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Are merge games becoming the new match-3? What’s the secret behind the recent popularity of this puzzle subgenre? How to advertise merge games? In this article, I answer all these questions and more! But first, let’s cover the basics. What Are Merge Games? Merge games are a subgenre of puzzle games, which was the top …

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Merge games are growing at a fast pace. They are also making a lot of money.    Obviously, these games are doing something right in terms of monetization.  For this reason, in this article, I’m analyzing best practices for merge games monetization.  Let’s see how these games merge dollar by dollar – into millions.    Data source: …

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Diamonds, gems, rubies, coins…Whatever they are, players constantly crave them, and game developers want to sell as many of them as possible. In this article, I analyze mobile game currencies.  Currencies are the pillar of in-app purchases and provide the basis for your overall monetization strategy. Furthermore, they drive mobile game revenues, affect user experiences, and …

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Addicting Games acquires Diep.io, a 2D tank arena game. The amount of money spent on this deal is yet unknown. This is the second time Addicting Games has appeared in the latest acquisition news, the first being Addicting Games acquired by Enthusiast Gaming. Welcoming Diep.io into Addicting Games Family Diep.io is a free-to-play 2D tank …

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The NFT market is once again a hot topic in the headlines. This time, Sky Mavis’ NFT game has generated a good profit for the company – more than $2 billion. Axie Infinity, a strategy mobile game, has reached first place among collectibles, according to DappRadar. Axie Infinity – An Example of NFT Trading Success …

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Wondering what the current state of mobile game advertising is? You’ve come to the right place. In this report, we uncover the latest ad network trends, game genre trends, as well as creative trends in the mobile gaming industry. All data in this article comes from SensorTower’s The State of Mobile Game Advertising report. It’s …

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Push notifications can be an amazing tool for user retention and engagement. But sometimes, they are just utterly annoying.  There is a fine line between the two.  Best practices suggest that push notifications should be relevant, timely, and valuable.  The problem? This is much easier said than done. Even some of the world’s top-grossing games …

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Genshin Impact’s developer miHoYo sues Bilibili, a video streaming service from China. The company filed a lawsuit to repair the damage caused by leaks on Bilibili’s platform. However, miHoYo claims that they are not interested in severing ties with Bilibili. miHoYo’s only goal is to find out who is leaking their game content and put …

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The popularity of interactive narrative games in recent years is undeniable. These games tend to draw in a big, mostly female audience of mobile gamers, many of whom are ready to spend on in-game content. One of the most downloaded and top-grossing narrative games is Choices: Stories You Play. But how has this game become …

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When monetizing a game, you need to make a lot of choices.    Some of them will be right, some will be wrong. Speaking of choices, in this article, I’m analyzing a game called Choices. More precisely, its monetization strategy.  Keep reading to find out everything about Choices: Stories You Play monetization and all the other …

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Some say they are becoming mandatory for mobile games.      Others wouldn’t go that far, but one thing is for sure – the battle pass feature is a hot mobile game market trend. Let’s go over everything you need to know about battle passes.  What Is a Battle Pass?   A battle pass is a type of …

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Looking for the best mobile game conferences in Asia? You’re in luck! I’ve put together a list of must-visit Asian mobile game events, including online, hybrid, and in-person conferences. All of them offer the opportunity to keep up with what’s happening in the mobile gaming industry and learn about the latest growth strategies. Furthermore, mobile …

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