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Buzz Capital Investment of £500k in Dream Harvest and Fundamentally Games is complete, according to a press release by Alena Walker, the Business Operations Manager at Buzz Capital.  Buzz Capital support a wide range of businesses and sectors with straightforward financing. Along with that, they have a lot of experience in financing arrangements across all …

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The push notifications for your mobile game are not working? Don’t stress. The solution is simple – you need to improve your push notifications copywriting. I’m going to help you with that. I’ve put together the best copywriting tips that will boost your engagement and retention. But first, here’s why push notifications are so important …

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Not quite happy with how long players play your game?  Maybe it’s time to look into your players’ journey as a whole – player lifespan.  This article covers everything you need to know about player lifespan. You will learn how it’s connected to retention, lifetime value, and other metrics.  Also, we bring you valuable tips …

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Treat your game like a plant you’ve planted. You need to water and cultivate it, otherwise, it will die.  In other words, analyze your mobile game lifecycle. Today’s mobile game market is saturated and more challenging than ever before. For this reason, life is short for mobile games.  However, there are ways to extend your …

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Electronic Arts (EA), one of the global leaders in the digital entertainment and gaming industry has acquired the UK game developer Playdemic. EA has a long list of games that have had great success with the likes of Need for Speed, The Sims, Madden NFL, EA SportsTM and many others. Electronic Arts achieved a net …

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The mobile gaming market is very saturated. That makes it hard for publishers to stand out. The solution? Motivation-led creatives. This approach can significantly improve the results of your user acquisition campaigns. To help you get started, I’ve analyzed motivation-led creatives from top-performing games. But first, let me explain what motivation-based advertising is and how …

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Your discounts are really generous. You’ve worked really hard on your in-app purchase strategy.   But somehow, it just doesn’t seem to work?  Perhaps it’s time to rethink your game’s monetization messaging. In this article, we bring you all the tips you need to deliver messages that convert.  Let’s get started.  Why Is Monetization Messaging Such …

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Game developers often wonder, “Should I rely on in-app purchases or in-app ads? Maybe I should try subscriptions?” The answer to these questions can be a simple YES. I’m talking about hybrid monetization. We bring you everything you need to know about this game monetization trend.  Learn how it works, how top games use it, …

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Offerwalls are not the most popular ad format out there. Some even call them infamous and outdated.  Yet, there are plenty of reasons to use them.  Offerwalls can be a significant revenue stream. They work best with certain game genres and economies. Which ones? How can you get the most out of them? We’ve got …

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Wondering what are motivation-based creatives and why you need to use them in your mobile game advertising strategy? You’ve come to the right place. In this guide, I explain everything you need to know about motivation-led ads. You’ll learn what they are and how they can help your user acquisition strategy. I’ve also included a …

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“Just take the same core. We’ll do something different in the meta layer.” Nowadays, this approach seems more common than ever.  Developers copy some kind of core gameplay that works, because, well, it works. Then, they add a bit of their own magic to the mix. In this article, I will explain how meta layers …

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Wondering how to advertise a casino game? Start by figuring out how your competitors do it. Luckily, I’ve done the job for you – in our Cash Frenzy analysis, you’ll learn what it takes to grow a casino game. So, how is Cash Frenzy earning the big bucks and pulling in a substantial number of …

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