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Garena Free Fire Hits 1 Billion Downloads on Google Play

Garena Free Fire Hits 1 Billion Downloads on Google Play

Garena celebrates as their action game Garena Free Fire hits 1 billion downloads on the Google Play Store, according to its LinkedIn post. This milestone was reached just before the Garena Free Fire’s fourth anniversary coming in August. This makes Garena Free Fire the first battle royale to reach 1 billion downloads. In 2020, it …

Mobile Game Push Notifications: Best Practices & Examples

Mobile Game Push Notifications: Best Practices & Examples

So you acquired a few players for your mobile game, but can’t seem to keep them? This is a common problem among developers. User acquisition is only half of the battle – getting users to keep playing is a different beast altogether. This is where mobile game push notifications come in. They can significantly improve …

These 13 In-App Purchase Mistakes Are Costing You Big Time

These 13 In-App Purchase Mistakes Are Costing You Big Time

You want your players to make in-app purchases, but it’s just not going so well? Players aren’t to be blamed here, the responsibility for in-app purchase offers is all yours. There is a fine chance that you’re making one of these common in-app purchase mistakes.  Here comes the list! 1. Turning Your Game Into a “Pay-to-Win” …

Stop Making These In-App Advertising Mistakes Right Now

Stop Making These In-App Advertising Mistakes Right Now

In-app ads can be your game’s best friend or its worst nightmare.  It’s well known that they can jeopardize the in-game user experience. For this reason, you have a tough job of finding the balance between user-friendliness and profits.  To help you with that, we bring you a list of common in-app advertising mistakes.  Let’s …

Buzz Capital Investment into Games Studios and Publishers

Buzz Capital Investment into Games Studios and Publishers

Buzz Capital Investment of £500k in Dream Harvest and Fundamentally Games is complete, according to a press release by Alena Walker, the Business Operations Manager at Buzz Capital.  Buzz Capital support a wide range of businesses and sectors with straightforward financing. Along with that, they have a lot of experience in financing arrangements across all …

Push Notifications Copywriting: 18 Tips for Improving Engagement

Push Notifications Copywriting: 18 Tips for Improving Engagement

The push notifications for your mobile game are not working? Don’t stress. The solution is simple – you need to improve your push notifications copywriting. To help you out, I’ve put together the best copywriting tips that will boost your engagement and retention. But first, here’s why push notifications are so important for mobile games. …

You Should Analyze Your Game’s Player Lifespan – Here’s Why

You Should Analyze Your Game’s Player Lifespan – Here’s Why

Not quite happy with how long players play your game?  Maybe it’s time to look into your players’ journey as a whole – player lifespan.  This article covers everything you need to know about player lifespan. You will learn how it’s connected to retention, lifetime value, and other metrics.  Also, we bring you valuable tips …

The Mobile Game Lifecycle: Can Your Games Live Longer?

The Mobile Game Lifecycle: Can Your Games Live Longer?

Treat your game like a plant you’ve planted. You need to water and cultivate it, otherwise, it will die.  In other words, analyze your mobile game lifecycle. Today’s mobile game market is saturated and more challenging than ever before. For this reason, life is short for mobile games.  However, there are ways to extend your …

12 Examples of Motivation-Based Creatives for Mobile Games

12 Examples of Motivation-Based Creatives for Mobile Games

The mobile gaming market is very saturated. That makes it hard for publishers to stand out. The solution? Motivation-based creatives. This approach can significantly improve the results of your user acquisition campaigns. To help you get started, I’ve analyzed examples of motivation-led creatives from top-performing games. But first, let me explain what motivation-based advertising is …

Perfect Your Monetization Messaging With These Tips

Perfect Your Monetization Messaging With These Tips

Your discounts are really generous. You’ve worked really hard on your in-app purchase strategy.   But somehow, it just doesn’t seem to work?  Perhaps it’s time to rethink your game’s monetization messaging. In this article, we bring you all the tips you need to deliver messages that convert.  Let’s get started.  Why Is Monetization Messaging Such …

Hybrid Monetization: A Trend That Is Here To Stay

Hybrid Monetization: A Trend That Is Here To Stay

Game developers often wonder, “Should I rely on in-app purchases or in-app ads? Maybe I should try subscriptions?” The answer to these questions can be a simple YES. I’m talking about hybrid monetization. We bring you everything you need to know about this game monetization trend.  Learn how it works, how top games use it, …

Offerwalls Are Still Alive: Should You Use Them in Your Game?

Offerwalls Are Still Alive: Should You Use Them in Your Game?

Offerwalls are not the most popular ad format out there. Some even call them infamous and outdated.  Yet, there are plenty of reasons to use them.  Offerwalls can be a significant revenue stream. They work best with certain game genres and economies. Which ones? How can you get the most out of them? We’ve got …

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