Latest Posts

If you’re into strategy games, I bet you played Lords Mobile: Kingdom Wars. Even if you didn’t, you at least heard of it. That’s because of their smart advertising strategy and superb user acquisition campaigns. With Lords Mobile, IGG has mastered the method for gaining worldwide attention and acquiring millions of users. It’s every developer’s …

Continue reading “Lords Mobile Advertising Dissection: How It Got To 380 Million Downloads”

What if you could have a game that stays on the top charts for years? Lords Mobile publishers sure know the feeling. And one of the game’s top-notch secrets is the way it’s monetized. We’re bringing you a detailed insight into Lords Mobile monetization strategies – all to discover how this game makes the big …

Continue reading “Lords Mobile Monetization Explained: How Did It Hit $2B in Revenue?”

With more than 200 million downloads, Coin Master by Moon Active is one of the top mobile games in the world. Many game developers are wondering, “What’s the secret behind its success? How can I emulate it?” In this article, I answer those questions by dissecting Coin Master advertising strategies and ASO techniques. If you …

Continue reading “Coin Master Advertising Dissection: How It Acquired 200 Million Users”

A pig surrounded by a bunch of coins, celebrities, and millions of players… Of course, I’m talking about Coin Master – one of the world’s top-grossing mobile games. Obviously, Coin Master monetization is the key to its success in revenue. In this analysis, you will learn all about how the game monetizes, what does it …

Continue reading “Coin Master $3B Monetization Strategy Explained!”

If you know anything about advertising mobile games, you know that creative is king. More specifically, I’m talking about videos – the format with the best conversion rates. In this article, we’re going to focus on how to create a high-performing video ad for ad networks. You’ll learn: What are the best ad networks for …

Continue reading “How to Create a Winning Mobile Game Video Ad for Ad Networks?”

GDPR, CCPA, IAB – do these acronyms sound familiar? Most mobile game publishers are well aware of them and take them very seriously. These complex data privacy regulations are based on the same thing – user consent. To simplify this process, most of them rely on consent management tools. To help you pick one for …

Continue reading “Top 14 Consent Management Tools for Mobile Apps and Games”

What is the most player-friendly ad format? A lot of players agree on this one – rewarded video ads. Game publishers and advertisers love them as well – they’re one of the biggest monetization trends.  This ad format works for many different genres and games. There are multiple reasons for that and we’re going to …

Continue reading “Rewarded Video Ads: Statistics & Best Practices for 2023”

The first and most important step in creating a video ad for mobile games is writing a script. If you have no experience in mobile game advertising and scripting, this might be very challenging. Many people have no idea how a script should look, what to include in it, or how to make it good. …

Continue reading “How to Write Scripts for Video Ads for Mobile Games?”

Looking for monetization tips for your mobile game? Whether you’re starting from scratch or are looking for ways to improve your existing game’s profit, we got you. Don’t let your game become one of those amazing games with poor monetization. To help you with this, we will go over everything you need to know about …

Continue reading “Monetization Tips for Maximizing Game Revenue”

Your ad campaigns were performing really well. You managed to get a ton of game installs at a really low cost. And then, all of a sudden, the numbers collapsed? If this is the case, your mobile game audience might be facing ad fatigue. And it happens to everyone. Luckily, there are ways to save …

Continue reading “Ad Fatigue in Mobile Game Ads: How to Prevent It in 2023?”

Automation is here and it will change mobile game user acquisition forever. Are you ready for it? Google already started that transition with UAC, but now Facebook is also turning to machine learning with the new Automated App Ads. AAA will change the way user acquisition is done. Those who adapt to these changes right …

Continue reading “How to Use Facebook’s Automated App Ads to Acquire Mobile Game Players?”

Have you paid a subscription fee lately? Or you are using someone else’s Netflix like me? Either way, you’ve probably noticed that subscriptions are all around us. And they have become one of the biggest monetization trends for mobile games. It works so well for a lot of apps and other services. Why wouldn’t it …

Continue reading “Subscription Monetization: A Big Mobile Gaming Trend”