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Wondering what are motivation-based creatives and why you need to use them in your mobile game marketing strategy? You’ve come to the right place. In this guide, I explain everything you need to know about motivation-led ads. You’ll learn what they are and how they can help your user acquisition strategy. I’ve also included a …

Continue reading “The Ultimate Guide to Motivation-Based Creatives For Mobile Games”

“Just take the same core. We’ll do something different in the meta layer.” Nowadays, this approach seems more common than ever.  Developers copy some kind of core gameplay that works, because, well, it works. Then, they add a bit of their own magic to the mix. In this article, I will explain how meta layers …

Continue reading “Meta Layer Monetization: Analyzing the Big Mobile Gaming Trend”

Wondering how to advertise a casino game? Start by figuring out how your competitors do it. Luckily, I’ve done the job for you – in our Cash Frenzy analysis, you’ll learn what it takes to grow a casino game. So, how is Cash Frenzy earning the big bucks and pulling in a substantial number of …

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Slots mobile games are traditionally big moneymakers.       What is it about them? Is it their sheer nature? Or is it the way they monetize? Perhaps it’s both?  To find this out, I analyzed Cash Frenzy monetization. Follow my player journey in Cash Frenzy, learn about its retention and monetization strategies, and more! Cash Frenzy: Market …

Continue reading “Cash Frenzy Monetization: Road to High Revenues”

Recently, the merge genre has experienced a spike in popularity. More merge games are being developed than ever before. One such game is EverMerge and it has quickly become one of the leaders in the genre. But the question is – how to advertise merge games? In our EverMerge analysis, I’m going to dissect this …

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Merge games are becoming the next big thing in the puzzle genre.      EverMerge is one of them, and it’s getting more popular by the day.  In this article, I will analyze the EverMerge monetization strategy. How does it monetize its players? Does it have what it takes to compete with the puzzle genre giants? Time to …

Continue reading “EverMerge Monetization Analysis: How Does It Make Money?”

“The effects will be apocalyptic. All game publishers and advertisers should be afraid.“ These are just some predictions that surround the discussion on recent IDFA changes.  Are they true?  Well, it depends on who you ask.  Let’s go over everything you need to know about IDFA from how it works, and how it affects mobile …

Continue reading “IDFA Changes and Mobile Gaming: A Survival Guide”

Remember interstitial ads from the early days of free-to-play mobile games? Back then, they were static, super frequent, and really annoying. Luckily, those days are long gone.  Today, both game developers and ad formats got a bit more sophisticated.   In this article, you will learn everything you need to know about interstitial ads and how …

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There are so many ways to monetize a game. Some game monetization features that work for other games won’t work for you. And that’s okay. You just have to find the ones that will.  To make this happen, you should do your research. This includes keeping an eye on mobile game monetization trends, top-grossing games, …

Continue reading “Most Popular Mobile Game Monetization Features + Examples”

We always describe the mobile industry as ever-changing, fast-paced, unpredictable, etc. These adjectives are especially accurate for the pandemic years behind us. The pandemic has greatly influenced mobile marketing, and its consequences will remain. When it comes to mobile marketing trends, we are not only talking about human tech advancements anymore. We must also consider how …

Continue reading “Mobile Marketing Trends for 2023 (Including Statements from Industry Leaders)”

Did you know that more than half of mobile gamers are women? CrowdStar is a game studio that took notice of that very early on and created a great game for the female audience that’s popular with both genders – Design Home. In our Design Home analysis, I answer the question of how this interior …

Continue reading “Design Home Analysis: How It Targets Millennial Women?”

When I was a kid, I liked decorating my dollhouse. A little bit later, I was doing the same in The Sims.  Today, I like decorating in the Design Home game. And apparently, I’m not the only one.  Design Home is a very successful game with an interesting monetization strategy.  In this article, you’ll learn …

Continue reading “Design Home Monetization: Why Do People Spend On Virtual Homes?”