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Supercell soft launches Everdale in select regions around the world. Everdale is a co-op village-building simulation game. The company also announced three new games based on the Clash of Clans franchise.  According to the announcement on their website, Supercell developed Everdale under a different name. First called Valleys & Villages, the game was originally created …

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This week, I’ve talked with Claire Rozain, senior user acquisition manager from Gameloft. We dive deep into how the user acquisition manager role is evolving, as well as what are some of the biggest user acquisition challenges for mobile game publishers. Gameloft is a French publisher famous for games like Asphalt 9: Legends and best …

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PC and console gaming always had strong communities.  Mobile gaming, on the other hand – not so much. However, over the last few years, this is changing. Social features have become one of the main mobile game market trends.  In this article, I’m analyzing different social features in mobile games. Find out which ones are …

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Tencent’s mobile game revenue has risen by 13% in Q2 2021. The gaming industry giants reported a total revenue increase of 20% year-over-year to $21 billion. Mobile games made up 30% of overall revenues. Speaking about total profits, Tencent generated $5.4 billion, which is also a 13% increase. According to the report, the main revenue …

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Games startup Storms partners with Voodoo and launches a mobile games studio named Storms Studio. The new studio is Singapore-based and will work on developing social instant-play and hyper-casual games. According to the press release, partnering up with Voodoo will allow Storms to use the publisher’s expertise in acquisitions and scaling. This, in turn, will …

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Is mixing genres into a single game a good or a bad idea? How can you get the best out of both worlds?   To answer these questions, I analyzed hybrid mobile games.  Find out what hybrid games are, why they are a hot mobile game market trend, how they should work, and more.  Let’s dive …

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Rovio acquires Ruby Games as part of their growth strategy. According to Rovio’s press release, the acquisition of the hyper-casual game developer will happen in parts. The first payment will be $10 million for 20% of Ruby Games’ shares. After that, Rovio will buy the next 50% with the price depending on the studios’ performance. …

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It’s no secret that the mobile game market is flourishing around the globe.  However, you shouldn’t observe it as a whole.  Especially if you’re a mobile game developer looking to monetize your game. Some methods that work for monetizing a game in the U.S. will not work in, for example, China. For this reason, I …

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Not quite sure how to calculate the right ROAS goal for your user acquisition campaigns?  Don’t worry, we got you.  We bring you a seven-step guide to guide you through the process. You will learn which metrics you need to consider and how to calculate them. Let’s get started!  What Is ROAS and Why It’s …

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News broke on August 5th 2021 about Embracer Group acquiring CrazyLabs and seven other companies. Those are Ghost Ship Games, Easy Trigger, Force Field, DigixArt, Slipgate Ironworks, 3D Realms, and Grimfrost. This is quite surprising as CrazyLabs acquired the hyper-casual games developer Firescore Interactive just a day before this deal. CrazyLabs will continue to operate …

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Spanish startup UnusuAll raises $3.6 million in a funding round led by Free Fire publisher Garena. The startup, led by experienced gaming industry members, has yet to release any games. UnusuAll was formed in 2020 by former members of King’s Barcelona studio. The studio is led by CEO David Picon, former head of King’s studio. …

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Looking for in-person and hybrid mobile game conferences in Europe you can visit in 2022? You’ve come to the right place! I’ve put together a list of the best events for mobile game developers, marketers, and other gaming enthusiasts. Why is attending mobile game conferences so important? It allows you to get info on the …

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