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Boost IAP Monetization and Retention with These Features

Boost IAP Monetization and Retention with These Features

Looking to boost IAP monetization? You should consider implementing various game features that increase in-app purchase revenue, as well as boost retention. I’ve put together a list of the most important ones for both retention and monetization, so don’t miss out on this article! Game Features That Boost IAP Monetization Let’s kick this off with …

10 Top-Performing Playable Ads Examples for Games

10 Top-Performing Playable Ads Examples for Games

In my recent article on playable ads, I explain why this is one of the most effective ad formats for acquiring mobile gamers. However, the question is, what makes a great playable ad that boosts conversion? To find out, I did some research to find the top 10 playable ads examples for mobile games. Use …

Get Inspired by These Top Casual Games Ads

Get Inspired by These Top Casual Games Ads

Need inspiration for casual games video ad production? You’re in luck – I’ve made a list of top casual games ads that will help you see what’s trending and what makes a top-performing ad creative. The video ads on this list are top-performing ads from the casual game category, on Android, from all ad networks …

Top Mobile Attribution Platforms and How to Choose One

Top Mobile Attribution Platforms and How to Choose One

Looking for mobile attribution platforms that will help you optimize your mobile marketing campaigns? Look no further – I’ve compiled a list of the best mobile attribution tools, along with a guide on how to choose the best one for your business. But before we get into the list, I’ll cover some attribution basics. What …

Research: How Different Generations Engage with Games?

Research: How Different Generations Engage with Games?

Gaming is huge and it’s only getting more popular. It’s one of the favorite leisure activities for millions of people. However, gaming is not a popular pastime for younger generations only. We see more and more Gen X and Baby Boomers take up gaming, making the gamer audience even more diverse. Understanding the nuances between how different groups …

Hybrid-Casual Games: The Recipe for Long-Term Engagement

Hybrid-Casual Games: The Recipe for Long-Term Engagement

Everybody knows about casual and hyper-casual games. But have you heard of hybrid-casual games? This relatively new genre is taking the mobile game market by storm because of its unique fusion of different genres. Many claim hybrid-casual games have superior engagement and retention, which leads to more successful monetization. Learn all about it in our …

57 Mobile Game KPIs to Measure the Success of Your Game

57 Mobile Game KPIs to Measure the Success of Your Game

How do you know if your mobile game is performing well? The short answer is—by tracking various mobile game KPIs.  You’re probably wondering, which key performance indicators should you track?  To make your life easier, I’ve put together an extensive list of all essential mobile game KPIs and metrics for all parts of the journey.  …

Family Island Monetization Strategy Revealed

Family Island Monetization Strategy Revealed

Raise a hand if you have ever imagined a life without technology on a deserted island.  I know I have.  Family Island is a game that delivers that experience to players. On the other hand, to the developers, it delivers something else – a steady revenue source.  This is possible thanks to the Family Island …

A/B Testing Ads in Mobile Marketing: A Step-by-Step Guide

A/B Testing Ads in Mobile Marketing: A Step-by-Step Guide

When creating ads, there are usually a couple of ideas on the table.  In this situation, people tend to pick out their favorites. However, it often turns out that the audience does not feel the same way. And just like that – POOF – your advertising budget has gone down the drain.  In order to …

How to Deepen and Maintain Player Relationships: A Guide for Game Developers

How to Deepen and Maintain Player Relationships: A Guide for Game Developers

If you’re a game developer, building and nurturing player relationships should be high on your priority list.  Why? Recent privacy changes had a big impact on the mobile game industry. In order to find success in this new era, game businesses will need to adopt a people-first approach. Getting to know your players and building …

Top Mobile Games in 2023 by Downloads and Spend

Top Mobile Games in 2023 by Downloads and Spend

Mobile games are getting more and more popular. In 2022, users downloaded mobile games almost 90 billion times. But what are the top mobile games in 2023 so far? Let’s find out! Data source: AppMagic, a leading mobile intelligence provider. Get 3 days of free access to all AppMagic’s features, as well as 10% off, …

Playable Ads: The Best Ad Format for Targeting Mobile Gamers?

Playable Ads: The Best Ad Format for Targeting Mobile Gamers?

Looking for an ad format that will help you get more users for a mobile game? Let me introduce playable ads. Even though they have not been as utilized as video ads, playable ads are known to significantly boost conversions due to their interactive nature. Here’s why you need to make them a part of …

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