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Match-3 Ad Creatives Analyzed: Creative Trends for Puzzle Games

Match-3 Ad Creatives Analyzed: Creative Trends for Puzzle Games

#advertising

#videoads

Not sure how to advertise a match-3 puzzle game? The first step is finding out what your competitors are doing. To help you out, I’ve analyzed match-3 ad creatives from three popular games – Penny & Flo: Finding Home, Farm Heroes Saga, and Gordon Ramsay: Chef Blast. I will break down its creative concept, intro, …

TikTok Enters Mobile Gaming World, Releases Game with Zynga

TikTok Enters Mobile Gaming World, Releases Game with Zynga

#TikTok

#Zynga

TikTok enters mobile gaming world by releasing a mobile game called Disco Loco 3D with Zynga. This game, according to Zynga, is a music and dance challenge game. Disco Loco 3D is currently in the soft launch stage in select markets exclusively for TikTok. However, Zynga didn’t disclose the full launch date yet. But the …

How Can You Profit from the Apple vs Epic Ruling

How Can You Profit from the Apple vs Epic Ruling

#apple

#epic

If you’ve been following the news in the past few months, you couldn’t have possibly missed the Apple vs Epic ruling. The real questions are – what does this mean for you, and how can you profit from the Apple vs Epic ruling? We’re here to answer your questions and tell you exactly what happened. …

How to Generate and Evaluate Mobile Game Ideas

How to Generate and Evaluate Mobile Game Ideas

#tipsandtricks

People frequently say there is nothing new under the sun. It feels like almost everything has already been done by someone.  The same goes for mobile games. For this reason, coming up with innovative mobile game ideas is challenging. Moreover, once you have an idea in mind, you need to evaluate it. If you don’t …

The Hottest Mobile Gaming Trends for 2022

The Hottest Mobile Gaming Trends for 2022

#marketresearch

#trends

Growing a thriving business and finding success in the ever-growing mobile game market is harder than ever before.  To help you out, I’ve summarized the most significant mobile gaming trends from the latest Unity report for 2022.  You’ll learn how to: Realize your creative vision  Stand out among thousands of other mobile games Provide users …

How to Create a Balanced Mobile Game Economy

How to Create a Balanced Mobile Game Economy

#monetization

#tipsandtricks

Building a game economy can be described as many things, but simple is not one of them.  One of these not-so-simple things is creating a balanced mobile game economy. You don’t need to have a degree in Economics to achieve this. However, if you want to create a successful monetization strategy, you need to have …

Analysis of Casual Game Ad Creatives from Top-Grossing Games

Analysis of Casual Game Ad Creatives from Top-Grossing Games

#adcreatives

#CasualGames

Are you looking for examples of casual game ad creatives? You’ve come to the right place.  In this article, I’m analyzing top-performing casual game ad creatives from top-grossing games in the genre – Coin Master, Project Makeover, and Family Island.  I will break down the creative concept, target audience, player motivations, CTAs, and ad copy …

Social Casino Games Generated Almost $1B in Revenue during Pandemic

Social Casino Games Generated Almost $1B in Revenue during Pandemic

#marketresearch

#report

Social casino games generated almost $1B in revenue during the pandemic. According to Liftoff and GameRefinery’s report for 2021, mobile gamers are spending more money than ever on social casino apps. Likely, they stated, because of the COVID-19 pandemic. According to the report, mobile gamers spent around $990 million on social casino apps during the …

GAMEE Launches Blockchain Mobile Gaming Platform Arc8

GAMEE Launches Blockchain Mobile Gaming Platform Arc8

#Blockchain

#trends

GAMEE launches blockchain mobile gaming platform Arc8. The company is backed by Animoca Brands, which recently raised $65 million.  For years, GAMEE has operated a real-money mobile gaming platform that is funded by ads. However, now they’ve decided to venture into the world of blockchain. Their blockchain project, Arc8, has launched on Apple’s App Store …

Mobile Game Monetization: A Beginner’s Guide

Mobile Game Monetization: A Beginner’s Guide

#monetization

You’re confident that you have a million-dollar idea for a mobile game.  But do you know how to make a game profitable?  The answer is – with mobile game monetization.  Upon reading this beginners’ guide, you will be able to understand how you can monetize your mobile game.  Let’s begin!  What Is Mobile Game Monetization?  …

Top 22 Mobile Game Podcasts You Need to Listen To

Top 22 Mobile Game Podcasts You Need to Listen To

#development

#list

Do you listen to mobile game podcasts? Are you looking for the best ones? We’ve got you covered! In this article, I list as many as 22 awesome mobile game podcasts that range from game development and user acquisition to game reviews. Why listen to gaming podcasts? Hear about the latest industry news and trends …

In-App Bidding: Get the Most Out of Your App Monetization Strategy

In-App Bidding: Get the Most Out of Your App Monetization Strategy

#monetization

How exactly does in-app bidding work? Why has it become such a big deal? Is it better than the “old methods” of ad monetization? I have the answers to all these questions and more.  In this guide, I will take a deep dive into this method of programmatic advertising. I’ll go over everything you need …

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