Recently, the merge genre has experienced a spike in popularity. More merge games are being developed than ever before. One such game is EverMerge and it has quickly become one of the leaders in the genre. But the question is – how to advertise merge games? In our EverMerge analysis, I’m going to dissect this …

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Merge games are becoming the next big thing in the puzzle genre.      EverMerge is one of them, and it’s getting more popular by the day.  In this article, I will analyze the EverMerge monetization strategy. How does it monetize its players? Does it have what it takes to compete with the puzzle genre giants? Time to …

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“The effects will be apocalyptic. All game publishers and advertisers should be afraid.“ These are just some predictions that surround the discussion on recent IDFA changes.  Are they true?  Well, it depends on who you ask.  Let’s go over everything you need to know about IDFA from how it works, and how it affects mobile …

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Remember interstitial ads from the early days of free-to-play mobile games? Back then, they were static, super frequent, and really annoying. Luckily, those days are long gone.  Today, both game developers and ad formats got a bit more sophisticated.   In this article, you will learn everything you need to know about interstitial ads and how …

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There are so many ways to monetize a game. Some game monetization features that work for other games won’t work for you. And that’s okay. You just have to find the ones that will.  To make this happen, you should do your research. This includes keeping an eye on mobile game monetization trends, top-grossing games, …

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We always describe the mobile industry as ever-changing, fast-paced, unpredictable, etc. These adjectives are especially accurate for the pandemic years behind us. The pandemic has greatly influenced mobile marketing, and its consequences will remain. When it comes to mobile marketing trends, we are not only talking about human tech advancements anymore. We must also consider how …

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Did you know that more than half of mobile gamers are women? CrowdStar is a game studio that took notice of that very early on and created a great game for the female audience that’s popular with both genders – Design Home. In our Design Home analysis, I answer the question of how this interior …

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When I was a kid, I liked decorating my dollhouse. A little bit later, I was doing the same in The Sims.  Today, I like decorating in the Design Home game. And apparently, I’m not the only one.  Design Home is a very successful game with an interesting monetization strategy.  In this article, you’ll learn …

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In our Slotomania analysis, I dissect the overwhelming success of this popular casino game and what Playtika had to do to cash in. Here are some of the things I cover: Slotomania’s KPIs Advertising techniques Creative strategies App store optimization Tips & tricks Let’s dive right in! About Slotomania Slotomania by Playtika is one of …

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Before writing this article I believed fictional money casinos could never compete with their real money counterparts in terms of revenue.  And boy, was I wrong.  One particular game changed my mind – Slotomania. This game has been successfully monetizing its free slot machines for years.  We’re here to analyze the Slotomania monetization strategy and …

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In our League of Legends: Wild Rift analysis, I cover the wild success of the mobile version of the popular PC game. Here’s what the analysis includes: League of Legends: Wild Rift game KPIs User acquisition strategy Top-performing creatives App Stores analysis Organic user acquisition Tips and lessons from the game Let’s get started! About …

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