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Mobile Game Marketing: How to Promote Your Game on Social Media?
#marketing
#socialmedia
So you have created a mobile game and now you’re thinking about the ways to promote it. Sounds simple enough, right? Well, mobile game marketing can be a tricky thing, especially if you have a small budget. It’s tough to compete with big publishers who have millions of dollars as well as teams of people …
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How to Soft Launch a Mobile Game? Best Strategies for 2023
#gamelaunch
Do you know what happens when you soft launch a mobile game? You get valuable feedback that helps you improve your game and make it perfect. All big publishers, as well as many indie developers, do it. You should too. I’m going to explain why you should soft launch a mobile game and the best …
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Why All Marketing is Performance Marketing Now
#marketing
This is a guest blog post by InMobi: In the realm of digital marketing, there have historically been two camps: brand marketing and performance marketing. Brand marketing was focused on awareness and other top-of-the-funnel benchmarks, while performance marketing was focused further down the funnel on goals like prospects, leads, downloads/installs, purchases, sign-ups, re-engagements, etc. But, …
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Mobile Game Ad Formats for Increasing In-App Ad Revenue
#adformats
#monetization
In-app advertising is one of the biggest mobile game monetization trends in 2023. It is a great way for mobile game publishers to earn money off their games. However, in-game advertising revenue depends on the type of mobile game ad formats you choose. That’s why I have put together an overview of the most important …
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Top Mobile Game Monetization Trends for 2023
#monetization
#trends
Creating an outstanding mobile game is one thing but monetizing it is a different beast entirely. There are many monetization strategies you can choose from. However, not all of them work in 2023. That’s why we have compiled a list of top mobile game monetization trends. If used right, these strategies will maximize your mobile game …
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Mobile Game Market Trends in 2023 You Need to Watch Out For
#marketresearch
#trends
With 2021 almost behind us, it’s time to turn our attention to mobile game market trends in 2022 and 2023. Mobile gaming has exploded during the last couple of years. According to the latest data, there are 2.69 billion mobile game players globally. In addition, mobile games dominate the App Store revenue share (66%). We …
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How to Get Your Game Featured on the App Store in 2023
#AppStore
#aso
If you’re a developer, the ultimate dream is to get your game featured on the App Store. It puts your game on the map and helps with the overall mobile game marketing strategy. However, achieving that is not easy. Apple strives for excellence and that is reflected in the apps and games its editors choose …
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How to Get Your Game Featured on Google Play: 11 Tips That Work in 2023
#aso
#GooglePlay
If you’re a developer, you must have thought about how great it would be to get your game featured on Google Play. It is something that can get your game so much more visibility and new players. Plus, it would help with your overall mobile game marketing efforts. But how do you do it? Is …
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Ad Mediation Tips for App Developers: How to Generate More Ad Revenue
#admediation
#monetization
Many developers struggle with ad mediation. It is a tricky, yet essential part of successful app monetization. So how do you get started? And how do you use ad mediation to generate more ad revenue? To help you out, I have put together some basic ad mediation tips that will make this process easier. You’ll …
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6 Benefits of Using an Ad Mediation Platform
#admediation
#monetization
The mobile app industry is thriving, and current predictions estimate that trend will continue in years to come. That’s no surprise considering advertisers spend a lot of money to display their ads in apps. According to AppAnnie, global in-app advertising spend will reach $201 billion by 2021. That’s great news for developers who want to …
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What is Mobile Game Guerrilla Marketing?
#mobilegames
Did you know that there are over 6.3 million apps out there? More than a third of those apps are mobile games. What does that tell you? The market is crowded, and the competition is fierce. Basic mobile game marketing methods are no longer enough to make your game a success. You need to step …

163 Mobile Gaming Statistics for 2023 That Will Blow Your Mind
#marketresearch
#statistics
It’s no secret that the mobile game market is booming. Over the last couple of years, we have seen mobile games break records and make billions in revenue. More and more players are using mobile devices to play games. It’s convenient, simple, and fun. Plus, it allows gamers to play games wherever they are, which …
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