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In our Slotomania analysis, I dissect the overwhelming success of this popular casino game and what Playtika had to do to cash in. Here are some of the things I cover: Slotomania’s KPIs Advertising techniques Creative strategies App store optimization Tips & tricks Let’s dive right in! About Slotomania Slotomania by Playtika is one of …

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Before writing this article I believed fictional money casinos could never compete with their real money counterparts in terms of revenue.  And boy, was I wrong.  One particular game changed my mind – Slotomania. This game has been successfully monetizing its free slot machines for years.  We’re here to analyze the Slotomania monetization strategy and …

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In our League of Legends: Wild Rift analysis, I cover the wild success of the mobile version of the popular PC game. Here’s what the analysis includes: League of Legends: Wild Rift game KPIs User acquisition strategy Top-performing creatives App Stores analysis Organic user acquisition Tips and lessons from the game Let’s get started! About …

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League of Legends has been dominating esports for over a decade. The mobile game industry keeps on booming, so it was time for this game to join the competition.  Just like its PC version, League of Legends: Wild Rift claims to be completely free-to-play.  Is it really free-to-play? What’s the game’s monetization strategy? In this …

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Is it possible for a game to become wildly successful six years in? For Belka Games’ Clockmaker, it is. In our Clockmaker analysis, I try to uncover how this mobile game managed to pull off such an impressive feat. Hint – its developers came up with a good marketing strategy.  But first, let me tell …

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Clockmaker is not the most popular game on the market. It is not a new game either.  Yet, we have plenty of reasons to talk about it – especially about how it monetizes.  Today, we’re bringing you a deep analysis of the Clockmaker monetization strategy and most important statistics.  How Successful Is Clockmaker? Clockmaker is …

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From consoles and PC to mobile – the Call of Duty franchise is still going strong. Activision managed to achieve incredible success with Call of Duty: Mobile, breaking records during the first week of release. However, making a successful game for mobile devices comes with unique challenges. The mobile game market is competitive and user …

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When you want to recreate a popular gaming brand on mobile, the expectations are HUGE. Call of Duty: Mobile delivered on the expectations, and then some.  Let me guide you through how the game works, what’s so good about it, and how it monetizes. I will analyze Call of Duty Mobile monetization in detail.  Let’s …

Continue reading “$1.1 Billion and Counting: Call of Duty Mobile Monetization Analysis”

Wondering how AFK Arena got so successful in just two years? You’ve come to the right place. In our AFK Arena analysis, I go deep into this game’s user acquisition strategy, including a dissection of its user acquisition strategy and top-performing creatives. Furthermore, I analyze AFK Arena’s app store optimization and how it influences organic user …

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The world of mobile gaming is full of copycats. AFK Arena is definitely not one of them. This successful game is all about innovation – from gameplay to monetization.  You’re in for a deep analysis of AFK Arena monetization strategy that drives its success.  Let’s start.  How Successful Is AFK Arena?   AFK Arena was launched …

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In our Homescapes ads analysis, we tackle a burning question in the mobile game industry.  Are misleading puzzle ads an effective way to advertise a mobile game? Many players are calling out Homescapes’ fake ads, but they seem to be working. In this dissection, I go deep into Homescapes user acquisition strategy and its notorious ads. …

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Match-3 games can be more than just candies and saga maps. Playrix’s Gardenscapes and Homescapes were the first games on the market to prove this. Playrix brought innovation to both gameplay and monetization. In this article, we are going to dissect Homescapes monetization strategy. But first, let’s run through a few facts about the game.  …

Continue reading “Homescapes Monetization: A Strategy Worth $1.49 Billion”