Latest Posts

Building a game economy can be described as many things, but simple is not one of them. One of these not-so-simple things is creating a balanced mobile game economy. You don’t need to have a degree in Economics to achieve this. However, if you want to create a successful monetization strategy, you need to have some …

Continue reading “How to Create a Balanced Mobile Game Economy”

Are you looking for examples of casual game ad creatives? You’ve come to the right place.  In this article, I’m analyzing top-performing casual game ad creatives from top-grossing games in the genre – Coin Master, Project Makeover, and Family Island.  I will break down the creative concept, target audience, player motivations, CTAs, and ad copy …

Continue reading “Analysis of Casual Game Ad Creatives from Top-Grossing Games”

Social casino games generated almost $1B in revenue during the pandemic. According to Liftoff and GameRefinery’s report for 2021, mobile gamers are spending more money than ever on social casino apps. Likely, they stated, because of the COVID-19 pandemic. According to the report, mobile gamers spent around $990 million on social casino apps during the …

Continue reading “Social Casino Games Generated Almost $1B in Revenue during Pandemic”

GAMEE launches blockchain mobile gaming platform Arc8. The company is backed by Animoca Brands, which recently raised $65 million.  For years, GAMEE has operated a real-money mobile gaming platform that is funded by ads. However, now they’ve decided to venture into the world of blockchain. Their blockchain project, Arc8, has launched on Apple’s App Store …

Continue reading “GAMEE Launches Blockchain Mobile Gaming Platform Arc8”

You’re confident that you have a million-dollar idea for a mobile game.  But do you know how to make a game profitable?  The answer is – with mobile game monetization.  Upon reading this beginners’ guide, you will be able to understand how you can successfuly monetize your mobile game and discover monetization trends.  Let’s begin!  …

Continue reading “Mobile Game Monetization: A Beginner’s Guide for 2023”

Do you listen to mobile game podcasts? Are you looking for the best ones? We’ve got you covered! In this article, I list as many as 22 awesome mobile game podcasts that range from game development and user acquisition to game reviews. Why listen to gaming podcasts? Hear about the latest industry news and trends …

Continue reading “Top 22 Mobile Game Podcasts You Need to Listen To”

How exactly does in-app bidding work? Why has it become such a big deal? Is it better than the “old methods” of ad monetization? I have the answers to all these questions and more.  In this guide, I will take a deep dive into this method of programmatic advertising. I’ll go over everything you need …

Continue reading “In-App Bidding: Get the Most Out of Your App Monetization Strategy”

Looking for a Merge Mansion advertising analysis? We’ve got you covered! To uncover how this merge game got so successful, I’ve examined its user acquisition strategy, including ad examples and tips. But first, let’s learn what Merge Mansion is all about. About Merge Mansion Merge Mansion by Helsinki-based Metacore Games is a popular puzzle game …

Continue reading “Merge Mansion Advertising Analysis: Ad Creatives & ASO”

I’m sure you’ve heard merge games are hot right now. The number of developed merge games is constantly growing, and so are their revenues. One of these games is Merge Mansion. In this article, I’m analyzing Merge Mansion monetization. I will guide you through all the strategies this game uses to monetize its players. Let’s …

Continue reading “Merge Mansion: Monetization Strategy Behind Its Rapid Success”

Do you want to acquire more users for a mobile game by improving the effectiveness of your ad campaigns? Are you looking for a systematic and structured way to do so? You’re in for a treat. Facebook Gaming’s Creative Prototyping is just what you’re looking for. It will teach you how to test ad creatives …

Continue reading “How to Test Ad Creatives for Mobile Games?”

French publisher Voodoo announces hyper-casual development competition. The competition will start on October 10th, 2021, and finish on December 10th. Recently, Voodoo has been in the news since they acquired an Israeli studio, Beach Bum.  During the competition, Voodoo will provide assistance to all participants in a launch of a hyper-casual game. The competition will …

Continue reading “Voodoo Announces Hyper-Casual Development Competition, No Limit on Prize Value”

Rewarded video ads are the most popular ad format in mobile games. There are many reasons for that.  They are unobtrusive, optional, and a lot of players actually like them. It’s no wonder they are the top ad format for in-app advertising. Nowadays, rewarded video ads appear in all sorts of different genres, games, and …

Continue reading “16 Rewarded Video Ad Placements in Top-Notch Mobile Games”