Understand how to calculate and optimize Cost Per Mile (CPM) to maximize ad spend and boost campaign performance.

Explore the fill rate metric and its importance in digital advertising. Understand how it impacts your ad revenue and performance.

Learn how to calculate and optimize Cost Per Click (CPC) to maximize your advertising budget and improve your campaign performance

Discover how to calculate and optimize Cost Per Acquisition (CPA) to improve your marketing ROI and lower customer acquisition costs.

Learn about advertising metrics you must track! We cover everything from impressions and engagement to conversion and attribution metrics.

Click for a comprehensive list of mobile app metrics and KPIs for measuring app engagement, retention, monetization, user acquisition & more!

Click to learn what are impressions in marketing, why they're important, and how to measure them. We've also included practical examples!

Learn what does a cohort mean in marketing and how you can use cohort analysis to gain deeper insights into app user behavior.

Learn what is a dashboard, its types, and how to use it to visualize data for your business and track the most important KPIs.

Learn all about the churn rate metric, what are the industry benchmarks, and how to use this info to lower your churn rate.

Discover what lifetime value is, why it matters, how to track it, and benchmarks for improvement. Learn strategies to enhance your LTV now.