Latest Posts

Mobile RPG Report on RPG Gamers, Monetization Models, and Advertising

Mobile RPG Report on RPG Gamers, Monetization Models, and Advertising

Looking for an extensive  mobile RPG report? You’re in for a treat! In this RPG report, you’ll find out everything you ever wanted to know about mobile role-playing games and its players. We cover: Who are RPG gamers and what motivates them What leads to high churn rates The role of community in mobile role-playing games …

Mobile Strategy Games 2020 Report — Including Ads, Business & Monetization Tactics

Mobile Strategy Games 2020 Report — Including Ads, Business & Monetization Tactics

Wondering who are strategy gamers? You’re in for a treat. In this research, we explore who is playing mobile strategy games and what motivates strategy gamers. We also cover: The role of community in strategy games Features every successful strategy game needs to have Best monetization methods for strategy games The type of ads strategy …

How to Create Mintegral Ads for Apps and Games: A Step-by-Step Guide

How to Create Mintegral Ads for Apps and Games: A Step-by-Step Guide

Want to learn how to create Mintegral ads for apps and games? We got you covered. In this step-by-step guide, we teach you how to set up a Mintegral ad campaign to acquire more users. Considering Mintegral is currently one of the top ad networks for apps & games, it will boost the effectiveness of …

Stop Making These Facebook Ad Mistakes When Marketing Mobile Games

Stop Making These Facebook Ad Mistakes When Marketing Mobile Games

Creating Facebook Ads can seem like a simple task, but there are many mistakes you can make while you’re creating ads. We’ve listed 5 most common Facebook Ads mistakes, and avoiding them will make sure your ads have better reach and performance on the biggest social media network.

App Store Optimization Tools – 14 Best ASO Tools for Mobile Apps

App Store Optimization Tools – 14 Best ASO Tools for Mobile Apps

App store optimization is essential for the success of your app or mobile game. To do it right, it’s smart to use ASO tools. ASO tools or app store optimization tools can help you improve the visibility of your app and boost downloads. But which one is right for you? If you need help with …

Top 13 Push Notification Providers for Boosting App Engagement

Top 13 Push Notification Providers for Boosting App Engagement

Looking for a list of top mobile push notification providers? You have come to the right place! As you might know, using push notifications is a very effective way of keeping app users engaged. It can improve key app metrics like user retention, DAU/MAU, LTV, churn rate, etc. But, in order to achieve that, you …

How to Integrate Facebook Ads Integration Into Your App

How to Integrate Facebook Ads Integration Into Your App

Nowadays, in-app ads are the most popular app monetization method there is. So we figured you ought to know how to integrate Facebook ads in your app.That’s why we’ve put together this simple how-to blog post. Just follow these simple steps and you’ll be getting that ad revenue in no time! Initial Steps for Facebook …

How to Set Up Facebook SDK in Android Studio and Xcode

How to Set Up Facebook SDK in Android Studio and Xcode

Looking for a guide on how to connect your app with Facebook? Well, your search ends here. In this post, we’ll tell you all you need to know about setting up Facebook SDK for Android and for iOS So pull up a chair and read about it below. What is Facebook SDK? Facebook SDK allows …

The Art of ASO: App Store Optimization for Mobile Games (iOS & Google Play)

The Art of ASO: App Store Optimization for Mobile Games (iOS & Google Play)

App store optimization for games is not very different from the usual ASO for other types of apps. It is, however, the most daunting one due to the sheer number of mobile games on the app stores. Experts predict that the global games market will generate around $152.1 billion in 2019. While we play games, the competition in the app stores is rising steadily. It falls to us marketers to penetrate the hard shell of the mobile gaming market and let us see how.

What Is User Retention Rate? Meaning, Formula, and Calculator

What Is User Retention Rate? Meaning, Formula, and Calculator

User retention is one of the most important metrics any game publisher should track even before the release of the game. This metric basically tells you how many users returned to your app in the given period.

The Ultimate Guide for Marketing Card Games in 2024

The Ultimate Guide for Marketing Card Games in 2024

Marketing card games may seem like a daunting task, especially when you don’t have a lot of mobile game marketing experience. But don’t stress – I’m here to help. In this guide, I explain everything you need to know about marketing card games to get more users. You’ll also find out how to create perfect ads …

Simulation Game Marketing: Secrets to Successful User Acquisition

Simulation Game Marketing: Secrets to Successful User Acquisition

If you’re finding it difficult to acquire more players for your simulation game, you’re not alone. This challenge is where simulation game marketing can make a real difference. In this article, we’ll explore the growing simulation games market, provide effective user acquisition tips, and highlight the latest trends in ad creatives. Stick around for valuable …

Read more