Click for a comprehensive list of mobile app metrics and KPIs for measuring app engagement, retention, monetization, user acquisition & more!

Click to learn what are impressions in marketing, why they're important, and how to measure them. We've also included practical examples!

Learn what does a cohort mean in marketing and how you can use cohort analysis to gain deeper insights into app user behavior.

Learn about gamification of non-gaming apps - a new trend on the rise, including examples and tips on how to gamify your app. Read now!

Learn what is a dashboard, its types, and how to use it to visualize data for your business and track the most important KPIs.

Learn what is an advertisement in marketing, the main types of ads and functions, and what makes a good ad with examples from top brands!

Discover Harry Potter: Magic Awakened game design and monetization secrets as well as their impact on player engagement and in-game economy.

Find out how many downloads does Subway Surfers have, when it came out, who made it, how many people play it, and what's the story behind it!

Uncover the most popular mobile game art styles in our detailed guide and learn what visually captivates mobile gamers!

Discover why user-generated content is becoming the biggest game advertising trend. Unlock the power of UGC to elevate your marketing game.

From chills to thrills, uncover the top mobile horror games to play right now. Get ready to get hooked and spooked.