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Some say it’s a necessary evil. Others call it vital to the mobile game economy. Most game developers agree that it’s essential for mobile game monetization. Of course, I’m talking about in-app ads – one of the biggest monetization trends.  Over the last few years, we witnessed the rise of in-app advertising. And mobile gamers are …

Continue reading “In-App Ads: Ultimate Guide for Game Publishers”

Getting something for free simply feels priceless. For this reason, you’ve decided to create a free-to-play mobile game. Now the question is, how to monetize it? Should you go for in-app purchases, in-app ads, or a hybrid model? We’re here to help you decide. In-app purchases are a great idea for a lot of games, …

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If you want to acquire more users for your mobile game, your best bet is paid advertising campaigns. More specifically, video advertising on social media. Wondering where to start? The first step is writing a script for social media ads. The process of scripting is very important because it helps you create better videos that …

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Wondering where to place ads for your app? Nowadays, the app market is highly competitive, so you have to think strategically. With so many different mobile ad networks out there, making a choice can be difficult. Not only that, but the app market is rapidly changing, and you need to keep up with all these changes.  …

Continue reading “Top 15 Mobile Ad Networks to Acquire App Users in 2023”

This article is all about how to write an app promo video script, which is the first step in creating a winning app promo video for a mobile game. You might be wondering, why are promotional videos for app stores such a big deal? Most importantly, it gets you more users organically. Secondly, it introduces …

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Feel like you’re constantly wasting your user acquisition budget on the wrong users? Wondering where you can find engaged, loyal, and monetizable users for your mobile game?  To find these users in the right places, you must know which ad networks are the best choice for your user acquisition campaigns. For this reason, we’ve listed …

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With so many apps and games out there, standing out is more difficult than ever. If you manage to create video ads that capture the users’ attention, you’re on the right track. Creating videos from scratch is a process that includes different tools, assets, and of course, a bit of know-how. We’ve listed all types …

Continue reading “Top 18 Video Ad Tools and Resources for Mobile Games”

Google named “mobile gaming” the future of leisure time. Habits change, and modern mobile gamer is far off the gamer stereotype. He plays mobile games while waiting, on the public transport, even on the toilet…

Want to know why people keep abandoning your mobile game?  You’re not alone.  Churn rate is a mobile game metric that keeps game developers awake at night.  Users abandon apps all the time, even the ones they like.   For this reason, every user you manage to keep is valuable. There are so many reasons why …

Continue reading “10 Ways to Lower Your Mobile Game’s Churn Rate in 2023”

Struggling to make your mobile game profitable? You probably need to rethink your monetization strategy. We’re here to help with that. In this article, we’ll go over the most important mobile game monetization KPIs as well as tips on how to reach them. Let’s dive right in! KPI #1: Day 7 Retention Above 10% User …

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Here’s a common game marketing dilemma. How much should you spend on getting one user to install your game? A mobile game metric that answers this question best is customer lifetime value. To stay profitable, you shouldn’t spend a dime over the sum you’re going to earn from a user. Now, let’s talk about what …

Continue reading “How to Boost User Lifetime Value for Mobile Games in 2023?”

As a mobile developer, you have one wish for your game → more players. Even better, players that can’t keep their hands off the game. A metric that shows how successful you are at doing this is called stickiness. This is one of the key mobile game metrics to track if you want your mobile …

Continue reading “Stickiness in Mobile Games: Key Insights & 9 Tips to Increase It”