We people are quick to judge.  We tend to judge books by their covers and other people by their clothing. In the same spirit, we will judge a mobile game by the first-time user experience it delivers.  Because of that, FTUE has the power to make or break a game. Tips and examples from this …

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Wondering how to create a bulletproof user acquisition strategy for mobile games? Look no further – this article is for you. I explain the basics of both organic and paid mobile game user acquisition. Furthermore, I’ve included practical tips to help you get started on your journey towards more users. Ready? What Is Mobile Game …

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Blockchain gaming seems complicated to you? Looking for an article to explain it in a simple manner?  You’ve come to the right place.  In this article, we’re bringing you the basics of blockchain gaming. You’ll find out how it works, what it has to do with cryptocurrencies, and much more.  Since our focus is mobile …

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Let’s talk about something controversial – the gacha system in mobile games.  Some players love it, and some hate it. Some developers make it enjoyable, and some make it, well, predatory.  However, one thing is for sure – the gacha system can be a valuable monetization strategy for mobile games and can boost IAP monetization.  …

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(This is a guest post by Michael Moran, Head of Marketing at UserWise.)   Here’s what we know – the games marketplace has never been more crowded than it is right now. Every day, more than 3,000 new apps are added to the app store. In 2020, a record 80 billion mobile game apps were …

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Are you one of those people who think all match-3 games are just more of the same?  Switchcraft, a new title on the market, may change your mind.  In this article, I’m analyzing this game, with a special focus on Switchcraft monetization strategy. This includes the game’s monetization models, as well as the way the …

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There’s a new puzzle game on the block and it’s taking the market by storm. I’m talking about Switchcraft, Wooga’s innovative match-3 title. If you want to learn more about this game and what techniques are used to advertise it, you’ll love this Switchcraft advertising analysis. I explain why this game stands out, who’s playing …

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Fold and Niantic enter the metaverse with AR-based Bitcoin rewards game, taking a part in the blockchain world. The crypto in games, especially Bitcoin, has been very trendy lately since Viker also collaborated with Zebedee to bring Bitcoin to mobile gaming. This game, called Fold AR, is currently in the beta testing phase. The augmented …

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Are you looking for a place to build your mobile game community or discuss various mobile games topics like monetization, user acquisition, or app store optimization? Look no further because I found the best mobile game forums for you. Whether you want to discuss mobile games, ask other developers for help, or just chat with …

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Would your 50-year old neighbor understand your mobile game tutorial? How about that 15-year old walking down the street?  Today, mobile gamers are a more diverse group than ever before. For this reason, your mobile game tutorial needs to be universally understandable.  How can you achieve that?  Well, you can start by reading this article. …

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Zynga acquires 3 Turkish hyper-casual studios through Rollic, their subsidiary. Rollic has announced they had recently closed acquisitions of three mobile game studios: ByteTyper, Creasaur Entertainment, and ZeroSum. Furthermore, Zynga stated that all of these studios had previously worked with Rollic. Additionally, the studios will continue to develop original mobile games under the Rollic umbrella. …

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