan ($6.92), and New Zealand ($6.65).

Surprisingly, eCPMs for interstitials on Android have surpassed the ones on iOS. In the previous eCPM report, the situation was reversed. If we look at the top 20 countries, eCPMs range from $3.01 to $10.11. On iOS, they are between $2.27 and $9.64 for the top 20 countries.

Expectedly, global eCPMs for interstitial ads are lower than for rewarded video. The highest eCPM for rewarded video is $14.16, while for interstitial ads, it’s $10.11. 

global ecpms banners

Banner Ads

As you might expect, global eCPMs for banner ads are significantly lower than for rewarded video and interstitial ads.

For banner ads on iOS, the top five eCPM countries are the United States ($0.38), Australia ($0.29), United Kingdom ($0.29), Switzerland ($0.28), and Canada ($0.27).

For banner ads on Android, those are the United States ($0.52), Canada ($0.34), Australia ($0.30), Denmark ($0.28), and Switzerland ($0.26).

What we see from this data is that eCPMs for interstitial ads are slightly higher on Android than on iOS. In the previous report, the situation was exactly the opposite. 

USA ecpms

USA

In this section, you can see eCPM trends and ad network power rankings for rewarded video, interstitial, and banner ads on iOS and Android in the US region.

iOS

Rewarded Video

Rewarded videos account for only 2% of impressions share and 13% of ad revenue share on iOS in the US.

Moreover, eCPMs for rewarded video are quite high and have dropped when compared to 2019/2020 (-4%), averaging out at $15.12. 

We noticed a significant rise in October 2020, reaching $19, which is $7 more than in February 2021.

When it comes to ad network power ranking, the networks with the highest eCPMs for rewarded video in H1 2021 are AppLovin ($13.83), AdMob ($19.55), and Unity Ads ($10.63). BidMachine, Facebook, AdColony, and Tapjoy are also high on the list.

usa interstitial ios

Interstitial Ads

Interstitial ads account for 16% of impressions share and 71% of ad revenue share on iOS, which is significant.

If we look at eCPM trends for interstitial ads, we see an increase of 15% compared to 2019/2020 ($9.36), averaging out at $10.77. 

Just like rewarded video, eCPMs for interstitial ads also crashed in February, reaching $8.66. Previously, they had reached their peak in August 2020 at $12.04. After February, the numbers increased, averaging at approx. $10.10 in April and May. 

The top-earning ad networks for interstitial ads on iOS in the US are AdMob ($9.71), AppLovin ($10.18), and Facebook ($17.93). Unity Ads, BidMachine, A4G, and Vungle are in positions from four to seven. 

usa banner ads ios

Banner Ads

Banner ads on iOS account for the majority of impressions share – 82%. However, they account for only 17% of the ad revenue share.

When we compare eCPMs to the ones in 2019/2020, they are 21% lower (an average of $0.48, compared to $0.61). 

The top three ad networks and ad exchanges for interstitial ads on iOS in H1 2021 are AdMob ($0.38), BidMachine ($0.37), and Amazon Ads (undisclosed).

Android

This is the data for all three ad formats in the US for Android. 

usa android rewarded video

Rewarded Video

Rewarded videos on Android in the US account for 2% of impressions share and 12% of ad revenue share, which is slightly lower than on iOS. 

We noticed a major drop in eCPMs at the end of 2020 and the beginning of 2021. In January 2021, the average eCPMs decreased to $9.1. Afterward, they recovered and had a positive growth trend. 

The average eCPM for rewarded video in 2019/2020 was $10.59. In 2020/2021 it was $11.58, which is 9% more

The top-earning ad networks for rewarded video on Android are AppLovin ($10.14), AdMob ($19.03), and Bid Machine ($11.16). Facebook, AdColony, Unity Ads, and Vungle are also high on the list.

usa android interstitial ads

Interstitial Ads

Interstitial ads on Android have a higher impressions share than rewarded videos – 12% compared to 2%. The ad revenue share for this format is also significantly higher – 64%. In fact, interstitial ads on Android have the majority of the total revenue share.

Unlike rewarded videos, eCPMs for interstitial ads kept growing in 2020/2021. We saw a drop in February, but, by June, eCPMs were back up and almost as high as in their peak month –  December. 

