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Google Keyword Planner for Keyword Research

Google Keyword Planner for Keyword Research

With Google Keywords Planner you’ll be able to perform keyword research, get ahead of your competitors and optimize your content.

Apple Search Ads: A Complete Guide

Apple Search Ads: A Complete Guide

Introduced back in 2016, Apple Search Ads enabled thousands of developers and App Store publishers to get ahead of the competition and find users in the App Store. Android still remains the globally most popular, open-source operating system, currently holding a 72% percent share of the worldwide market. Meanwhile, iOS has a worldwide market share …

Snapchat Ad Formats: A Definitive Guide

Snapchat Ad Formats: A Definitive Guide

So, if you’re just starting to advertise on Snapchat, you’re probably wondering what are the best practices when creating Snapchat video ads (“Snap ads”).

You need to understand your audience and have a clear vision of your goals when using Snapchat. In our practice, Snapchat has proven great for acquiring users for mobile apps and games.

App Marketing Mistakes: Are You Sabotaging Your Success?

App Marketing Mistakes: Are You Sabotaging Your Success?

Each month, Udonis serves over 350 million impressions, acquires over 2 million mobile users & generate over 1.5 million leads for its partners. We took what we learned from the management of multiple campaigns and summed it up in 5 most common mistakes we see in app marketing.

How to Do Keyword Research for App Store Optimization (ASO)?

How to Do Keyword Research for App Store Optimization (ASO)?

Looking for tips on how to do keyword research for app store optimization? You’ve come to the right place.  In this practical guide, you’ll learn the step-by-step process of finding keywords that will boost your ASO efforts and drive organic user acquisition to your app or game.  But first, here are the basics of ASO …

Which Google Bidding Strategy Should You Use and Why?

Which Google Bidding Strategy Should You Use and Why?

Google Ads platform can automate the way you do your online advertising in a way that will boost your efficiency. If you are just starting out, you might want to consider strategies which will allow you to have more control over your ad spend.

The Facebook Ads Library – All Facebook Ads in One Place

The Facebook Ads Library – All Facebook Ads in One Place

If you ever wanted to see how much a certain politician spent on ads on Facebook or you just wanted to do competitor research, now you can access a library of all ads currently running from across Facebook Products.

App Reviews: Best Practices for Encouraging User Feedback

App Reviews: Best Practices for Encouraging User Feedback

If you’re reading this, you’re probably wondering how to get your app reviewed. App development is a process that requires great skill, time and efforts. Developing a great product is only half the job. Not all apps share the success of Apex Legends which had 2,4 million players in the first 24 hours of the initial release. That’s why marketing is as important as developing a great product.

Mobile App Analytics: A Necessity, Not an Option

Mobile App Analytics: A Necessity, Not an Option

If you’re just starting in the app&game business, your head might be riddled with questions. You might be wondering if everything works properly and what are users doing in your app. To be able to know that, you should implement mobile app analytics in your app or game – today!

What Is User Acquisition (UA)? Definition, Example, and Strategies

What Is User Acquisition (UA)? Definition, Example, and Strategies

User acquisition, or commonly referred to as UA is the act of acquiring new users for an app, game, platform or service. User acquisition is building an audience through marketing-driven activity.

Complete Guide to App Store Optimization

Complete Guide to App Store Optimization

The process of ASO (App Store Optimization) consists of two main parts – optimizing the app page and optimizing the search page. Ranking high in the search results means your future user will find you more easily.

Facebook Ads Manager Updates to Be Aware of in 2024

Facebook Ads Manager Updates to Be Aware of in 2024

Updates of Facebook Ads Manager happen regularly and often overnight. Entire Facebook advertising process is optimized, so it shortens the time needed to create campaigns in Ads Manager. Q1 of 2019 brought major changes in FB Ads Manager – read more, we’ll tell you all about them.

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