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Wondering how some companies get to spend $10K, $20K, or $50K a day, just on Facebook Ads, while you can’t even spend $100 per day and keep your CPA in the goal range? Here’s the secret — it’s not just about CPC, CPM, CPA, or other C-metrics showing a correlation between the price and desired action. I’m not saying those metrics …

Continue reading “How To Apply 5 Stages Of Market Awareness On Facebook”

Let’s face it: a lot of people have problems with setting their advertising budget. Even more, people struggle with their digital marketing budget. Well, rest assured, I’ve got you covered in this one… My background in finance taught me small companies often fail because they lack budget planning. Big companies fail because their budget has …

Continue reading “Digital Marketing Budget – Planning and Management Guide [How to + Example]”

Many entrepreneurs and companies struggle to breach online markets and turn profitable, so we’ve decided to share our recent experience with this Facebook advertising strategy. Around 3 months ago I’ve met Jonathan Miller, top-notch marketer & co-founder of Breeo Industries, company that manufactures smoke-reducing fire pits. Breeo Industries just started advertising online – their Facebook …

Continue reading “[CASE STUDY] How to get $7.27 in sales for every $1 invested in Facebook advertising”