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How to Optimize Google UAC (Universal App Campaigns)?
#adcampaigns
Today, reaching millions of people is simpler than ever. A laptop and internet connection will do the job. Oh, and let’s not forget about Google. If you’re looking to advertise a mobile app, this is the place to be. Google is more than a search engine; it is also one of the top ad networks …
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Facebook Ad Images: 12 Tips to Increase Conversions
#adcreatives
If you’re wondering how to optimize your Facebook ad images to increase conversions, this is an article for you. The average person spends 1.7 seconds before deciding if your Facebook ad image deserves their attention, so you need to stand out.

Apple Search Ads: A Complete Guide for 2023
#adcreatives
#apple
Introduced back in 2016, Apple Search Ads enabled thousands of developers and App Store publishers to get ahead of the competition and find users in the App Store. Android still remains the globally most popular, open-source operating system, currently holding a 72% percent share of the worldwide market. Meanwhile, iOS has a worldwide market share …
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Snapchat Ad Formats: A Definitive Guide
#adcreatives
#snapchat
So, if you’re just starting to advertise on Snapchat, you’re probably wondering what are the best practices when creating Snapchat video ads (“Snap ads”).
You need to understand your audience and have a clear vision of your goals when using Snapchat. In our practice, Snapchat has proven great for acquiring users for mobile apps and games.

5 Most Common App Marketing Mistakes
#marketing
Each month, Udonis serves over 350 million impressions, acquires over 2 million mobile users & generate over 1.5 million leads for its partners. We took what we learned from the management of multiple campaigns and summed it up in 5 most common mistakes we see in app marketing.

How to Do Keyword Research for App Store Optimization (ASO)?
#aso
Looking for tips on how to do keyword research for app store optimization? You’ve come to the right place. In this practical guide, you’ll learn the step-by-step process of finding keywords that will boost your ASO efforts and drive organic user acquisition to your app or game. But first, here are the basics of ASO …
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Which Google Bidding Strategy Should You Use and Why?
#adcampaigns
Google Ads platform can automate the way you do your online advertising in a way that will boost your efficiency. If you are just starting out, you might want to consider strategies which will allow you to have more control over your ad spend.

How to Get Your App Reviewed? A Step-by-Step Guide & Tips
#AppStore
#aso
If you’re reading this, you’re probably wondering how to get your app reviewed. App development is a process that requires great skill, time and efforts. Developing a great product is only half the job. Not all apps share the success of Apex Legends which had 2,4 million players in the first 24 hours of the initial release. That’s why marketing is as important as developing a great product.

Mobile App Analytics: A Necessity, Not an Option
#Analytics
If you’re just starting in the app&game business, your head might be riddled with questions. You might be wondering if everything works properly and what are users doing in your app. To be able to know that, you should implement mobile app analytics in your app or game – today!

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