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Looking for a list of top ad intelligence platforms? This article is for you! I’ve handpicked the very best ad intelligence providers on the market and analyzed their features and pricing. These tools will help you understand your competitor’s ad campaigns, make better ad creatives, and improve your overall user acquisition strategy. Let’s start! 1. …

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Finding success in the crowded match-3 market is challenging to say the least. However, this game makes it seem easy. I’m talking about Royal Match, a puzzle game that quickly rose to the top charts and stayed there. To find out the secret behind its success, read our Royal Match analysis. In this dissection, I …

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You’re probably wondering, what the hell is K-factor and why should you care? Well, this lesser-known app and game KPI is actually quite important and worth measuring. It’s also known as the viral coefficient, which is a clue as to what it’s about. Here’s everything you need to know. What Is K-Factor? Looking for the …

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Looking to boost IAP monetization? You should consider implementing various game features that increase in-app purchase revenue, as well as boost retention. I’ve put together a list of the most important ones for both retention and monetization, so don’t miss out on this article! Game Features That Boost IAP Monetization Let’s kick this off with …

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In my recent article on playable ads, I explain why this is one of the most effective ad formats for acquiring mobile gamers. However, the question is, what makes a great playable ad that boosts conversion? To find out, I did some research to find the top 10 playable ads examples for mobile games. Use …

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Need inspiration for casual games video ad production? You’re in luck – I’ve made a list of top casual games ads that will help you see what’s trending and what makes a top-performing ad creative. The video ads on this list are top-performing ads from the casual game category, on Android, from all ad networks …

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Looking for mobile attribution platforms that will help you optimize your mobile marketing campaigns? Look no further – I’ve compiled a list of the best mobile attribution tools, along with a guide on how to choose the best one for your business. But before we get into the list, I’ll cover some attribution basics. What …

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Gaming is huge and it’s only getting more popular. It’s one of the favorite leisure activities for millions of people. However, gaming is not a popular pastime for younger generations only. We see more and more Gen X and Baby Boomers take up gaming, making the gamer audience even more diverse. To learn more about …

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Everybody knows about casual and hyper-casual games. But have you heard of hybrid-casual games? This relatively new genre is taking the mobile game market by storm because of its unique fusion of different genres. Many claim hybrid-casual games have superior engagement and retention, which leads to more successful monetization. Learn all about it in our …

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How do you know if your mobile game is performing well? The short answer is—by tracking various mobile game KPIs.  You’re probably wondering, which key performance indicators should you track?  To make your life easier, I’ve put together an extensive list of all essential mobile game KPIs and metrics for all parts of the journey.  …

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Raise a hand if you have ever imagined a life without technology on a deserted island.  I know I have.  Family Island is a game that delivers that experience to players. On the other hand, to the developers, it delivers something else – a steady revenue source.  This is possible thanks to the Family Island …

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Wondering how Family Island has gotten to millions of users in just a few years? Keep on reading – I’ll answer this question by analyzing its user acquisition strategy. You will learn about the creative concepts used to advertise this game, influencer campaigns, ad copy, and target audience. I will also break down Family Island …

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