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Where will the global app market go in the following years, after it already surpassed traditional media like television? Data tells us that it will only continue to grow. With our mobile phones becoming “smarter” with every new release, there is less need to use our desktops – we can order a ride with our …

Continue reading “Global App Market Ad Spend Prediction”

What’s the right GEO for your next media buying campaign? If you are a business owner, marketing, or biz dev executive you’ve probably been thinking about expanding into different countries or picking the right market to kickstart your new product. Penetrating a new market can often be hard and challenging. But if it’s done properly, …

Continue reading “How to Choose the Right GEO for Your Next Media Buying Campaign”

The truth is if you think that the only thing which matters is having a game which is cool & people like to play it – you haven’t been taught right.

What Is the Social Stacking Method? The social stacking method is a simple Facebook hack that grants you to develop ad campaigns throughout favorite posts. The idea behind this is to generate cheap traffic and support social proof in an attempt to lower your CPA. If you’re an entrepreneur or a marketer, who is constantly …

Continue reading “Social Stacking Method: 10X More Social Proof on Facebook Ads”

Wondering how some companies get to spend $10K, $20K, or $50K a day, just on Facebook Ads, while you can’t even spend $100 per day and keep your CPA in the goal range? Here’s the secret — it’s not just about CPC, CPM, CPA, or other C-metrics showing a correlation between the price and desired action. I’m not saying those metrics …

Continue reading “How To Apply 5 Stages Of Market Awareness On Facebook”

Let’s face it: a lot of people have problems with setting their advertising budget. Even more, people struggle with their digital marketing budget. Well, rest assured, I’ve got you covered in this one… My background in finance taught me small companies often fail because they lack budget planning. Big companies fail because their budget has …

Continue reading “Digital Marketing Budget – Planning and Management Guide [How to + Example]”

Many entrepreneurs and companies struggle to breach online markets and turn profitable, so we’ve decided to share our recent experience with this Facebook advertising strategy. Around 3 months ago I’ve met Jonathan Miller, top-notch marketer & co-founder of Breeo Industries, company that manufactures smoke-reducing fire pits. Breeo Industries just started advertising online – their Facebook …

Continue reading “[CASE STUDY] How to get $7.27 in sales for every $1 invested in Facebook advertising”