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Is mixing genres into a single game a good or a bad idea? How can you get the best out of both worlds?   To answer these questions, I analyzed hybrid mobile games.  Find out what hybrid games are, why they are a hot mobile game market trend, how they should work, and more.  Let’s dive …

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Rovio acquires Ruby Games as part of their growth strategy. According to Rovio’s press release, the acquisition of the hyper-casual game developer will happen in parts. The first payment will be $10 million for 20% of Ruby Games’ shares. After that, Rovio will buy the next 50% with the price depending on the studios’ performance. …

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It’s no secret that the mobile game market is flourishing around the globe.  However, you shouldn’t observe it as a whole.  Especially if you’re a mobile game developer looking to monetize your game. Some methods that work for monetizing a game in the U.S. will not work in, for example, China. For this reason, I …

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Not quite sure how to calculate the right ROAS goal for your user acquisition campaigns?  Don’t worry, we got you.  We bring you a seven-step guide to guide you through the process. You will learn which metrics you need to consider and how to calculate them. Let’s get started!  What Is ROAS and Why It’s …

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Spanish startup UnusuAll raises $3.6 million in a funding round led by Free Fire publisher Garena. The startup, led by experienced gaming industry members, has yet to release any games. UnusuAll was formed in 2020 by former members of King’s Barcelona studio. The studio is led by CEO David Picon, former head of King’s studio. …

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Looking for in-person mobile app and mobile game conferences in Europe you can visit in 2023 and 2024? You’ve come to the right place! I’ve put together a list of the best events for mobile app and game developers, publishers, marketers, and other industry professionals. Why is attending mobile game conferences so important? It allows …

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Due to Covid-19 restrictions, there’s an increasing number of online mobile game conferences you can take part in. Despite not being able to meet with people in person, virtual conferences have their unique benefits. The main one is surely the opportunity to take part in global conferences without having to get on a plane and …

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According to Sensor Tower, Riot Games’ mobile revenue has surpassed the $100 million mark. The report combined global spending in Teamfight Tactics, Legends of Runeterra, and League of Legends: Wild Rift. The data collected shows impressive growth for Riot Games. The studio joined the mobile gaming market in March 2020. Their first mobile title was …

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In our first edition of Gaming Talks, we do a deep dive into the hottest mobile game trends & features, with Joel Julkunen.  Joel is the Vice President and Co-Founder of GameRefinery, a company specialized in predictive and prescriptive analytics in the mobile game industry. Here’s what he has to say about these important topics.  …

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The Activision Blizzard sexual harassment allegations are causing an employee walkout. The company is being sued by the California Department of Fair Employment and Housing for sexual discrimination in the workplace.  Blizzard is a household name, publishing hit games like the MMORPG World of Warcraft, card game Hearthstone, or the RTS series Starcraft. The lawsuit …

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Hidden object games are a huge hit among mature, predominantly female, audiences. One such game is June’s Journey from Wooga – it grew into a very successful adventure game. In our June’s Journey analysis, I go deep into this game’s paid and organic user acquisition strategies to uncover what it takes to stand out in …

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The puzzle genre is a pond full of fish. Big fish rule the pond, and it’s not easy to survive.  Therefore, when a game succeeds in this genre, you know it’s something. June’s Journey is an example of such a game. In this article, I analyzed June’s Journey monetization strategy. I covered the game’s most …

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