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47 Essential Mobile Game KPIs to Measure the Success of Your Game

47 Essential Mobile Game KPIs to Measure the Success of Your Game

#gamemetrics

#statistics

How do you know if your mobile game is performing well? The short answer is—by tracking various mobile game KPIs.  You’re probably wondering, which key performance indicators should you track?  To make your life easier, I’ve put together an extensive list of all essential mobile game KPIs for all parts of the journey.  What Are …

Family Island Monetization Strategy Revealed

Family Island Monetization Strategy Revealed

#monetization

Raise a hand if you have ever imagined a life without technology on a deserted island.  I know I have.  Family Island is a game that delivers that experience to players. On the other hand, to the developers, it delivers something else – a steady revenue source.  This is possible thanks to the Family Island …

Analyzing Family Island Advertising Strategy & Ad Creatives

Analyzing Family Island Advertising Strategy & Ad Creatives

#adcreatives

#advertising

Wondering how Family Island has gotten to millions of users in just a few years? Keep on reading – I’ll answer this question by analyzing its user acquisition strategy. You will learn about the creative concepts used to advertise this game, influencer campaigns, ad copy, and target audience. I will also break down Family Island …

A/B Testing Ads in Mobile Marketing: A Step-by-Step Guide

A/B Testing Ads in Mobile Marketing: A Step-by-Step Guide

#adcampaigns

#adcreatives

When creating ads, there are usually a couple of ideas on the table.  In this situation, people tend to pick out their favorites. However, it often turns out that the audience does not feel the same way. And just like that – POOF – your advertising budget has gone down the drain.  In order to …

How to Deepen and Maintain Player Relationships: A Guide for Game Developers

How to Deepen and Maintain Player Relationships: A Guide for Game Developers

#privacy

#report

If you’re a game developer, building and nurturing player relationships should be high on your priority list.  Why? Recent privacy changes had a big impact on the mobile game industry. In order to find success in this new era, game businesses will need to adopt a people-first approach. Getting to know your players and building …

Top Mobile Games and Apps of 2021 by Downloads, Consumer Spend, and Time Spent

Top Mobile Games and Apps of 2021 by Downloads, Consumer Spend, and Time Spent

#marketresearch

#report

In this report, we’ll break down the top mobile games and apps of the past year by monthly active users, downloads, and consumer spend. This will give you an insight into the ever-changing mobile app market.  Without further ado, et’s find out which apps and games were the most successful in 2021! (Data Source: AppAnnie …

Playable Ads: The Best Ad Format for Targeting Mobile Gamers?

Playable Ads: The Best Ad Format for Targeting Mobile Gamers?

#adformats

#advertising

Looking for an ad format that will help you get more users for a mobile game? Let me introduce playable ads. Even though they have not been as utilized as video ads, playable ads are known to significantly boost conversions due to their interactive nature. Here’s why you need to make them a part of …

Pay-to-Earn Games: All You Need to Know

Pay-to-Earn Games: All You Need to Know

#Blockchain

#trends

Over the years, gamers have grown accustomed to free-to-play games. As a result, previously popular pay-to-play games have been left behind.  But, in the last couple of years, another pay-to model grew in popularity – pay-to-earn games.  This happened due to the rise of blockchain technology and its expansion to the gaming industry.   Here’s everything …

Play-to-Earn Games 101: How Do They Work?

Play-to-Earn Games 101: How Do They Work?

#Blockchain

#trends

Play-to-earn games have been the talk of the town for a while now.  Some say that crypto games will revolutionize modern gaming, while others are more skeptical.  You don’t really have an opinion yet? Feel like you don’t understand play-to-earn games to the fullest yet? You’ve come to the right place.  By reading this article, …

How to Make Money from Hyper-Casual Games in 2022

How to Make Money from Hyper-Casual Games in 2022

#hyper-casual

#monetization

Wondering how to make money from hyper-casual games? You’ve come to the right place.  By reading this article, you will learn about the main strategies hyper-casual game developers use to make the big bucks. Let’s start. Hyper-Casual Games: Key Characteristics  The sheer nature of hyper-casual games plays a huge role in the way they make …

The Secret Behind The Bizarrely Enticing Lily’s Garden Ads

The Secret Behind The Bizarrely Enticing Lily’s Garden Ads

#advertising

#videoads

Lily’s Garden ads have transformed the world of mobile game marketing. Some love it, some hate it, but nobody can look away. That has, in turn, resulted in millions of downloads for the mobile game Lily’s Garden. To learn more about its exceptional advertising strategy, read my analysis. But first, here’s some basic info about …

Lily’s Garden Monetization: Reaping the Fruits of a Great Strategy

Lily’s Garden Monetization: Reaping the Fruits of a Great Strategy

#monetization

On the surface, Lily’s Garden seems like just another copycat of the games from the Scapes series. How is it then possible that such a game is actually very successful? You’re about to find out.  In this article, I will analyze Lily’s Garden monetization strategy in detail. I will guide you through all the methods …

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