Find out what is user acquisition in marketing and learn about the main UA models, complete with examples and strategies!

The process of App Store Optimization has many moving parts. Read our guide to learn how to organically attract more users for your app!

There are many Facebook Ads Manager updates happening each year. In this article, we're bringing you the most important updates for 2023.

You created an app and now what? You have to start using app analytics tools to collect and analyze data. Here are our favorites.

We listed the 16 most popular social media networks worldwide by the number of active users, starting with Facebook, ending with Baidu Tieba.

Mobile app market is more and more adopted by the marketers and ad spend for app installs will continuously grow. Would you agree?

If you've been thinking about expanding your media buying campaign, we've modeled data to explain 4 tiers of media buying.

Here's the list of 15 key mobile game metrics tracked by major game studios & publishers. Make sure to do the same for your game!

The idea behind the social stacking method is very simple. By the time you finish reading this post, you’ll know how to use this simple hack.

Do you know how to apply 5 stages of market awareness? If you struggle about it, then you are at the right place.

Find out how to create a sustainable digital marketing budget. Learn more about planning and budget management within this example guide.