(This is a guest post by Michael Moran, Head of Marketing at UserWise.)   Here’s what we know – the games marketplace has never been more crowded than it is right now. Every day, more than 3,000 new apps are added to the app store. In 2020, a record 80 billion mobile game apps were …

Continue reading “LiveOps: The Strategic Artform of Successful Games”

Are you one of those people who think all match-3 games are just more of the same?  Switchcraft, a new title on the market, may change your mind.  In this article, I’m analyzing this game, with a special focus on Switchcraft monetization strategy. This includes the game’s monetization models, as well as the way the …

Continue reading “Switchcraft Monetization: Tactics for Match-3 Games”

Fold and Niantic enter the metaverse with AR-based Bitcoin rewards game, taking a part in the blockchain world. The crypto in games, especially Bitcoin, has been very trendy lately since Viker also collaborated with Zebedee to bring Bitcoin to mobile gaming. This game, called Fold AR, is currently in the beta testing phase. The augmented …

Continue reading “Fold and Niantic Enter the Metaverse with an AR Bitcoin Game”

Are you looking for a place to build your mobile game community or discuss various mobile games topics like monetization, user acquisition, or app store optimization? Look no further because I found the best mobile game forums for you. Whether you want to discuss mobile games, ask other developers for help, or just chat with …

Continue reading “16 Mobile Game Forums You Have to Know About”

Would your 50-year old neighbor understand your mobile game tutorial? How about that 15-year old walking down the street?  Today, mobile gamers are a more diverse group than ever before. For this reason, your mobile game tutorial needs to be universally understandable.  How can you achieve that?  Well, you can start by reading this article. …

Continue reading “How to Design a Mobile Game Tutorial + Examples”

Zynga acquires 3 Turkish hyper-casual studios through Rollic, their subsidiary. Rollic has announced they had recently closed acquisitions of three mobile game studios: ByteTyper, Creasaur Entertainment, and ZeroSum. Furthermore, Zynga stated that all of these studios had previously worked with Rollic. Additionally, the studios will continue to develop original mobile games under the Rollic umbrella. …

Continue reading “Zynga Acquires 3 Turkish Hyper-Casual Studios”

Not sure how to advertise a match-3 puzzle game? The first step is finding out what your competitors are doing. To help you out, I’ve analyzed match-3 advertisements from three popular games – Penny & Flo: Finding Home, Farm Heroes Saga, and Gordon Ramsay: Chef Blast. I will break down its creative concept, intro, game …

Continue reading “Match-3 Ad Creatives Analyzed: Creative Trends for Puzzle Games”

If you’ve been following the news in the past few months, you couldn’t have possibly missed the Apple vs Epic ruling. The real questions are – what does this mean for you, and how can you profit from the Apple vs Epic ruling? We’re here to answer your questions and tell you exactly what happened. …

Continue reading “How Can You Profit from the Apple vs Epic Ruling”

People frequently say there is nothing new under the sun. It feels like almost everything has already been done by someone.  The same goes for mobile games. For this reason, coming up with innovative mobile game ideas is challenging. Moreover, once you have an idea in mind, you need to evaluate it. If you don’t …

Continue reading “How to Generate and Evaluate Mobile Game Ideas”

Growing a thriving business and finding success in the ever-growing mobile game market is harder than ever before. To help you out, I’ve summarized the most significant mobile gaming trends for 2024 and beyond. You’ll learn how to: Stand out among thousands of other mobile games Provide users with a high-quality game experience Target the …

Continue reading “Mobile Gaming Trends: What’s New in 2024?”

Building a game economy can be described as many things, but simple is not one of them. One of these not-so-simple things is creating a balanced mobile game economy. You don’t need to have a degree in Economics to achieve this. However, if you want to create a successful monetization strategy, you need to have some …

Continue reading “How to Create a Balanced Mobile Game Economy”