Analytics

What Is CPC (Cost Per Click)? Definition, Formula & Calculator

What Is CPC (Cost Per Click)? Definition, Formula & Calculator

Learn how to calculate and optimize Cost Per Click (CPC) to maximize your advertising budget and improve your campaign performance
What Is Cost Per Acquisition (CPA)? Formula and Calculator

What Is Cost Per Acquisition (CPA)? Formula and Calculator

Discover how to calculate and optimize Cost Per Acquisition (CPA) to improve your marketing ROI and lower customer acquisition costs.
40 Advertising Metrics and KPIs You Can’t Afford to Ignore

40 Advertising Metrics and KPIs You Can’t Afford to Ignore

Learn about advertising metrics you must track! We cover everything from impressions and engagement to conversion and attribution metrics.
31 Mobile App Metrics to Track Performance and Engagement

31 Mobile App Metrics to Track Performance and Engagement

Click for a comprehensive list of mobile app metrics and KPIs for measuring app engagement, retention, monetization, user acquisition & more!
What Are Impressions in Advertising? Examples and Types

What Are Impressions in Advertising? Examples and Types

Click to learn what are impressions in marketing, why they're important, and how to measure them. We've also included practical examples!
What Is a Cohort? Meaning in App Marketing and Examples

What Is a Cohort? Meaning in App Marketing and Examples

Learn what does a cohort mean in marketing and how you can use cohort analysis to gain deeper insights into app user behavior.
What is a Dashboard? Definition, Types, and Examples

What is a Dashboard? Definition, Types, and Examples

Learn what is a dashboard, its types, and how to use it to visualize data for your business and track the most important KPIs.
What is Churn Rate? Meaning, Formula, and Calculator

What is Churn Rate? Meaning, Formula, and Calculator

Learn all about the churn rate metric, what are the industry benchmarks, and how to use this info to lower your churn rate.
What Is LTV (Lifetime Value)? Meaning and Calculator

What Is LTV (Lifetime Value)? Meaning and Calculator

Discover what lifetime value is, why it matters, how to track it, and benchmarks for improvement. Learn strategies to enhance your LTV now.
Referral Exclusion List Explained

Referral Exclusion List Explained

No correlation between your Facebook and Google Analytics conversions? The Answer lies in Google Analytics' Referral Exclusion List feature.
Useful Mobile Marketing Tools to Grow Your Business

Useful Mobile Marketing Tools to Grow Your Business

Starting a winning mobile marketing strategy is anything but simple. That’s why smart marketers use mobile marketing tools.
Mobile Marketing Glossary: Terms You Need to Know

Mobile Marketing Glossary: Terms You Need to Know

This mobile marketing glossary is the perfect cheat sheet for anyone who's into digital marketing. Read it, learn it, and master it!
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