Latest Posts

Remember interstitial ads from the early days of free-to-play mobile games? Back then, they were static, super frequent, and really annoying. Luckily, those days are long gone.  Today, both game developers and ad formats got a bit more sophisticated.   In this article, you will learn everything you need to know about interstitial ads and how …

Continue reading “Interstitial Ads: A Good Idea for Your Game?”

There are so many ways to monetize a game. Some game monetization features that work for other games won’t work for you. And that’s okay. You just have to find the ones that will.  To make this happen, you should do your research. This includes keeping an eye on mobile game monetization trends, top-grossing games, …

Continue reading “Most Popular Mobile Game Monetization Features + Examples”

We always describe the mobile industry as ever-changing, fast-paced, unpredictable, etc. These adjectives are especially accurate for the pandemic years behind us. The pandemic has greatly influenced mobile marketing, and its consequences will remain. When it comes to mobile marketing trends, we are not only talking about human tech advancements anymore. We must also consider how …

Continue reading “Mobile Marketing Trends for 2023 (Including Statements from Industry Leaders)”

Did you know that more than half of mobile gamers are women? CrowdStar is a game studio that took notice of that very early on and created a great game for the female audience that’s popular with both genders – Design Home. In our Design Home analysis, I answer the question of how this interior …

Continue reading “Design Home Analysis: How It Targets Millennial Women?”

When I was a kid, I liked decorating my dollhouse. A little bit later, I was doing the same in The Sims.  Today, I like decorating in the Design Home game. And apparently, I’m not the only one.  Design Home is a very successful game with an interesting monetization strategy.  In this article, you’ll learn …

Continue reading “Design Home Monetization: Why Do People Spend On Virtual Homes?”

In our Slotomania analysis, I dissect the overwhelming success of this popular casino game and what Playtika had to do to cash in. Here are some of the things I cover: Slotomania’s KPIs Advertising techniques Creative strategies App store optimization Tips & tricks Let’s dive right in! About Slotomania Slotomania by Playtika is one of …

Continue reading “Slotomania Analysis: How Playtika Hit the Jackpot”

Before writing this article I believed fictional money casinos could never compete with their real money counterparts in terms of revenue.  And boy, was I wrong.  One particular game changed my mind – Slotomania. This game has been successfully monetizing its free slot machines for years.  We’re here to analyze the Slotomania monetization strategy and …

Continue reading “Slotomania Monetization: Turning Virtual Coins into $1.9 Billion”

In our League of Legends: Wild Rift analysis, I cover the wild success of the mobile version of the popular PC game. Here’s what the analysis includes: League of Legends: Wild Rift game KPIs User acquisition strategy Top-performing creatives App Stores analysis Organic user acquisition Tips and lessons from the game Let’s get started! About …

Continue reading “Wild Rift Analysis: The Wild Success of the Mobile LoL Game”

League of Legends has been dominating esports for over a decade. The mobile game industry keeps on booming, so it was time for this game to join the competition.  Just like its PC version, League of Legends: Wild Rift claims to be completely free-to-play.  Is it really free-to-play? What’s the game’s monetization strategy? In this …

Continue reading “League of Legends: Wild Rift Monetization Strategy”

Is it possible for a game to become wildly successful six years in? For Belka Games’ Clockmaker, it is. In our Clockmaker analysis, I try to uncover how this mobile game managed to pull off such an impressive feat. Hint – its developers came up with a good marketing strategy.  But first, let me tell …

Continue reading “Clockmaker Analysis: The Game That Aged Like Fine Wine”

Clockmaker is not the most popular game on the market. It is not a new game either.  Yet, we have plenty of reasons to talk about it – especially about how it monetizes.  Today, we’re bringing you a deep analysis of the Clockmaker monetization strategy and most important statistics.  How Successful Is Clockmaker? Clockmaker is …

Continue reading “Clockmaker Monetization: The Game That Gets Better With Age”

From consoles and PC to mobile – the Call of Duty franchise is still going strong. Activision managed to achieve incredible success with Call of Duty: Mobile, breaking records during the first week of release. However, making a successful game for mobile devices comes with unique challenges. The mobile game market is competitive and user …

Continue reading “Call of Duty Analysis: How It Shot to the Top”