Analytics

What Are Impressions in Advertising? Examples and Types

What Are Impressions in Advertising? Examples and Types

Have you seen an ad on social media or a website banner that caught your eye? These are known as impressions in marketing. Understanding impressions is important for marketers, entrepreneurs, or anyone interested in digital advertising. They are crucial for brands to connect with people and measure ad success. This article explains what is an …

What Is a Cohort? Meaning in App Marketing and Examples

What Is a Cohort? Meaning in App Marketing and Examples

Have you ever wondered how app marketers get so savvy about their audience? The secret often lies in understanding a simple yet powerful concept: cohorts. In app marketing, cohorts are groups of users that provide insights into user behavior and preferences. This article defines the term cohort and its significance for app marketing. Get ready …

What is a Dashboard? Definition, Types, and Examples

What is a Dashboard? Definition, Types, and Examples

In a world where data is king, understanding dashboards is crucial. This article demystifies what a dashboard is, outlines its different types, and provides real-world dashboard examples. Get ready to learn how data dashboards can streamline your data interaction and enhance your decision-making skills. Let’s dive in! Data Dashboard: Definition and Meaning in Business A …

Referral Exclusion List Explained

Referral Exclusion List Explained

No correlation between conversions listed in your Facebook ads manager and the ones in Google Analytics? The answer lies in the Referral Exclusion List. What is that? Tune in to find out more… Have you ever wondered why Google Analytics lists paypal.com as a referral conversion source? And Paypal clearly has nothing to do with your sales? …

Useful Mobile Marketing Tools to Grow Your Business

Useful Mobile Marketing Tools to Grow Your Business

Starting a winning mobile marketing strategy is anything but simple. There’s a lot that goes into it. You’re required to master many different techniques and juggle multiple mobile marketing channels at the same time. Unless you stay on top of your mobile marketing strategy, it will fall apart quickly. That’s why smart marketers use different …

Mobile Marketing Glossary: Terms You Need to Know

Mobile Marketing Glossary: Terms You Need to Know

ARPDAU, CPC, MAU, DAU, ASO… No, I’m not having a stroke. I’m just listing some terms from our mobile marketing glossary. Do you know what all of them mean? If you work or have an interest in mobile marketing, you probably hear many technical terms being thrown around. As new mobile marketing practices emerge, we …

How to Calculate and Increase Your ARPU and ARPDAU?

How to Calculate and Increase Your ARPU and ARPDAU?

ARPU or “Average Revenue Per User” is a metric which will help you understand whether your business model/monetization strategy works (or not).

Best Mobile App Analytics Tools and Platforms

Best Mobile App Analytics Tools and Platforms

Mobile app analytics collect and present the data with the insight in all the platforms, and in this article you’ll find 11 top mobile app anlytics listed with pricing details.

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