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Today, reaching millions of people is simpler than ever.  A laptop and internet connection will do the job. Oh, and let’s not forget about Google.  If you’re looking to advertise a mobile app, this is the place to be. Google is more than a search engine; it is also one of the top ad networks …

Continue reading “How to Optimize Google UAC (Universal App Campaigns)?”

If you’re wondering how to optimize your Facebook ad images to increase conversions, this is an article for you. The average person spends 1.7 seconds before deciding if your Facebook ad image deserves their attention, so you need to stand out.

With Google Keywords Planner you’ll be able to perform keyword research, get ahead of your competitors and optimize your content.

Introduced back in 2016, Apple Search Ads enabled thousands of developers and App Store publishers to get ahead of the competition and find users in the App Store. Android still remains the globally most popular, open-source operating system, currently holding a 72% percent share of the worldwide market. Meanwhile, iOS has a worldwide market share …

Continue reading “Apple Search Ads: A Complete Guide for 2023”

So, if you’re just starting to advertise on Snapchat, you’re probably wondering what are the best practices when creating Snapchat video ads (“Snap ads”).

You need to understand your audience and have a clear vision of your goals when using Snapchat. In our practice, Snapchat has proven great for acquiring users for mobile apps and games.

Each month, Udonis serves over 350 million impressions, acquires over 2 million mobile users & generate over 1.5 million leads for its partners. We took what we learned from the management of multiple campaigns and summed it up in 5 most common mistakes we see in app marketing.

Looking for tips on how to do keyword research for app store optimization? You’ve come to the right place.  In this practical guide, you’ll learn the step-by-step process of finding keywords that will boost your ASO efforts and drive organic user acquisition to your app or game.  But first, here are the basics of ASO …

Continue reading “How to Do Keyword Research for App Store Optimization (ASO)?”

Google Ads platform can automate the way you do your online advertising in a way that will boost your efficiency. If you are just starting out, you might want to consider strategies which will allow you to have more control over your ad spend.

If you ever wanted to see how much a certain politician spent on ads on Facebook or you just wanted to do competitor research, now you can access a library of all ads currently running from across Facebook Products.

If you’re reading this, you’re probably wondering how to get your app reviewed. App development is a process that requires great skill, time and efforts. Developing a great product is only half the job. Not all apps share the success of Apex Legends which had 2,4 million players in the first 24 hours of the initial release. That’s why marketing is as important as developing a great product.

If you’re just starting in the app&game business, your head might be riddled with questions. You might be wondering if everything works properly and what are users doing in your app. To be able to know that, you should implement mobile app analytics in your app or game – today!

User acquisition, or commonly referred to as UA is the act of acquiring new users for an app, game, platform or service. User acquisition is building an audience through marketing-driven activity.