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What Is User Acquisition (UA)? Definition, Example, and Strategies

What Is User Acquisition (UA)? Definition, Example, and Strategies

Find out what is user acquisition in marketing and learn about the main UA models, complete with examples and strategies!
Complete Guide to App Store Optimization

Complete Guide to App Store Optimization

The process of App Store Optimization consists of two main parts - optimizing the app page and optimizing the search page. Read our guide.
Facebook Ads Manager Updates to Be Aware of in 2024

Facebook Ads Manager Updates to Be Aware of in 2024

There are many Facebook Ads Manager updates happening each year. In this article, we're bringing you the most important updates for 2023.
Best Mobile App Analytics Tools and Platforms

Best Mobile App Analytics Tools and Platforms

You created an app and now what? You have to start using an app analytics platform to collect and analyze data. Here are our favorites.
Social Media Networks: Top 16 by Number of Active Users

Social Media Networks: Top 16 by Number of Active Users

We listed the 16 most popular social media networks worldwide by the number of active users, starting with Facebook, ending with Baidu Tieba.
Global App Market Ad Spend Prediction

Global App Market Ad Spend Prediction

Mobile app market is more and more adopted by the marketers and ad spend for app installs will continuously grow. Would you agree?
How to Choose the Right GEO for Your Next Media Buying Campaign

How to Choose the Right GEO for Your Next Media Buying Campaign

If you've been thinking about expanding your media buying campaign, we've modeled data to explain 4 tiers of media buying.
15 Key Mobile Game Metrics That Developers MUST Track

15 Key Mobile Game Metrics That Developers MUST Track

Here's the list of 15 key mobile game metrics tracked by major game studios & publishers. Make sure to do the same for your game!
Social Stacking Method: 10X More Social Proof on Facebook Ads

Social Stacking Method: 10X More Social Proof on Facebook Ads

The idea behind the social stacking method is very simple. By the time you finish reading this post, you’ll know how to use this simple hack.
How To Apply 5 Stages Of Market Awareness On Facebook

How To Apply 5 Stages Of Market Awareness On Facebook

Do you know how to apply 5 stages of market awareness? If you struggle about it, then you are at the right place.
Digital Marketing Budget – Planning and Management Guide [How to + Example]

Digital Marketing Budget – Planning and Management Guide [How to + Example]

Find out how to create a sustainable digital marketing budget. Learn more about planning and budget management within this example guide.
[CASE STUDY] How to get $7.27 in sales for every $1 invested in Facebook advertising

[CASE STUDY] How to get $7.27 in sales for every $1 invested in Facebook advertising

Do you know the secrets of Facebook advertising? Read our case study about Breeo Industries. They got $7.27 in sales for every $1 invested.
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