The mobile gaming market is very saturated. That makes it hard for publishers to stand out. The solution? Motivation-based creatives. This approach can significantly improve the results of your user acquisition campaigns. To help you get started, I’ve analyzed examples of motivation-led creatives from top-performing games. But first, let me explain what motivation-based advertising is …

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Your discounts are really generous. You’ve worked really hard on your in-app purchase strategy.   But somehow, it just doesn’t seem to work?  Perhaps it’s time to rethink your game’s monetization messaging. In this article, we bring you all the tips you need to deliver messages that convert.  Let’s get started.  Why Is Monetization Messaging Such …

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Game developers often wonder, “Should I rely on in-app purchases or in-app ads? Maybe I should try subscriptions?” The answer to these questions can be a simple YES. I’m talking about hybrid monetization. We bring you everything you need to know about this game monetization trend.  Learn how it works, how top games use it, …

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Offerwalls are not the most popular ad format out there. Some even call them infamous and outdated.  Yet, there are plenty of reasons to use them.  Offerwalls can be a significant revenue stream. They work best with certain game genres and economies. Which ones? How can you get the most out of them? We’ve got …

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Wondering what are motivation-based creatives and why you need to use them in your mobile game marketing strategy? You’ve come to the right place. In this guide, I explain everything you need to know about motivation-led ads. You’ll learn what they are and how they can help your user acquisition strategy. I’ve also included a …

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“Just take the same core. We’ll do something different in the meta layer.” Nowadays, this approach seems more common than ever.  Developers copy some kind of core gameplay that works, because, well, it works. Then, they add a bit of their own magic to the mix. In this article, I will explain how meta layers …

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Slots mobile games are traditionally big moneymakers.       What is it about them? Is it their sheer nature? Or is it the way they monetize? Perhaps it’s both?  To find this out, I analyzed Cash Frenzy monetization. Follow my player journey in Cash Frenzy, learn about its retention and monetization strategies, and more! Cash Frenzy: Market …

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Recently, the merge genre has experienced a spike in popularity. More merge games are being developed than ever before. One such game is EverMerge and it has quickly become one of the leaders in the genre. But the question is – how to advertise merge games? In our EverMerge analysis, I’m going to dissect this …

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“The effects will be apocalyptic. All game publishers and advertisers should be afraid.“ These are just some predictions that surround the discussion on recent IDFA changes.  Are they true?  Well, it depends on who you ask.  Let’s go over everything you need to know about IDFA from how it works, and how it affects mobile …

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Remember interstitial ads from the early days of free-to-play mobile games? Back then, they were static, super frequent, and really annoying. Luckily, those days are long gone.  Today, both game developers and ad formats got a bit more sophisticated.   In this article, you will learn everything you need to know about interstitial ads and how …

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There are so many ways to monetize a game. Some game monetization features that work for other games won’t work for you. And that’s okay. You just have to find the ones that will.  To make this happen, you should do your research. This includes keeping an eye on mobile game monetization trends, top-grossing games, …

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