When compared to 2019/2020, eCPMs in 2020/2021 for interstitial ads were 56% higher – $9.91 on average. Yes, you read it right, the growth of interstitial ad eCPMs on Android was that crazy this year. 

The top-earning ad networks for interstitial ads on Android in H1 were AdMob ($10.52), Facebook ($18.90), and AppLovin ($8.87).

usa android banner

Banner Ads

Banner ads have the majority of impressions on Android in the US – 86%. Moreover, they account for 24% of the ad revenue share.

When we look at eCPM trends for banners on Android in the US, they have slightly risen in comparison to 2019/2020. They have followed a similar pattern, dropping from December to January. However, in the first half of 2021, the growth trend was even bigger. In June 2021, eCPMs peaked at $0.71. 

When we look at averages, eCPMs for interstitial ads on Android were 10% higher in 2021, compared to 2020, averaging at $0.53. 

The top 3 ad networks for banner ads on Android in the US are AdMob ($0.54), A4G ($0.50), and Amazon Ads (undisclosed).

western europe ecpms

Western Europe

In this section, we’ll look at eCPM trends for rewarded video, interstitial ads, and banners, as well as top as networks, in Western Europe, for both iOS and Android.

Those countries are Andorra, Austria, Belgium, Denmark, Finland, France, Germany, Iceland, Ireland, Isle of Man, Italy, Liechtenstein, Luxemburg, Malta, Monaco, Netherlands, Norway, Portugal, San Marino, Spain, Sweden, Switzerland, and the United Kingdom. 

iOS

western europe rewarded video ios

Rewarded Video

Rewarded videos in Western Europe on iOS account for just 3% of the impressions share and 19% of the ad revenue share.

ECPM trends for rewarded video on iOS in this region are very different in 2020/2021 compared to 2019/2020. On average, eCPMs are lower by 24% ($6.99 in 2020 and $5.30 in 2021). 

Just like in the U.S., the eCPMs significantly dropped in February. 

AdMob is at the number one position as the top ad network for rewarded videos on iOS in Western Europe ($7.59 eCPM). Other networks in the top five are AppLovin ($6.51), BidMachine ($3.75), Unity Ads ($2.64), and Facebook ($10.19).

western europe ios interstitial ads

Interstitial Ads

Interstitial ads account for 15% of impressions share and 59% of revenue share on iOS in Western Europe.

If we look at eCPM trends for interstitial ads on iOS in the last two years, they peaked in November 2020 at $3.51. Then, they started dropping and were the lowest in February 2021 ($3.01). After that, there was a small growth in April and May of 2021. Overall, eCPMs for 2020/2021 were higher by 7% compared to 2019/2020. 

The top three ad networks for interstitial ads on iOS in Western Europe are AppLovin ($3.90), AdMob ($3.41), and BidMachine ($3.38). Other top earning ad networks worth mentioning are Unity Ads, Facebook, Vungle, and AdColony. 

western europe banner ios

Banner Ads

Banner ads on iOS have the majority of impressions share – as much as 82%. On the other hand, the ad revenue share for banner ads is 22%.

The average eCPMs for banner ads in Western Europe on iOS were 24% lower in 2020/2021 ($0.22), compared to 2019/2020 ($0.29) They started dropping in January, and the downward trend continued afterward. 

AdMob leads the way as the top-earning ad network for banner ads in Western Europe on iOS with an $0.21 eCPM. BidMachine is in second place with $0.17 and AppLovin is third with $0.10. Even though Amazon had the highest eCPMs for this format ($1.01), it ranked fourth. 

Android

western europe rewarded video android

Rewarded Video

Rewarded videos on Android in Western Europe account for 3% of impressions share and 18% of ad revenue share, which is more than on iOS.

However, eCPM trends are quite similar to those on iOS. They’re 21% lower in 2020/2021 ($3.55), compared to 2019/2020 ($4.49). We noticed a seasonal drop from January to February 2021 when they were at their lowest ($3.08). As a comparison, in January 2020, they were much higher, $4.42.

