Analytics

No correlation between your Facebook and Google Analytics conversions? The Answer lies in Google Analytics' Referral Exclusion List feature.

Starting a winning mobile marketing strategy is anything but simple. That’s why smart marketers use mobile marketing tools.

This mobile marketing glossary is the perfect cheat sheet for anyone who's into digital marketing. Read it, learn it, and master it!

ARPU and ARPDAU are metrics which will help you understand whether your business model/monetization strategy works (or not).

You created an app and now what? You have to start using an app analytics platform to collect and analyze data. Here are our favorites.