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When you want to recreate a popular gaming brand on mobile, the expectations are HUGE. Call of Duty: Mobile delivered on the expectations, and then some.  Let me guide you through how the game works, what’s so good about it, and how it monetizes. I will analyze Call of Duty Mobile monetization in detail.  Let’s …

Continue reading “$1.1 Billion and Counting: Call of Duty Mobile Monetization Analysis”

Wondering how AFK Arena got so successful in just two years? You’ve come to the right place. In our AFK Arena analysis, I go deep into this game’s user acquisition strategy, including a dissection of its user acquisition strategy and top-performing creatives. Furthermore, I analyze AFK Arena’s app store optimization and how it influences organic user …

Continue reading “AFK Arena Analysis: The Road to More Than 1 Million Daily Active Users”

The world of mobile gaming is full of copycats. AFK Arena is definitely not one of them. This successful game is all about innovation – from gameplay to monetization.  You’re in for a deep analysis of AFK Arena monetization strategy that drives its success.  Let’s start.  How Successful Is AFK Arena?   AFK Arena was launched …

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In our Homescapes analysis, we tackle a burning question in the mobile game industry. Are misleading ads an effective way to advertise a mobile game? To answer that, I go deep into Homescapes’ user acquisition strategy and dissect its notorious ads. But first, we need to understand what this game is about, who is playing it, …

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Match-3 games can be more than just candies and saga maps. Playrix’s Gardenscapes and Homescapes were the first games on the market to prove this. Playrix brought innovation to both gameplay and monetization. In this article, we are going to dissect Homescapes monetization strategy. But first, let’s run through a few facts about the game.  …

Continue reading “Homescapes Monetization: A Strategy Worth $1.49 Billion”

Wondering how to get more users for a strategy game? You can learn a thing or two from a top-grossing strategy game Rise of Kingdoms by Lilith Games. More than 60 million users and $1.1 billion in revenue mean they’re doing something right. Here’s what I cover in our Rise of Kingdoms analysis: Important KPIs …

Continue reading “Rise of Kingdoms Analysis: How It Got to 100M+ Downloads”

Rome wasn’t built in a day, wise people say. Great things take some time to shine. Rise of Kingdoms’ success story is a great example of this. When it was released back in 2018, the numbers were good. In the years after that, they were even better. In 2022, the game reached its peak.  One …

Continue reading “Rise of Kingdoms Monetization Strategy: How It Became a $1.15B Game”

Getting a game to the top charts in just 4 days of publishing? Sounds impossible, right? Not for Project Makeover, a game that accomplished exactly that. This casual game quickly became a huge success and continued growing. To figure out the secret behind its rapid success, I’m going to analyze different KPIs, game statistics, and …

Continue reading “Project Makeover: Strategy Behind Its Rapid Success”

Hey, a new match-3 game will appear and conquer the top-grossing charts! If someone had told me this a few months ago, I wouldn’t have believed them. Project Makeover is a game that did exactly this. In this article, I cover everything you need to know about Project Makeover monetization. Let me guide you through …

Continue reading “Project Makeover Monetization: Bringing Match-3 Back to Life”

Archero is a popular mobile game praised for its innovative gameplay. While it’s not as popular as when it was released, it’s still among mobile games that generate a lot of revenue. That’s largely due to Archero advertising and ASO strategies. In this article, I’m going to dissect them. First, we’ll go over some interesting …

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The world wants to eliminate you. You can rely only on yourself. I’m not being dramatic, I’m just talking about a very successful game – Archero. Just a few months after its release, this game hit the top-grossing charts across several countries and continents. The key to success? Archero monetization strategy. I’ve analyzed everything you …

Continue reading “Archero Monetization Strategy: The Key to Instant Global Success”

Does Wingardium Leviosa ring a bell? If it does, you are the target audience for Jam City’s Harry Potter mobile game. In this article, I dissect Hogwarts Mystery user acquisition and ASO strategies to uncover the magic behind this successful game. But first, here’s some basic info you should know about Harry Potter: Hogwarts Mystery. …

Continue reading “Harry Potter: Hogwarts Mystery Advertising Strategy That Will Leave You Spellbound”