Latest Posts

Collection systems in mobile games are currently one of the biggest mobile game market trends. If you get them right, they can make your game more diverse, enjoyable, and most importantly, more lucrative.  In this article, you will find out what collection systems are, how different games use them, and what are the best ways …

Continue reading “Collection Systems in Mobile Games”

Looking for a list of the best mobile game conferences in South and North America? We’ve got you covered! Even though event organizers were struggling with Covid-19 restrictions, there are many in-person mobile game conferences in South and North America in 2023. The benefits of attending such mobile game events as a developer, publisher, or …

Continue reading “Top 5 Mobile Game Conferences in South and North America (2023)”

Supercell soft launches Everdale in select regions around the world. Everdale is a co-op village-building simulation game. The company also announced three new games based on the Clash of Clans franchise.  According to the announcement on their website, Supercell developed Everdale under a different name. First called Valleys & Villages, the game was originally created …

Continue reading “Supercell Soft Launches Everdale and Announce Three New Clash Games”

This week, I’ve talked with Claire Rozain, senior user acquisition manager from Gameloft. We dive deep into how the user acquisition manager role is evolving, as well as what are some of the biggest user acquisition challenges for mobile game publishers. Gameloft is a French publisher famous for games like Asphalt 9: Legends and best …

Continue reading “Gaming Talks: Claire Rozain from Gameloft on Mobile Game UA”

PC and console gaming always had strong communities.  Mobile gaming, on the other hand – not so much. However, over the last few years, this is changing. Social features have become one of the main mobile game market trends.  In this article, I’m analyzing different social features in mobile games. Find out which ones are …

Continue reading “Top 13 Social Features in Mobile Games with Examples”

Is mixing genres into a single game a good or a bad idea? How can you get the best out of both worlds?   To answer these questions, I analyzed hybrid mobile games.  Find out what hybrid games are, why they are a hot mobile game market trend, how they should work, and more.  Let’s dive …

Continue reading “Mixing Genres into Hybrid Mobile Games: A Success Formula?”

Rovio acquires Ruby Games as part of their growth strategy. According to Rovio’s press release, the acquisition of the hyper-casual game developer will happen in parts. The first payment will be $10 million for 20% of Ruby Games’ shares. After that, Rovio will buy the next 50% with the price depending on the studios’ performance. …

Continue reading “Rovio Acquires Ruby Games, Steps into Hyper-Casual Market”

It’s no secret that the mobile game market is flourishing around the globe.  However, you shouldn’t observe it as a whole.  Especially if you’re a mobile game developer looking to monetize your game. Some methods that work for monetizing a game in the U.S. will not work in, for example, China. For this reason, I …

Continue reading “Monetizing Mobile Games in Asia: Best Practices for 2023”

Not quite sure how to calculate the right ROAS goal for your user acquisition campaigns?  Don’t worry, we got you.  We bring you a seven-step guide to guide you through the process. You will learn which metrics you need to consider and how to calculate them. Let’s get started!  What Is ROAS and Why It’s …

Continue reading “How to Determine the Right ROAS Goal for Your Game’s UA Campaigns”

Spanish startup UnusuAll raises $3.6 million in a funding round led by Free Fire publisher Garena. The startup, led by experienced gaming industry members, has yet to release any games. UnusuAll was formed in 2020 by former members of King’s Barcelona studio. The studio is led by CEO David Picon, former head of King’s studio. …

Continue reading “UnusuAll Raises $3.6 Million Led By Garena”

Looking for in-person and hybrid mobile game conferences in Europe you can visit in 2022? You’ve come to the right place! I’ve put together a list of the best events for mobile game developers, marketers, and other gaming enthusiasts. Why is attending mobile game conferences so important? It allows you to get info on the …

Continue reading “Top 8 Mobile Game Conferences in Europe (2023)”

Due to Covid-19 restrictions, there’s an increasing number of online mobile game conferences you can take part in. Despite not being able to meet with people in person, virtual conferences have their unique benefits. The main one is surely the opportunity to take part in global conferences without having to get on a plane and …

Continue reading “Top 9 Online Mobile Game Conferences (2023)”