Analysis of Casual Game Ad Creatives from Top-Grossing Games
Are you looking for examples of casual game ad creatives? You’ve come to the right place. In this article, I’m analyzing top-performing casual game advertisements from top-grossing games in the genre – Coin Master, Project Makeover, and Family Island. I will break down the creative concept, target audience, player motivations, CTAs, and ad copy for …
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Social Casino Games Generated Almost $1B in Revenue during Pandemic
Social casino games generated almost $1B in revenue during the pandemic. According to Liftoff and GameRefinery’s report for 2021, mobile gamers are spending more money than ever on social casino apps. Likely, they stated, because of the COVID-19 pandemic. According to the report, mobile gamers spent around $990 million on social casino apps during the …
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GAMEE Launches Blockchain Mobile Gaming Platform Arc8
GAMEE launches blockchain mobile gaming platform Arc8. The company is backed by Animoca Brands, which recently raised $65 million. For years, GAMEE has operated a real-money mobile gaming platform that is funded by ads. However, now they’ve decided to venture into the world of blockchain. Their blockchain project, Arc8, has launched on Apple’s App Store …
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Mobile Game Monetization Models and Strategies for 2024
Many game developers are wondering: how do you monetize a mobile game, and which mobile game monetization model should you choose? We answer all of that and more in our complete guide to game monetization. By reading this extensive guide, you’ll learn how to successfully monetize mobile games, come up with mobile game monetization strategies, …
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Top 22 Mobile Game Podcasts You Need to Listen To
Do you listen to mobile game podcasts? Are you looking for the best ones? We’ve got you covered! In this article, I list as many as 22 awesome mobile game podcasts that range from game development and user acquisition to game reviews. Why listen to gaming podcasts? Hear about the latest industry news and trends …
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In-App Bidding: Get the Most Out of Your App Monetization Strategy
How exactly does in-app bidding work? Why has it become such a big deal? Is it better than the “old methods” of ad monetization? I have the answers to all these questions and more. In this guide, I will take a deep dive into this method of programmatic advertising. I’ll go over everything you need …
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Merge Mansion: Monetization Strategy Behind Its Rapid Success
I’m sure you’ve heard merge games are hot right now. The number of developed merge games is constantly growing, and so are their revenues. One of these games is Merge Mansion. In this article, I’m analyzing Merge Mansion monetization. I will guide you through all the strategies this game uses to monetize its players. Let’s …
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How to Test Ad Creatives for Mobile Games?
Do you want to acquire more users for a mobile game by improving the effectiveness of your ad campaigns? Are you looking for a systematic and structured way to do so? You’re in for a treat. Facebook Gaming’s Creative Prototyping is just what you’re looking for. It will teach you how to test ad creatives …
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Voodoo Announces Hyper-Casual Development Competition, No Limit on Prize Value
French publisher Voodoo announces hyper-casual development competition. The competition will start on October 10th, 2021, and finish on December 10th. Recently, Voodoo has been in the news since they acquired an Israeli studio, Beach Bum. During the competition, Voodoo will provide assistance to all participants in a launch of a hyper-casual game. The competition will …
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16 Rewarded Video Ad Placements in Top-Notch Mobile Games
Rewarded video ads are the most popular ad format in mobile games. There are many reasons for that. They are unobtrusive, optional, and a lot of players actually like them. It’s no wonder they are the top ad format for in-app advertising. Nowadays, rewarded video ads appear in all sorts of different genres, games, and …
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How to Advertise Merge Games to Increase Downloads?
Are merge games becoming the new match-3? What’s the secret behind the recent popularity of this puzzle subgenre? How to advertise merge games? In this article, I answer all these questions and more! But first, let’s cover the basics. What Are Merge Games? Merge games are a subgenre of puzzle games, which was the top …
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Merge Games Monetization: Top Strategies & Examples
Merge games are growing at a fast pace. They are also making a lot of money. Obviously, these games are doing something right in terms of monetization. For this reason, in this article, I’m analyzing best practices for merge games monetization. Let’s see how these games merge dollar by dollar – into millions. Data source: …
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