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Are you one of many who have seen the Harry Potter movies for the 5th time? If you haven’t I bet you know someone who has. Today, we are here to talk about a Harry Potter game. More precisely, we’re going to dissect Harry Potter: Hogwarts Mystery monetization. You will find out about the game …

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More than 143 million downloads. 60+ million monthly active users. More than $3.3 billion in revenue. Sounds impressive? I’m talking about Genshin Impact, a mobile game that has taken the world by storm. In this article, I’m dissecting Genshin Impact ASO and user acquisition strategies to find out the secret behind its rapid success. I have also included …

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Gambling. Questionable. Pay-to-play. These are just some of the terms that surround the discussion on Genshin Impact monetization. The game became an instant success, but its money-making process got a lot of criticism. For this reason, I’ve analyzed how the game works, the monetization trends it follows, and how players really feel about it. How Successful Is …

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Most people know the Finish developer Supercell by their worldwide famous mobile games Clash of Clans, Brawl Stars, and Clash Royale. Besides action and strategy mobile games, Supercell has published a casual game back in 2012 – Hay Day. In this article, we’re going to dissect this mobile game and its organic and paid user …

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Remember when farming games were a big deal a couple of years ago? Well, one of them remained quite successful to this day – Hay Day. One of the things that makes this game profitable in the sea of other similar games is its well-thought-out monetization. Developers behind Hay Day monetization set a great example …

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If you’re into strategy games, I bet you played Lords Mobile: Kingdom Wars. Even if you didn’t, you at least heard of it. That’s because of their smart advertising strategy and superb user acquisition campaigns. With Lords Mobile, IGG has mastered the method for gaining worldwide attention and acquiring millions of users. It’s every developer’s …

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What if you could have a game that stays on the top charts for years? Lords Mobile publishers sure know the feeling. And one of the game’s top-notch secrets is the way it’s monetized. We’re bringing you a detailed insight into Lords Mobile monetization strategies – all to discover how this game makes the big …

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With more than 200 million downloads, Coin Master by Moon Active is one of the top mobile games in the world. Many game developers are wondering, “What’s the secret behind its success? How can I emulate it?” In this article, I answer those questions by dissecting Coin Master advertising strategies and ASO techniques. If you …

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A pig surrounded by a bunch of coins, celebrities, and millions of players… Of course, I’m talking about Coin Master – one of the world’s top-grossing mobile games. Obviously, Coin Master monetization is the key to its success in revenue. In this analysis, you will learn all about how the game monetizes, what does it …

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If you know anything about advertising mobile games, you know that creative is king. More specifically, I’m talking about videos – the format with the best conversion rates. In this article, we’re going to focus on how to create a high-performing video ad for ad networks. You’ll learn: What are the best ad networks for …

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GDPR, CCPA, IAB – do these acronyms sound familiar? Most mobile game publishers are well aware of them and take them very seriously. These complex data privacy regulations are based on the same thing – user consent. To simplify this process, most of them rely on consent management tools. To help you pick one for …

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What is the most player-friendly ad format? A lot of players agree on this one – rewarded video ads. Game publishers and advertisers love them as well – they’re one of the biggest monetization trends.  This ad format works for many different genres and games. There are multiple reasons for that and we’re going to …

Continue reading “Rewarded Video Ads: Statistics & Best Practices for 2023”