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Harry Potter: Hogwarts Mystery – Game Design Dissection

Harry Potter: Hogwarts Mystery – Game Design Dissection

Does Wingardium Leviosa ring a bell? If it does, you are the target audience for Jam City’s Harry Potter mobile game. In this article, I dissect Harry Potter: Hogwarts Mystery user acquisition, monetization, and ASO strategies to uncover the magic behind this successful game. But first, here’s some basic info you should know about Harry …

Genshin Impact Advertising Strategy Explained

Genshin Impact Advertising Strategy Explained

More than 143 million downloads. 60+ million monthly active users. More than $4 billion in revenue. Sounds impressive? I’m talking about Genshin Impact, a mobile game that has taken the world by storm. In this article, I’m dissecting Genshin Impact advertising strategies, ASO, and user acquisition strategies to find out the secret behind its rapid success. I …

Hay Day Dissection: How It Got to $1.2 Billion in Revenue?

Hay Day Dissection: How It Got to $1.2 Billion in Revenue?

Remember when farming games were a big deal a couple of years ago? Well, one of them remained quite successful to this day – Hay Day. One of the things that makes this game profitable in the sea of other similar games is its well-thought-out user acquisition and monetization strategies. The team behind Hay Day …

Lords Mobile  Analysis: How Did It Surpass $2 Billion in Revenue?

Lords Mobile Analysis: How Did It Surpass $2 Billion in Revenue?

What if you could have a game that stays in the top charts for years? Lords Mobile publishers sure know the feeling. We’re bringing you a detailed insight into Lords Mobile user acquisition and monetization strategies – all to discover how this game makes the big bucks. How Successful Is Lords Mobile? To get you …

Coin Master Advertising Dissection: How It Acquired 200 Million Users

Coin Master Advertising Dissection: How It Acquired 200 Million Users

With more than 200 million downloads, Coin Master by Moon Active is one of the top mobile games in the world. Many game developers are wondering, “What’s the secret behind its success? How can I emulate it?” In this article, I answer those questions by dissecting Coin Master advertising strategies and ASO techniques. If you …

Coin Master $3B Monetization Strategy Explained!

Coin Master $3B Monetization Strategy Explained!

A pig surrounded by a bunch of coins, celebrities, and millions of players… Of course, I’m talking about Coin Master – one of the world’s top-grossing mobile games. Obviously, Coin Master monetization is the key to its success in revenue. In this analysis, you will learn all about how the game monetizes, what does it …

Top 14 Consent Management Tools for Mobile Apps and Games

Top 14 Consent Management Tools for Mobile Apps and Games

GDPR, CCPA, IAB – do these acronyms sound familiar? Most mobile game publishers are well aware of them and take them very seriously. These complex data privacy regulations are based on the same thing – user consent. To simplify this process, most of them rely on consent management tools. To help you pick one for …

Rewarded Video Ads: Statistics & Best Practices

Rewarded Video Ads: Statistics & Best Practices

What is the most player-friendly ad format? A lot of players agree on this one – rewarded video ads. Game publishers and advertisers love them as well – they’re one of the biggest monetization trends.  This ad format works for many different genres and games. There are multiple reasons for that and we’re going to …

Monetization Tips for Maximizing Game Revenue

Monetization Tips for Maximizing Game Revenue

Looking for monetization tips for your mobile game? Whether you’re starting from scratch or are looking for ways to improve your existing game’s profit, we got you. Don’t let your game become one of those amazing games with poor monetization. To help you with this, we will go over everything you need to know about …

Ad Fatigue in Mobile Game Ads and How to Prevent It

Ad Fatigue in Mobile Game Ads and How to Prevent It

Your ad campaigns were performing really well. You managed to get a ton of game installs at a really low cost. And then, all of a sudden, the numbers collapsed? If this is the case, your mobile game audience might be facing ad fatigue. And it happens to everyone. Luckily, there are ways to save …

How to Use Facebook’s Automated App Ads to Acquire Mobile Game Players?

How to Use Facebook’s Automated App Ads to Acquire Mobile Game Players?

Automation is here and it will change mobile game user acquisition forever. Are you ready for it? Google already started that transition with UAC, but now Facebook is also turning to machine learning with the new Automated App Ads. AAA will change the way user acquisition is done. Those who adapt to these changes right …

Subscription Monetization: A Big Mobile Gaming Trend

Subscription Monetization: A Big Mobile Gaming Trend

Have you paid a subscription fee lately? Or you are using someone else’s Netflix like me? Either way, you’ve probably noticed that subscriptions are all around us. And they have become one of the biggest monetization trends for mobile games. It works so well for a lot of apps and other services. Why wouldn’t it …

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