Latest Posts

Useful Mobile Marketing Tools to Grow Your Business

Useful Mobile Marketing Tools to Grow Your Business

Starting a winning mobile marketing strategy is anything but simple. There’s a lot that goes into it. You’re required to master many different techniques and juggle multiple mobile marketing channels at the same time. Unless you stay on top of your mobile marketing strategy, it will fall apart quickly. That’s why smart marketers use different …

Mobile Marketing Glossary: Terms You Need to Know

Mobile Marketing Glossary: Terms You Need to Know

ARPDAU, CPC, MAU, DAU, ASO… No, I’m not having a stroke. I’m just listing some terms from our mobile marketing glossary. Do you know what all of them mean? If you work or have an interest in mobile marketing, you probably hear many technical terms being thrown around. As new mobile marketing practices emerge, we …

How Does Location-Based Mobile Marketing Work?

How Does Location-Based Mobile Marketing Work?

“Location” has become an indispensable part of our everyday life. We tag Instagram photos to show cool locations we’ve been to. On Facebook, we check-in to our favorite coffee place. We share our location with restaurants to get food delivered. Almost 1/3 of our mobile searches are location-related. It’s no wonder marketers are turning to …

55 Best Mobile App Conferences 2024 [Complete List]

55 Best Mobile App Conferences 2024 [Complete List]

Attending mobile app conferences offers a unique opportunity to stay ahead in the fast-paced mobile app and games industry. These events not only serve as a platform for networking and learning about the latest industry trends but also play a crucial role in shaping the future of mobile gaming and apps. Whether you’re an app …

Mobile Marketing Strategies: 10 Types to Master

Mobile Marketing Strategies: 10 Types to Master

Mobile device usage has been on a steady rise, with greater bursts in-between moments of technological advancement. Experts predict that 77% of the global population will use a smartphone by 2025. That means billions of people from all over the world. So if you want to elevate your business, you have to start paying more attention …

6 Superior Mobile Marketing Examples That Will Inspire You

6 Superior Mobile Marketing Examples That Will Inspire You

Mobile marketing is the youngest branch of marketing. Despite that, mobile marketing has plenty of examples where creativity and innovation prevailed in an era of click-baits and intrusive ads. To show you some of our most favorite examples of mobile marketing done right, here is the top 3 most innovative mobile marketing examples up to 2019.

How to Promote a Mobile Game in 7 Simple Steps

How to Promote a Mobile Game in 7 Simple Steps

Mobile game development is only a part of the full software cycle. If you wish a successful mobile game, you will need to research the market and work on promotion even before the actual development has started. Mobile game developers face many challenges today. To combat these challenges, adapt by starting with your mobile game promotion today. The early bird gets the worm.

What Is Mobile App Retention Rate and How to Calculate It?

What Is Mobile App Retention Rate and How to Calculate It?

Customer loyalty, user retention rate, and churn rate are some of the most important metrics in an app’s life. A loyal customer is worth more than ten new ones, but just how do you retain your users in your mobile app? This post tries to convey some of the issues an app might face and offers insight on how to face your app demons.

Mobile Game Marketing Guide: How to Promote a Mobile Game?

Mobile Game Marketing Guide: How to Promote a Mobile Game?

We will show you in this post how, where, and when to start your mobile game promotion. This guide to mobile marketing will brief you on all the ins and outs of a successful mobile app promotion. Don’t believe me? Our results speak volumes. Take a peek.

What is Mobile Marketing: The Ultimate Guide for Beginners

What is Mobile Marketing: The Ultimate Guide for Beginners

In this guide we will cover all the elementary segments of mobile marketing to bring you up-to-date with mobile marketing trends in 2019. The mobile industry is still expanding. This expansion has brought a flood of new tools and technologies for our convenience and entertainment.

ABSOLUTE GOLD: 5 Marketing Talks That Every Marketer MUST Watch

ABSOLUTE GOLD: 5 Marketing Talks That Every Marketer MUST Watch

In this post, I’m sharing 5 old-school marketing talks that defined my perception of marketing. I guarantee you that they will change your perspective as well. Just take a leap of faith (something I learned from Mr. Frank) and enjoy hours of high-quality marketing content.

Facebook Ad Examples Explained: Creative Inspiration for Mobile Game Ads

Facebook Ad Examples Explained: Creative Inspiration for Mobile Game Ads

Take a look at some of the best and worst Facebook ads. We took 5 great and 5 terrible Facebook ads and we explained them. Follow our tips and deliver great results on Facebook!

Read more