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If you’ve ever wondered what it takes to create a chart-topping mobile game that not only captivates casual gamers but also stands as a case study in effective monetization and user acquisition, look no further. My Perfect Hotel by SayGames, launched globally in August 2022, has reached more than 50 million downloads. What’s more, it’s …

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Straddling the line between the easy accessibility of casual games and the deep mechanics of hardcore titles, mid-core games have emerged as a dominant force in the mobile gaming market. They resonate with a vast player base and tend to be quite profitable, if executed right. For those reasons, many developers and investors are interested …

Continue reading “Mobile Mid-Core Games Market in 2023: Trends, CPIs, & ROAS”

2023 stands as a watershed moment for the mobile gaming industry. It’s a year of change and adaptation. The casual games market, in particular, has seen a whirlwind of changes. The pandemic-induced surge in mobile game spending faced a slowdown as inflation hit in 2022. Game developers, in response, shifted their sails. Instead of rapid …

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Out of all social features in mobile games, leaderboards are one of the most simple, yet the most effective ones. They are more than just a rank list; leaderboards in mobile games are a potent tool that can propel engagement, player retention, and even monetization. In this article, we’ll delve into the process of creating …

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Mobile games have transformed from simple pastime activities into a global phenomenon. Their addictive nature has not only reshaped the way we perceive entertainment but has also set new standards for user engagement in the digital realm. But what is it about these games that keeps players coming back for more? What are the elements …

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Live events are the engine driving engagement, retention, and revenue in the mobile gaming industry. They are more than just a live ops tool; they’re an essential strategy that offers dynamic experiences that not just attract users, but transform them into loyal players. The impact of live events is multifaceted – they excite, reward, and …

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Imagine opening your favorite mobile game. What’s the first thing that catches your eye? More often than not, it’s the vibrant array of characters, each with their own unique abilities and backstory. And that’s the crux of character collection in mobile games. Most commonly, character collection is incorporated as a meta-layer, i.e., it exists beyond …

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The world of hyper-casual games is a fascinating one. It’s characterized by simplicity, instant playability, and mass appeal. But beneath this apparent simplicity lies a wealth of strategic decisions, design principles, and user engagement techniques that can make the difference between a good game and a great one. In the coming paragraphs, we’ll delve into …

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In today’s competitive mobile gaming landscape, it’s not enough to simply entertain players—they need to be engaged, invested, and always striving for more. The magic ingredient to keep them hooked? Progression systems. These powerful mechanisms drive players forward and create a compelling journey of growth and achievement. In this article, we’ll delve into what progression …

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Looking to transform your mobile gaming ideas into hybrid-casual games that instantly attract players and skyrocket your revenue? You found your ultimate guide! This article is your treasure trove of insider tips and advice on creating hybrid-casual games. Success, after all, is all about mastering the right strategies. So why wait? Let’s set the stage …

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Did you know that almost a quarter of mobile game revenue in the United States was generated by IP-based mobile games? (SensorTower) That’s not surprising considering branded mobile games attract big spenders, i.e., those who spend more than $25 per month on mobile games. (Newzoo) Brand IPs also help game publishers reach their audience in …

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Whether you call them idle arcade or arcade idle games, one thing’s for sure – this genre is quickly transitioning from niche to trending. Due to its unique mix of genres and improved engagement metrics, this profit-generating genre is getting a lot of attention from both game publishers and investors. Find out why in our …

Continue reading “Arcade Idle: Analyzing the Trending Hybrid Casual Genre”