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The first and most important step in creating a video ad for mobile games is writing a script. If you have no experience in mobile game advertising and scripting, this might be very challenging. Many people have no idea how a script should look, what to include in it, or how to make it good. …

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Looking for monetization tips for your mobile game? Whether you’re starting from scratch or are looking for ways to improve your existing game’s profit, we got you. Don’t let your game become one of those amazing games with poor monetization. To help you with this, we will go over everything you need to know about …

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Your ad campaigns were performing really well. You managed to get a ton of game installs at a really low cost. And then, all of a sudden, the numbers collapsed? If this is the case, your mobile game audience might be facing ad fatigue. And it happens to everyone. Luckily, there are ways to save …

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Automation is here and it will change mobile game user acquisition forever. Are you ready for it? Google already started that transition with UAC, but now Facebook is also turning to machine learning with the new Automated App Ads. AAA will change the way user acquisition is done. Those who adapt to these changes right …

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Have you paid a subscription fee lately? Or you are using someone else’s Netflix like me? Either way, you’ve probably noticed that subscriptions are all around us. And they have become one of the biggest monetization trends for mobile games. It works so well for a lot of apps and other services. Why wouldn’t it …

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A good video ad for social media is of the utmost importance when marketing a mobile game. Here’s why. Social networks like Facebook, Instagram, and TikTok give you access to a large and diverse audience. But to convert social media users to players, you need killer video ads that make people interested in your game. …

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Some say it’s a necessary evil. Others call it vital to the mobile game economy. Most game developers agree that it’s essential for mobile game monetization. Of course, I’m talking about in-app ads – one of the biggest monetization trends.  Over the last few years, we witnessed the rise of in-app advertising. And mobile gamers are …

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Getting something for free simply feels priceless. For this reason, you’ve decided to create a free-to-play mobile game. Now the question is, how to monetize it? Should you go for in-app purchases, in-app ads, or a hybrid model? We’re here to help you decide. In-app purchases are a great idea for a lot of games, …

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If you want to acquire more users for your mobile game, your best bet is paid advertising campaigns. More specifically, video advertising on social media. Wondering where to start? The first step is writing a script for social media ads. The process of scripting is very important because it helps you create better videos that …

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Wondering where to place ads for your app? Nowadays, the app market is highly competitive, so you have to think strategically. With so many different mobile ad networks out there, making a choice can be difficult. Not only that, but the app market is rapidly changing, and you need to keep up with all these changes.  …

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This article is all about how to write an app promo video script, which is the first step in creating a winning app promo video for a mobile game. You might be wondering, why are promotional videos for app stores such a big deal? Most importantly, it gets you more users organically. Secondly, it introduces …

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Feel like you’re constantly wasting your user acquisition budget on the wrong users? Wondering where you can find engaged, loyal, and monetizable users for your mobile game?  To find these users in the right places, you must know which ad networks are the best choice for your user acquisition campaigns. For this reason, we’ve listed …

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