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Looking for a Merge Mansion advertising analysis? We’ve got you covered! To uncover how this merge game got so successful, I’ve examined its user acquisition strategy, including ad examples and tips. But first, let’s learn what Merge Mansion is all about. About Merge Mansion Merge Mansion by Helsinki-based Metacore Games is a popular puzzle game …

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I’m sure you’ve heard merge games are hot right now. The number of developed merge games is constantly growing, and so are their revenues. One of these games is Merge Mansion. In this article, I’m analyzing Merge Mansion monetization. I will guide you through all the strategies this game uses to monetize its players. Let’s …

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Do you want to acquire more users for a mobile game by improving the effectiveness of your ad campaigns? Are you looking for a systematic and structured way to do so? You’re in for a treat. Facebook Gaming’s Creative Prototyping is just what you’re looking for. It will teach you how to test ad creatives …

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French publisher Voodoo announces hyper-casual development competition. The competition will start on October 10th, 2021, and finish on December 10th. Recently, Voodoo has been in the news since they acquired an Israeli studio, Beach Bum.  During the competition, Voodoo will provide assistance to all participants in a launch of a hyper-casual game. The competition will …

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Rewarded video ads are the most popular ad format in mobile games. There are many reasons for that.  They are unobtrusive, optional, and a lot of players actually like them. It’s no wonder they are the top ad format for in-app advertising. Nowadays, rewarded video ads appear in all sorts of different genres, games, and …

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Are merge games becoming the new match-3? What’s the secret behind the recent popularity of this puzzle subgenre? How to advertise merge games? In this article, I answer all these questions and more! But first, let’s cover the basics. What Are Merge Games? Merge games are a subgenre of puzzle games, which was the top …

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Merge games are growing at a fast pace. They are also making a lot of money.    Obviously, these games are doing something right in terms of monetization.  For this reason, in this article, I’m analyzing best practices for merge games monetization.  Let’s see how these games merge dollar by dollar – into millions.    Data source: …

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Diamonds, gems, rubies, coins…Whatever they are, players constantly crave them, and game developers want to sell as many of them as possible. In this article, I analyze mobile game currencies.  Currencies are the pillar of in-app purchases and provide the basis for your overall monetization strategy. Furthermore, they drive mobile game revenues, affect user experiences, and …

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Addicting Games acquires Diep.io, a 2D tank arena game. The amount of money spent on this deal is yet unknown. This is the second time Addicting Games has appeared in the latest acquisition news, the first being Addicting Games acquired by Enthusiast Gaming. Welcoming Diep.io into Addicting Games Family Diep.io is a free-to-play 2D tank …

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The NFT market is once again a hot topic in the headlines. This time, Sky Mavis’ NFT game has generated a good profit for the company – more than $2 billion. Axie Infinity, a strategy mobile game, has reached first place among collectibles, according to DappRadar. Axie Infinity – An Example of NFT Trading Success …

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Wondering what the current state of mobile game advertising is? You’ve come to the right place. In this report, we uncover the latest ad network trends, game genre trends, as well as creative trends in the mobile gaming industry. All data in this article comes from SensorTower’s The State of Mobile Game Advertising report. It’s …

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Push notifications can be an amazing tool for user retention and engagement. But sometimes, they are just utterly annoying.  There is a fine line between the two.  Best practices suggest that push notifications should be relevant, timely, and valuable.  The problem? This is much easier said than done. Even some of the world’s top-grossing games …

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