Slots mobile games are traditionally big moneymakers.       What is it about them? Is it their sheer nature? Or is it the way they monetize? Perhaps it’s both?  To find this out, I analyzed Cash Frenzy monetization. Follow my player journey in Cash Frenzy, learn about its retention and monetization strategies, and more! Cash Frenzy: Market …

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Recently, the merge genre has experienced a spike in popularity. More merge games are being developed than ever before. One such game is EverMerge and it has quickly become one of the leaders in the genre. But the question is – how to advertise merge games? In our EverMerge analysis, I’m going to dissect this …

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Merge games are becoming the next big thing in the puzzle genre.      EverMerge is one of them, and it’s getting more popular by the day.  In this article, I will analyze the EverMerge monetization strategy. How does it monetize its players? Does it have what it takes to compete with the puzzle genre giants? Time to …

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Did you know that more than half of mobile gamers are women? CrowdStar is a game studio that took notice of that very early on and created a great game for the female audience that’s popular with both genders – Design Home. In our Design Home analysis, I answer the question of how this interior …

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When I was a kid, I liked decorating my dollhouse. A little bit later, I was doing the same in The Sims.  Today, I like decorating in the Design Home game. And apparently, I’m not the only one.  Design Home is a very successful game with an interesting monetization strategy.  In this article, you’ll learn …

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In our Slotomania analysis, I dissect the overwhelming success of this popular casino game and what Playtika had to do to cash in. Here are some of the things I cover: Slotomania’s KPIs Advertising techniques Creative strategies App store optimization Tips & tricks Let’s dive right in! About Slotomania Slotomania by Playtika is one of …

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Before writing this article I believed fictional money casinos could never compete with their real money counterparts in terms of revenue.  And boy, was I wrong.  One particular game changed my mind – Slotomania. This game has been successfully monetizing its free slot machines for years.  We’re here to analyze the Slotomania monetization strategy and …

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In our League of Legends: Wild Rift analysis, I cover the wild success of the mobile version of the popular PC game. Here’s what the analysis includes: League of Legends: Wild Rift game KPIs User acquisition strategy Top-performing creatives App Stores analysis Organic user acquisition Tips and lessons from the game Let’s get started! About …

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League of Legends has been dominating esports for over a decade. The mobile game industry keeps on booming, so it was time for this game to join the competition.  Just like its PC version, League of Legends: Wild Rift claims to be completely free-to-play.  Is it really free-to-play? What’s the game’s monetization strategy? In this …

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Is it possible for a game to become wildly successful six years in? For Belka Games’ Clockmaker, it is. In our Clockmaker analysis, I try to uncover how this mobile game managed to pull off such an impressive feat. Hint – its developers came up with a good marketing strategy.  But first, let me tell …

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Clockmaker is not the most popular game on the market. It is not a new game either.  Yet, we have plenty of reasons to talk about it – especially about how it monetizes.  Today, we’re bringing you a deep analysis of the Clockmaker monetization strategy and most important statistics.  How Successful Is Clockmaker? Clockmaker is …

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