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By in Analytics, Mobile Apps, Mobile Games, Mobile Marketing

May 15, 2019

How to calculate and increase your ARPU and ARPDAU?

When I first started my job, to be honest, I was a bit overwhelmed with all the abbreviation, new terms, and lingo of the mobile gaming industry. Terms like ARPU and ARPDAU sure can sound confusing [...]

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By in Analytics

February 5, 2019

Top 11 Mobile App Analytics Platforms (Pricing Included)

Creating an app is only half of the battle. Once the app is finished, you need to understand your users. What are they tapping, swiping, watching and buying? How often do they use your app and how [...]

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By in Analytics

January 20, 2017

Referral Exclusion List – Google Analytics Feature Explained

No correlation between conversions listed in your Facebook ads manager and the ones in Google Analytics? The answer lies in the Referral Exclusion List. What is that? Tune in to find out [...]

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