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So you have created a mobile game and now you’re thinking about the ways to promote it. Sounds simple enough, right? Well, mobile game marketing can be a tricky thing, especially if you have a small budget. It’s tough to compete with big publishers who have millions of dollars as well as teams of people …

Continue reading “Mobile Game Marketing: How to Promote Your Game on Social Media?”

Do you know what happens when you soft launch a mobile game? You get valuable feedback that helps you improve your game and make it perfect. All big publishers, as well as many indie developers, do it. You should too. I’m going to explain why you should soft launch a mobile game and the best …

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This is a guest blog post by InMobi: In the realm of digital marketing, there have historically been two camps: brand marketing and performance marketing. Brand marketing was focused on awareness and other top-of-the-funnel benchmarks, while performance marketing was focused further down the funnel on goals like prospects, leads, downloads/installs, purchases, sign-ups, re-engagements, etc. But, …

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In-app advertising is one of the biggest mobile game monetization trends in 2023. It is a great way for mobile game publishers to earn money off their games. However, in-game advertising revenue depends on the type of mobile game ad formats you choose. That’s why I have put together an overview of the most important …

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Creating an outstanding mobile game is one thing but monetizing it is a different beast entirely. There are many monetization strategies you can choose from. However, not all of them work in 2023. That’s why we have compiled a list of top mobile game monetization trends. If used right, these strategies will maximize your mobile game …

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With 2021 almost behind us, it’s time to turn our attention to mobile game market trends in 2022 and 2023. Mobile gaming has exploded during the last couple of years. According to the latest data, there are 2.69 billion mobile game players globally. In addition, mobile games dominate the App Store revenue share (66%). We …

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If you’re a developer, the ultimate dream is to get your game featured on the App Store. It puts your game on the map and helps with the overall mobile game marketing strategy. However, achieving that is not easy. Apple strives for excellence and that is reflected in the apps and games its editors choose …

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If you’re a developer, you must have thought about how great it would be to get your game featured on Google Play. It is something that can get your game so much more visibility and new players. Plus, it would help with your overall mobile game marketing efforts. But how do you do it? Is …

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Many developers struggle with ad mediation. It is a tricky, yet essential part of successful app monetization. So how do you get started? And how do you use ad mediation to generate more ad revenue? To help you out, I have put together some basic ad mediation tips that will make this process easier. You’ll …

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The mobile app industry is thriving, and current predictions estimate that trend will continue in years to come. That’s no surprise considering advertisers spend a lot of money to display their ads in apps. According to AppAnnie, global in-app advertising spend will reach $201 billion by 2021. That’s great news for developers who want to …

Continue reading “6 Benefits of Using an Ad Mediation Platform”

Did you know that there are over 6.3 million apps out there? More than a third of those apps are mobile games. What does that tell you? The market is crowded, and the competition is fierce. Basic mobile game marketing methods are no longer enough to make your game a success. You need to step …

Continue reading “What is Mobile Game Guerrilla Marketing?”

It’s no secret that the mobile game market is booming. Over the last couple of years, we have seen mobile games break records and make billions in revenue. More and more players are using mobile devices to play games. It’s convenient, simple, and fun. Plus, it allows gamers to play games wherever they are, which …

Continue reading “163 Mobile Gaming Statistics for 2023 That Will Blow Your Mind”