If you’re just starting in the app&game business, your head might be riddled with questions. You might be wondering if everything works properly and what are users doing in your app. To be able to know that, you should implement mobile app analytics in your app or game – today!

User acquisition, or commonly referred to as UA is the act of acquiring new users for an app, game, platform or service. User acquisition is building an audience through marketing-driven activity.

The process of ASO (App Store Optimization) consists of two main parts – optimizing the app page and optimizing the search page. Ranking high in the search results means your future user will find you more easily.

Updates of Facebook Ads Manager happen regularly and often overnight. Entire Facebook advertising process is optimized, so it shortens the time needed to create campaigns in Ads Manager. Q1 of 2019 brought major changes in FB Ads Manager – read more, we’ll tell you all about them.

Mobile app analytics collect and present the data with the insight in all the platforms, and in this article you’ll find 11 top mobile app anlytics listed with pricing details.

This article will list the 16 most popular social media networks worldwide by the number of active users, starting with Facebook, ending with Snapchat.

Where will the global app market go in the following years, after it already surpassed traditional media like television? Data tells us that it will only continue to grow. With our mobile phones becoming “smarter” with every new release, there is less need to use our desktops – we can order a ride with our …

Continue reading “Global App Market Ad Spend Prediction”

What’s the right GEO for your next media buying campaign? If you are a business owner, marketing, or biz dev executive you’ve probably been thinking about expanding into different countries or picking the right market to kickstart your new product. Penetrating a new market can often be hard and challenging. But if it’s done properly, …

Continue reading “How to Choose the Right GEO for Your Next Media Buying Campaign”

The truth is if you think that the only thing which matters is having a game which is cool & people like to play it – you haven’t been taught right.

What Is the Social Stacking Method? The social stacking method is a simple Facebook hack that grants you to develop ad campaigns throughout favorite posts. The idea behind this is to generate cheap traffic and support social proof in an attempt to lower your CPA. If you’re an entrepreneur or a marketer, who is constantly …

Continue reading “Social Stacking Method: 10X More Social Proof on Facebook Ads”

Wondering how some companies get to spend $10K, $20K, or $50K a day, just on Facebook Ads, while you can’t even spend $100 per day and keep your CPA in the goal range? Here’s the secret — it’s not just about CPC, CPM, CPA, or other C-metrics showing a correlation between the price and desired action. I’m not saying those metrics …

Continue reading “How To Apply 5 Stages Of Market Awareness On Facebook”