Sky Mavis’ NFT Game Generates $2 Billion in Sales
The NFT market is once again a hot topic in the headlines. This time, Sky Mavis’ NFT game has generated a good profit for the company – more than $2 billion. Axie Infinity, a strategy mobile game, has reached first place among collectibles, according to DappRadar. Axie Infinity – An Example of NFT Trading Success …
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The State of Mobile Game Advertising
Wondering what the current state of mobile game advertising is? You’ve come to the right place. In this report, we uncover the latest ad network trends, game genre trends, as well as creative trends in the mobile gaming industry. All data in this article comes from SensorTower’s The State of Mobile Game Advertising report. It’s …
50+ Push Notification Examples for Mobile Games
Push notifications can be an amazing tool for user retention and engagement. But sometimes, they are just utterly annoying. There is a fine line between the two. Best practices suggest that push notifications should be relevant, timely, and valuable. The problem? This is much easier said than done. Even some of the world’s top-grossing games …
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Genshin Impact’s Developer miHoYo Sues Bilibili
Genshin Impact’s developer miHoYo sues Bilibili, a video streaming service from China. The company filed a lawsuit to repair the damage caused by leaks on Bilibili’s platform. However, miHoYo claims that they are not interested in severing ties with Bilibili. miHoYo’s only goal is to find out who is leaking their game content and put …
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Choices: Stories You Play Monetization Strategy Revealed
When monetizing a game, you need to make a lot of choices. Some of them will be right, some will be wrong. Speaking of choices, in this article, I’m analyzing a game called Choices. More precisely, its monetization strategy. Keep reading to find out everything about Choices: Stories You Play monetization and all the other …
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Battle Pass: Examples in Top-Grossing Games & Best Practices
Some say they are becoming mandatory for mobile games. Others wouldn’t go that far, but one thing is for sure – the battle pass feature is a hot mobile game market trend. Let’s go over everything you need to know about battle passes. What Is a Battle Pass? A battle pass is a type of …
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Collection Systems in Mobile Games
Collection systems in mobile games are currently one of the biggest mobile game market trends. If you get them right, they can make your game more diverse, enjoyable, and most importantly, more lucrative. In this article, you will find out what collection systems are, how different games use them, and what are the best ways …
Supercell Soft Launches Everdale and Announce Three New Clash Games
Supercell soft launches Everdale in select regions around the world. Everdale is a co-op village-building simulation game. The company also announced three new games based on the Clash of Clans franchise. According to the announcement on their website, Supercell developed Everdale under a different name. First called Valleys & Villages, the game was originally created …
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Gaming Talks: Claire Rozain from Gameloft on Mobile Game UA
This week, I’ve talked with Claire Rozain, senior user acquisition manager from Gameloft. We dive deep into how the user acquisition manager role is evolving, as well as what are some of the biggest user acquisition challenges for mobile game publishers. Gameloft is a French publisher famous for games like Asphalt 9: Legends and best …
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Top 13 Social Features in Mobile Games with Examples
PC and console gaming always had strong communities. Mobile gaming, on the other hand – not so much. However, over the last few years, this is changing. Social features have become one of the main mobile game market trends. In this article, I’m analyzing different social features in mobile games. Find out which ones are …
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Mixing Genres into Hybrid Mobile Games: A Success Formula?
Is mixing genres into a single game a good or a bad idea? How can you get the best out of both worlds? To answer these questions, I analyzed hybrid mobile games. Find out what hybrid games are, why they are a hot mobile game market trend, how they should work, and more. Let’s dive …
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Rovio Acquires Ruby Games, Steps into Hyper-Casual Market
Rovio acquires Ruby Games as part of their growth strategy. According to Rovio’s press release, the acquisition of the hyper-casual game developer will happen in parts. The first payment will be $10 million for 20% of Ruby Games’ shares. After that, Rovio will buy the next 50% with the price depending on the studios’ performance. …
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