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Top 22 Mobile Game Podcasts You Need to Listen To

Top 22 Mobile Game Podcasts You Need to Listen To

Do you listen to mobile game podcasts? Are you looking for the best ones? We’ve got you covered! In this article, I list as many as 22 awesome mobile game podcasts that range from game development and user acquisition to game reviews. Why listen to gaming podcasts? Hear about the latest industry news and trends …

In-App Bidding: Get the Most Out of Your App Monetization Strategy

In-App Bidding: Get the Most Out of Your App Monetization Strategy

How exactly does in-app bidding work? Why has it become such a big deal? Is it better than the “old methods” of ad monetization? I have the answers to all these questions and more.  In this guide, I will take a deep dive into this method of programmatic advertising. I’ll go over everything you need …

Merge Mansion: Monetization Strategy Behind Its Rapid Success

Merge Mansion: Monetization Strategy Behind Its Rapid Success

I’m sure you’ve heard merge games are hot right now. The number of developed merge games is constantly growing, and so are their revenues. One of these games is Merge Mansion. In this article, I’m analyzing Merge Mansion monetization. I will guide you through all the strategies this game uses to monetize its players. Let’s …

How to Test Ad Creatives for Mobile Games?

How to Test Ad Creatives for Mobile Games?

Do you want to acquire more users for a mobile game by improving the effectiveness of your ad campaigns? Are you looking for a systematic and structured way to do so? You’re in for a treat. Facebook Gaming’s Creative Prototyping is just what you’re looking for. It will teach you how to test ad creatives …

Voodoo Announces Hyper-Casual Development Competition, No Limit on Prize Value

Voodoo Announces Hyper-Casual Development Competition, No Limit on Prize Value

French publisher Voodoo announces hyper-casual development competition. The competition will start on October 10th, 2021, and finish on December 10th. Recently, Voodoo has been in the news since they acquired an Israeli studio, Beach Bum.  During the competition, Voodoo will provide assistance to all participants in a launch of a hyper-casual game. The competition will …

16 Rewarded Video Ad Placements in Top-Notch Mobile Games

16 Rewarded Video Ad Placements in Top-Notch Mobile Games

Rewarded video ads are the most popular ad format in mobile games. There are many reasons for that.  They are unobtrusive, optional, and a lot of players actually like them. It’s no wonder they are the top ad format for in-app advertising. Nowadays, rewarded video ads appear in all sorts of different genres, games, and …

How to Advertise Merge Games to Increase Downloads?

How to Advertise Merge Games to Increase Downloads?

Are merge games becoming the new match-3? What’s the secret behind the recent popularity of this puzzle subgenre? How to advertise merge games? In this article, I answer all these questions and more! But first, let’s cover the basics. What Are Merge Games? Merge games are a subgenre of puzzle games, which was the top …

Merge Games Monetization: Top Strategies & Examples

Merge Games Monetization: Top Strategies & Examples

Merge games are growing at a fast pace. They are also making a lot of money.    Obviously, these games are doing something right in terms of monetization.  For this reason, in this article, I’m analyzing best practices for merge games monetization.  Let’s see how these games merge dollar by dollar – into millions.    Data source: …

12 Types of Mobile Game Currencies You Need to Know About

12 Types of Mobile Game Currencies You Need to Know About

Diamonds, gems, rubies, coins…Whatever they are, players constantly crave them, and game developers want to sell as many of them as possible. In this article, I analyze mobile game currencies.  Currencies are the pillar of in-app purchases and provide the basis for your overall monetization strategy. Furthermore, they drive mobile game revenues, affect user experiences, and …

Addicting Games Acquires Diep.io, a 2D Arena Game

Addicting Games Acquires Diep.io, a 2D Arena Game

Addicting Games acquires Diep.io, a 2D tank arena game. The amount of money spent on this deal is yet unknown. This is the second time Addicting Games has appeared in the latest acquisition news, the first being Addicting Games acquired by Enthusiast Gaming. Welcoming Diep.io into Addicting Games Family Diep.io is a free-to-play 2D tank …

Sky Mavis’ NFT Game Generates $2 Billion in Sales

Sky Mavis’ NFT Game Generates $2 Billion in Sales

The NFT market is once again a hot topic in the headlines. This time, Sky Mavis’ NFT game has generated a good profit for the company – more than $2 billion. Axie Infinity, a strategy mobile game, has reached first place among collectibles, according to DappRadar. Axie Infinity – An Example of NFT Trading Success …

The State of Mobile Game Advertising

The State of Mobile Game Advertising

Wondering what the current state of mobile game advertising is? You’ve come to the right place. In this report, we uncover the latest ad network trends, game genre trends, as well as creative trends in the mobile gaming industry. All data in this article comes from SensorTower’s The State of Mobile Game Advertising report. It’s …

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