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The State of Mobile Game Advertising in 2021

The State of Mobile Game Advertising in 2021

#advertising

#report

Wondering what the current state of mobile game advertising is? You’ve come to the right place. In this report, we uncover the latest ad network trends, game genre trends, as well as creative trends in the mobile gaming industry. All data in this article comes from SensorTower’s The State of Mobile Game Advertising report. It’s …

50+ Push Notification Examples for Mobile Games

50+ Push Notification Examples for Mobile Games

#engagement

#retention

Push notifications can be an amazing tool for user retention and engagement. But sometimes, they are just utterly annoying.  There is a fine line between the two.  Best practices suggest that push notifications should be relevant, timely, and valuable.  The problem? This is much easier said than done. Even some of the world’s top-grossing games …

Genshin Impact’s Developer miHoYo Sues Bilibili

Genshin Impact’s Developer miHoYo Sues Bilibili

#GenshinImpact

#Lawsuit

Genshin Impact’s developer miHoYo sues Bilibili, a video streaming service from China. The company filed a lawsuit to repair the damage caused by leaks on Bilibili’s platform. However, miHoYo claims that they are not interested in severing ties with Bilibili. miHoYo’s only goal is to find out who is leaking their game content and put …

Choices: Stories You Play Analysis – Advertising Narrative Games

Choices: Stories You Play Analysis – Advertising Narrative Games

#adcreatives

#advertising

The popularity of interactive narrative games in recent years is undeniable. These games tend to draw in a big, mostly female audience of mobile gamers, many of whom are ready to spend on in-game content. One of the most downloaded and top-grossing narrative games is Choices: Stories You Play. But how has this game become …

Choices: Stories You Play Monetization Strategy Revealed

Choices: Stories You Play Monetization Strategy Revealed

#monetization

When monetizing a game, you need to make a lot of choices.    Some of them will be right, some will be wrong. Speaking of choices, in this article, I’m analyzing a game called Choices. More precisely, its monetization strategy.  Keep reading to find out everything about Choices: Stories You Play monetization and all the other …

Battle Pass: Examples in Top-Grossing Games & Best Practices

Battle Pass: Examples in Top-Grossing Games & Best Practices

#monetization

Some say they are becoming mandatory for mobile games.      Others wouldn’t go that far, but one thing is for sure – the battle pass feature is a hot mobile game market trend. Let’s go over everything you need to know about battle passes.  What Is a Battle Pass?   A battle pass is a type of …

Mobile Game Conferences in Asia and Australia 2023/2024

Mobile Game Conferences in Asia and Australia 2023/2024

#conferences

#list

Looking for the best mobile game conferences in Asia and Australia? You’re in luck! I’ve put together a list of must-visit Asian and Australian mobile app and game events, including online, hybrid, and in-person conferences. All of them offer the opportunity to keep up with what’s happening in the mobile app and gaming industry and …

Collection Systems in Mobile Games

Collection Systems in Mobile Games

#metalayers

#monetization

Collection systems in mobile games are currently one of the biggest mobile game market trends. If you get them right, they can make your game more diverse, enjoyable, and most importantly, more lucrative.  In this article, you will find out what collection systems are, how different games use them, and what are the best ways …

Top Mobile Game Conferences in South and North America

Top Mobile Game Conferences in South and North America

#conferences

#list

Looking for a list of the best mobile app and mobile game conferences in South and North America? We’ve got you covered! The benefits of attending such mobile game events as a developer, publisher, or marketer are connecting with a community of peers and learning from industry experts. Without further ado, here are the top …

Supercell Soft Launches Everdale and Announce Three New Clash Games

Supercell Soft Launches Everdale and Announce Three New Clash Games

#Everdale

#Supercell

Supercell soft launches Everdale in select regions around the world. Everdale is a co-op village-building simulation game. The company also announced three new games based on the Clash of Clans franchise.  According to the announcement on their website, Supercell developed Everdale under a different name. First called Valleys & Villages, the game was originally created …

Gaming Talks: Claire Rozain from Gameloft on Mobile Game UA

Gaming Talks: Claire Rozain from Gameloft on Mobile Game UA

#interviews

#UA

This week, I’ve talked with Claire Rozain, senior user acquisition manager from Gameloft. We dive deep into how the user acquisition manager role is evolving, as well as what are some of the biggest user acquisition challenges for mobile game publishers. Gameloft is a French publisher famous for games like Asphalt 9: Legends and best …

Top 13 Social Features in Mobile Games with Examples

Top 13 Social Features in Mobile Games with Examples

#engagement

#metalayers

PC and console gaming always had strong communities.  Mobile gaming, on the other hand – not so much. However, over the last few years, this is changing. Social features have become one of the main mobile game market trends.  In this article, I’m analyzing different social features in mobile games. Find out which ones are …

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