The top 5 ad networks for the rewarded video ad format in Western Europe on Android are AdMob, AppLovin, Facebook, BidMachine, and Unity Ads. On the other hand, Facebook has the highest eCPMs – $11.08.

western europe interstitial ads android

Interstitial Ads

Interstitial ads in Western Europe on Android account for 12% of impressions share. However, they take the majority of ad revenue – 56%.

There were a lot of changes in the 2021 eCPM value for interstitial ads in Western Europe. It followed a similar trend to in 2019/2020 all until February. In 2020, this is where eCPMs started dropping due to the pandemic. In 2021, this was a turning point where they started growing. 

In this period, eCPMs were actually 27% higher, compared to 2019/2020. 

AdMob was the top ad network for interstitial ads in Western Europe on Android and had a $3.59 eCPM. It was followed byAppLovin and Facebook, which had eCPMs of $3.14 and $7.56, respectively. Other great ad networks for this format include Unity Ads, BidMachine, Ogury, and A4G. 

western europe banner ads android

Banner Ads

Banner ads in Western Europe on Android take the majority of impressions share (85%), but only 25% of ad revenue share.

As with almost all ad formats in every region, we noticed an eCPM decline during January and February. In 2020/2021, the average eCPMs were 9% lower compared to 2019/2020.

The top three ad networks for banner ads in Western Europe on Android were AdMob ($0.18), Amazon Ads (undisclosed), and BidMachine ($0.15).

eastern europe ecpms

Eastern Europe

In this section, we’ll look at data for eCPM trends and top ad networks in Eastern Europe. It includes all three ads formats for both iOS and Android.

Those countries are Albania, Belarus, Bosnia & Herzegovina, Bulgaria, Croatia, Czech Republic, Estonia, Greece, Hungary, Latvia, Lithuania, Macedonia, Moldova, Montenegro, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, and Ukraine.

iOS

eastern europe rewarded video ios

Rewarded Video

Let’s start with data for rewarded video on iOS. Similar to other regions, this ad format accounts for 4% of impressions share, and 21% of ad revenue share in Eastern Europe.

The average eCPM for rewarded video on iOS was 21% higher compared to the previous time period. 

When compared to other regions, the average eCPM for this format was lower. In Eastern Europe, it was $3.23, but in Western Europe, it was $5.30. In the US, it was as high as $15.12.

The top ad network for rewarded video in Eastern Europe was AdMob with $4.13 eCPM. AppLovin is second, with an eCPM of $2.68. BidMachine is in third place with a $2.08 eCPM.

eastern europe interstitial ios

Interstitial Ads

Interstitial ads on iOS had 19% of impressions share and the majority of the ad revenue share – 58%.

When we compare eCPM trends for 2019/2020 and 2020/2021, they are very similar. The main difference is the growth trend that happened from April to June in 2021. Overall, the average eCPM was 4% higher compared to the previous time period.

The top three ad networks for this format in Eastern Europe were AdMob, AppLovin, and BidMachine. 

eastern europe banner ios

Banner Ads

Banners on iOS in Eastern Europe account for the majority of impressions share (78%), but only 21% of ad revenue share.

ECPMs for banners were relatively stable during the whole observed period. Overall, they were significantly lower than in the previous period, by 29%. 

AdMob is the top ad network for banner ads in the US, followed by Yandex and MyTarget.

Android

eastern europe rewarded video android

Rewarded Video

Rewarded video in Eastern Europe for Android accounted for 4% of impressions share and 22% of ad revenue share, which is the same percentage as in the US region.

ECPM trends in 2020/2021 had some ups and downs – they dropped from $1.54 in December to $1.11 in January. However, the previous period was better for rewarded video eCPMs on Android. In 2019/2020, they were 5% higher on average ($1.43 compared to $1.36).

The number one ad network for rewarded video ad format on Android in Eastern Europe was AdMob. In second place is MyTarget, and Unity Ads are in third place.

eastern europe interstitial ads android

Interstitial Ads

Interstitial ads on Android are responsible for 8% of impressions share and as much as 50% of ad revenue share in Eastern Europe.

This ad format performed very well from the beginning of 2021. From January to June, the eCPMs for interstitial ads continuously grew.  Because of this positive trend, the average eCPM was 44% higher compared to 2019/2020. 

