Mobile Games

What Is a Whale in Gaming? Understanding Mobile Game Whales

What Is a Whale in Gaming? Understanding Mobile Game Whales

Mobile game whales are a tiny group (around 2%) of players that drive the majority of mobile game revenue. Learn how to "catch" them!
What Is User Acquisition (UA)? Definition, Example, and Strategies

What Is User Acquisition (UA)? Definition, Example, and Strategies

Find out what is user acquisition in marketing and learn about the main UA models, complete with examples and strategies!
15 Key Mobile Game Metrics That Developers MUST Track

15 Key Mobile Game Metrics That Developers MUST Track

Here's the list of 15 key mobile game metrics tracked by major game studios & publishers. Make sure to do the same for your game!
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