The confetti has settled, the launch hype is winding down, and your mobile game is now live on app stores. But as any seasoned developer knows, launching your game is just the tip of the iceberg. The real challenge starts when you have to ensure its long-term viability. You might be asking yourself, “What now? …

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Merge games are the unsung heroes of the mobile gaming industry. Quietly but consistently, they’re racking up impressive engagement metrics and revenue figures. While the spotlight often shines on addictive hyper-casual games or action-packed RPGs, there’s something inherently addictive about the simple action of merging similar items to create something new and better. If you’re …

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In the realm of mobile gaming, attracting players is just half the battle. The real challenge lies in keeping them engaged, coming back for more, and transforming them into loyal users. This is where understanding the science and psychology behind user retention becomes a game-changer. This article delves deep into the models, triggers, and strategies …

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In the ever-evolving landscape of mobile marketing, attribution models remain the compass for professionals who navigate through vast oceans of data. But as privacy norms shift, these models are no longer just about leveraging data. They are about understanding and adapting to a more complex ecosystem. The rapid and seismic shifts in the privacy landscape, …

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In today’s mobile-centric world, puzzle mobile games are raking in significant revenue. They capture widespread engagement and set new standards for creativity. So what sets these top puzzle games apart? If you’re a game developer or publisher looking to crack the code, buckle up. We’re diving deep into the mechanics, features, and strategies that have …

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In the mobile gaming industry, hyper-casual games have long reigned supreme. Characterized by their accessible pick-up-and-play nature, these games have thrived due to their straightforward mechanics and minimalistic design. However, in the ever-evolving world of gaming, change is the only constant. Enter the era of hybrid-casual games, which offer a refreshing blend of depth combined …

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Merge games have taken the gaming industry by storm, and if you’re a mobile game developer or publisher, you’ll want to know why. Beyond the simplistic drag-and-combine mechanics, merge games have lately grown more intricate, incorporating nuanced meta-layers and bridging with other game genres. The ripple effect? An industry-wide shift with merge mechanics seamlessly integrating …

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If you’re reading this, you’re likely a game developer, or another professional navigating the intricacies of the mobile industry. You’ve already seen the transformative shifts in this dynamic landscape, and today, I’m here to share insights into the next big trend – cosmetic monetization in mobile games. As we dive deeper, you’ll understand why this …

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If you’ve ever wondered what it takes to create a chart-topping mobile game that not only captivates casual gamers but also stands as a case study in effective monetization and user acquisition, look no further. My Perfect Hotel by SayGames, launched globally in August 2022, has reached more than 50 million downloads. What’s more, it’s …

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Straddling the line between the easy accessibility of casual games and the deep mechanics of hardcore titles, mid-core games have emerged as a dominant force in the mobile gaming market. They resonate with a vast player base and tend to be quite profitable, if executed right. For those reasons, many developers and investors are interested …

Continue reading “Mobile Mid-Core Games Market in 2023: Trends, CPIs, & ROAS”

2023 stands as a watershed moment for the mobile gaming industry. It’s a year of change and adaptation. The casual games market, in particular, has seen a whirlwind of changes. The pandemic-induced surge in mobile game spending faced a slowdown as inflation hit in 2022. Game developers, in response, shifted their sails. Instead of rapid …

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