The top three ad networks for this format, platform, and region are AdMob ($1.94), Yandex ($2.24), and MyTarget ($1.92).

eastern europe banner ads android

Banner Ads

Finally, we’ll look at banner ads on Android in Eastern Europe. This format accounts for as much as 88% of impressions share and 29% of ad revenue share.

The eCPMs in 2020/2021 were 31% lower than in the same period of 2019/2020. They were relatively stable throughout the whole period, with a slight increase in May/June 2021. 

The top ad networks for banners on Android in Eastern Europe were Yandex ($0.07), AdMob ($0.11), and MyTarget ($0.13). 

asia ecpms

Asia 

In the following section, we’ll take a look at eCPM trends and top-performing ad networks in South and East Asia. This includes all three major ad formats: rewarded video ads, interstitial ads, and banner ads. 

The countries included are China, Hong Kong, India, Indonesia, Japan, Laos, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam.

iOS

Here comes the data for the three main ad formats in Asia for iOS devices. 

asia ios rewarded video

Rewarded Video 

Similar to other regions, rewarded video doesn’t have a high impression share in Asia, where it stands at 4%. However, its ad revenue share is better than in other regions, reaching 26%. 

In comparison to 2019/2020, the eCPMs were significantly lower. The average eCPM dropped from $5.68 to $7.91, which is a 28% decrease. In the previous period, the eCPMs had their ups and downs, but in 2020/2021, they didn’t vary significantly. 

When it comes to top ad networks, the leading positions go to AdMob ($9.48), AppLovin ($4.37), and Unity Ads ($3.34 eCPM). BidMachine, Facebook, and Mintegral are also high on the list. 

asia ios interstitial ads

Interstitial Ads

Interstitial ads had a 17% impressions share on iOS, and the majority of revenue share – 60%

When compared to the previous period, the eCPMs didn’t change significantly. They dropped by only 2%, decreasing from $3.29 to $3.23. Moreover, they were relatively stable throughout the whole observed period.

The top three ad networks for this ad format in Asia were AdMob ($3.51), AppLovin ($4.32), and Unity Ads ($1.85). They were followed by BidMachine, Vungle, and IronSource.

asia banner android

Banners

The cheapest ad format, banners were the most prevalent format on iOS screens, with a 79% impression share. However, their ad revenue share was significantly lower – 14%.

Banner ad eCPMs were 50% lower than in 2019/2020 (from $0.34 to $017). Since the previously analyzed period was the lockdown era, we can only assume that this positively affected eCPMs. After that, they notably decreased throughout 2020/2021. 

Just like for other ad formats, AdMob ($0.14 eCPM) is the leading ad network for banners on iOS. It is followed by BidMachine ($0.16 eCPM) and Amazon Ads (undisclosed). 

Android 

The following data is for the three main ad formats in Asia for Android devices. 

asia rewarded video ads android

Rewarded Video

Rewarded video ads account for 6% of impressions share and 23% of ad revenue share on Android in Asia. In comparison to other regions, these were the highest revenue share and impressions share for rewarded video on Android. 

ECPMs for rewarded video ads in 2020/2021 had their ups and downs. In July 2020, they peaked at $2.7 but then dropped significantly until they started recovering in March 2021. Looking at the averages, they were 17% lower than in the previous period

The top-earning ad networks for this ad format on Android in Asia were AdMob ($5.21 eCPM), AppLovin ($2.05 eCPM), and BidMachine ($1.69 eCPM). Unity Ads, Facebook, and Vungle are close behind on the list. 

asia interstitial ads android

Interstitial Ads 

Interstitial ads on Android in Asia are responsible for 19% of impressions share and as much as 57% of ad revenue share.

The eCPMs for this ad format steadily grew during the observed period. They went from $0.9 in July 2020 to $1.97 in May 2021. 

