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Discover how to calculate and optimize Cost Per Acquisition (CPA) to improve your marketing ROI and lower customer acquisition costs.

Learn about advertising metrics you must track! We cover everything from impressions and engagement to conversion and attribution metrics.

Find out why click-through rate (CTR) is an essential advertising metric, how to calculate it, and what is considered good CTR.

Learn what an ad network does, its role in the ad-buying process, and how it benefits advertisers and publishers.

Learn about mobile app engagement metrics and how to properly measure them. We also included strategies for boosting it.

Discover the power of CTV advertising! Learn how connected TV ads offer precise targeting, high engagement, and measurable results.

Learn the definition of an ad exchange and how it can save you time and money when buying or selling digital ad space.

Master mobile app development with our comprehensive guide! Learn key strategies, tools, and best practices for creating successful apps.

Uncover the secrets of subliminal advertising. Learn about its techniques, effectiveness, and ethical considerations.

Stay ahead and explore the top marketing conferences of the year, featuring keynotes from industry leaders and networking opportunities.