Analytics

Referral Exclusion List Explained

Referral Exclusion List Explained

No correlation between your Facebook and Google Analytics conversions? The Answer lies in Google Analytics' Referral Exclusion List feature.
Useful Mobile Marketing Tools to Grow Your Business

Useful Mobile Marketing Tools to Grow Your Business

Starting a winning mobile marketing strategy is anything but simple. That’s why smart marketers use mobile marketing tools.
Mobile Marketing Glossary: Terms You Need to Know

Mobile Marketing Glossary: Terms You Need to Know

This mobile marketing glossary is the perfect cheat sheet for anyone who's into digital marketing. Read it, learn it, and master it!
What Is ARPU? Meaning, Formula, and Calculator

What Is ARPU? Meaning, Formula, and Calculator

Learn about ARPU, an essential revenue metric for mobile apps and games, including its formula, and how to calculate it and increase it!
Top Mobile App Analytics Tools and Platforms for 2024

Top Mobile App Analytics Tools and Platforms for 2024

You created an app and now what? You have to start using app analytics tools to collect and analyze data. Here are our favorites.
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