For interstitial ads, the previous period was pretty rough. It seems it was heavily influenced by the pandemic, as the eCPMs significantly decreased in February 2020, when the pandemic began. Luckily, the numbers recovered. In comparison to the previous year, they grew by 47%

The top three ad networks for interstitial ads in Asia were AdMob ($2.53 eCPM), AppLovin ($1.90 eCPM), and BidMachine ($1.52 eCPM). They were followed by Facebook, Unity Ads, and Vungle. 

asia banner ads android

Banner Ads

The oldest ad format, banner ads, accounted for 76% of impressions in the Asian market. Meanwhile, they had the lowest ad revenue share on the market – 20%. 

The average eCPMs didn’t change much throughout the year. They are a bit better than in the previous year, increasing by 8%. The biggest difference is how 2020 and 2021 started. While 2020 began with a drop, 2021 started with an upward trend. 

AdMob ($0.12 eCPM) seems to be by far the most profitable ad network in the Asian market. It ranked first for all ad formats, including banners on Android. It is followed by BidMachine ($0.17 eCPM)  and AppLovin ($0.09 eCPM). 

latin america ecpms

Latin America 

In the final section, we’ll go over eCPM trends for rewarded video, interstitial ads, and banners. Additionally, we cover the top-earning ad networks for each ad format in Latin America, both for iOS and Android.

These countries are Argentina, Belize, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Guyana, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, Uruguay, and Venezuela.

iOS

Here comes the data for all three ad formats in Latin America for iOS devices. 

latin america ios rewarded video

Rewarded Video 

Rewarded video ads account for only 3% of impressions share and 14% of ad revenue share on iOS in Latin America. 

When compared to 2019/2020, the average eCPM dropped by 28%, as it decreased from $3.34 to $2.40.

Looking at ad network power rankings, the networks with the best performance for rewarded video were AdMob ($2.95 eCPM), AppLovin ($2.34 eCPM), and BidMachine ($2.48 eCPM). Facebook had the highest eCPMs – $4.89, but this only helped it reach fourth place in power ranking. 

latin america ios interstitial ads

Interstitial Ads 

Interstitial ads on iOS held 18% of ad impressions share, and the biggest portion of ad revenue share – 58%

The eCPM trends for this ad format were very similar in 2019/2020 and 2020/21. This resulted in only a 1% difference, as the average eCPM dropped from $1.69 to $1.67. 

When it comes to the top ad networks for this ad format in Latin America, AdMob leads the way with a $1.96 eCPM. Behind it are AppLovin ($1.78) and Unity Ads ($0.79). Moreover, BidMachine, Facebook, and AdColony are in positions from four to seven. 

latin america ios banner

Banner Ads 

Banner ads on iOS in Latin America had a 79% impressions share, which is similar to other regions. However, this region stands out in banner ad revenue share with a high 27%. If we compare this revenue share to the one in, for example, Asia (14%) we can notice that it is almost double as high.

However, the trend for banner ads on iOS in Latin America isn’t looking good. In comparison to 2019/2020, the numbers dropped down by 31%. They were lower throughout the whole period, and they also had very low rates through the whole first half of 2021. 

The top three ad networks for banner ads were AdMob ($0.15), BidMachine ($0.15), and Applovin ($0.12).

Android 

This is the data for all three ad formats in Latin America on Android devices. 

latin america android rewarded video ads

Rewarded Video

Rewarded video ads account for 4% of ad impressions and only 12% of ad revenue share on Android in Latin America. 

Compared to the previous period, the average eCPM rose by 1%. While this isn’t a major increase, eCPMs are on a positive trend. As of the beginning of 2021, the eCPMs have been rising, peaking at $1.6 in May. 

Looking at ad network power rankings, the networks with the best performance were AdMob ($1.50 eCPM), AppLovin ($1.40 eCPM), and BidMachine ($1.13 eCPM). 

latin america android interstitial ads

Interstitial Ads 

Interstitial ads in Latin America on Android make up for 19% of the overall impressions share and 64% of ad revenue share.

Unlike on iOS, the eCPM trends for interstitial ads on Android have been very positive. In comparison to 2019/2020, the average eCPMs have risen by an impressive 68%. They climbed from $0.73 to $1.24. 

All until January 2021, the eCPMs were on a similar route as in the year before. However, starting from January they started increasing rapidly, peaking at $2.1 in May. 

What about the top ad networks? 

Just like for all observed ad formats in Latin America, AdMob is the top-earning ad network with an average eCPM of $1.59. Vungle, AppLovin, BidMachine, Facebook, and A4G found their places in positions from two to six. 

latin america android banner ads

Banner Ads 

Banner ads are the prevalent ad format on the screens of Android users in Latin America, with a 77% impressions share. When it comes to ad revenue, banner ads make up 24% of the revenue share. 

In the observed period, the eCPMs were relatively stable, only with minor ups and downs. In the year before, the changes were bigger. When it comes to the eCPM average, in 2020/2021 it slightly increased from $0.11 to $0.12. In percentages, this was a 9% increase

The leading ad network for this ad format in Latin America was AdMob with a $0.10 eCPM. In second place was A4G with an even higher eCPM – $0.26. BidMachine was third with a $0.14 eCPM. 

Mobile Game Ad Monetization Glossary

If you’re new to mobile game monetization, take a look at this glossary with the most important terms you should learn.

Ad Mediation

Ad mediation allows app developers to handle numerous ad networks in one place. What’s great is that you can do it with a single SDK integration. Ad networks get access to your ad inventory through ad mediation platforms.

That makes multiple ad networks compete for ad slots which in turn maximizes your ad revenue. It also ensures you get the best possible ads for your app without compromising the user experience.

Another advantage of using ad mediation platforms is that you can automate the whole process, which saves you a lot of time.

Ad Network

An ad network connects publishers and advertisers. The advertisers are looking for ad slots in different apps, while app publishers want to monetize their apps by showing ads.

So an ad network is basically the middleman between demand sources (advertisers) and supply sources (publishers).

That way, publishers can easily work with multiple advertisers at once, instead of making deals with individual advertisers.

Ad Inventory

Ad inventory refers to the available amount of ad space a publisher has. That ad inventory is then sold to advertisers. Publishers can sell ad space directly to advertisers or they can use ad networks that work as an intermediary.

The term ad inventory is most often used when talking about digital and mobile ads, but it can be used for traditional media as well. If we’re talking about the digital world, a publisher would either be an app developer or a website owner.

Banner Ads

Banner ads are one of the oldest ad formats out there. However, they’re still popular in the mobile world.

They’re most commonly displayed on the top or bottom of the screen, in a way that doesn’t disrupt the user experience. Banner ads can be static or dynamic and usually stick to the screen throughout the user session.

DSP

DSP is a platform that allows advertisers to access publishers’ ad inventory as well as set up, manage, and optimize online ad campaigns.

It simplifies media buying and it’s completely automated. If the available inventory matches the criteria in the DSP, buyers will be entered for auction. The one with the highest bid price wins. All of it happens in milliseconds.

Along with SSPs, DSPs are essential for programmatic advertising.

eCPM

For many app developers, eCPM might sound complicated. However, it’s essential for all developers who want to monetize their app. You need to know what it means and how to calculate it. So let’s explain it in simple terms.

eCPM is short for effective cost per mile, which basically means the amount of money a publisher earns per thousand impressions.

In order to calculate eCPM, you need to know much you earned from ads in total and how many impressions your app served. Then, you divide total earnings by the number of impressions and multiply by 1,000.

The number you get is your eCPM, and now you know how much your app earned per thousand impressions. If the eCPM is very high, that means the ads on your app are performing really well. That, of course, brings you more revenue.

Interstitial Ads

Interstitial ads are a full-screen ad format that allows users to exit or skip the ad after a certain period of time. This ad format is very effective for mobile apps since interstitial ads are very dynamic and appealing.

Because interstitial ads get higher engagement, app developers get higher eCPMs for this ad format.

Rewarded Video

Rewarded video is another popular mobile ad format. Users who choose to watch the ad get free content in return. For example, in a mobile game app, the users might get coins or extra lives.

The reason why rewarded video works so well as an ad format is that everybody gets something out of it. The user gets free in-app content, the app publisher gets higher eCPMs, and the advertisers get higher CTRs.

Final Thoughts on eCPMs and Ad Monetization Networks

Now we want to hear your thoughts.

What is your experience with eCPMs and ad networks? Do you have any questions about the date?

Let us know in the comments and don’t forget to subscribe to our newsletter to get more insights into mobile app monetization!

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