Mobile marketing used to be just a small part of digital marketing. Nowadays, it’s the most important channel for reaching customers, and companies recognize its many benefits. To keep up with this dynamic market, make sure to check out our list of mobile marketing statistics and trends for 2024. Mobile Marketing Market Statistics To start …

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  In a new update, TikTok revised the preview feature. From this update on, you can preview your creative by ad level.     As shown in the screenshot above, by going to (selecting) the ad level, you can find the “preview” option below (or next to the) “Log” option. For this option to be …

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Ran out of inspiration for your mobile marketing campaign? Don’t worry, I have the solution. In this article, you will find innovative mobile marketing campaigns and trends that might just get your creative juices flowing! Hottest Mobile Marketing Campaign Trends First off, in order to see why certain mobile marketing campaigns are cool and innovative, …

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Starting a winning mobile marketing strategy is anything but simple. There’s a lot that goes into it. You’re required to master many different techniques and juggle multiple mobile marketing channels at the same time. Unless you stay on top of your mobile marketing strategy, it will fall apart quickly. That’s why smart marketers use different …

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ARPDAU, CPC, MAU, DAU, ASO… No, I’m not having a stroke. I’m just listing some terms from our mobile marketing glossary. Do you know what all of them mean? If you work or have an interest in mobile marketing, you probably hear many technical terms being thrown around. As new mobile marketing practices emerge, we …

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Location has become an indispensable part of our everyday life. We tag Instagram photos to show cool locations we’ve been to. On Facebook, we check-in to our favorite coffee place. We share our location with restaurants to get food delivered. Almost 1/3 of our mobile searches are location-related. It’s no wonder marketers are turning to …

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Attending mobile app conferences offers a unique opportunity to stay ahead in the fast-paced mobile app and games industry. These events not only serve as a platform for networking and learning about the latest industry trends but also play a crucial role in shaping the future of mobile gaming and apps. Whether you’re an app …

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Mobile device usage has been on a steady rise. Experts predict that 77% of the global population will use smartphones by 2025. So if you want to elevate your business, mobile marketing is essential. Here are the different mobile marketing strategies you should leverage in 2024. Social Media Marketing Social media marketing is one of the fundamental mobile marketing …

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Mobile marketing is the youngest branch of marketing. Despite that, mobile marketing has plenty of examples where creativity and innovation prevailed in an era of click-baits and intrusive ads. To show you some of our most favorite examples of mobile marketing done right, here is the top 3 most innovative mobile marketing examples up to 2019.

Mobile game development is only a part of the full software cycle. If you wish a successful mobile game, you will need to research the market and work on promotion even before the actual development has started. Mobile game developers face many challenges today. To combat these challenges, adapt by starting with your mobile game promotion today. The early bird gets the worm.

Customer loyalty, user retention rate, and churn rate are some of the most important metrics in an app’s life. A loyal customer is worth more than ten new ones, but just how do you retain your users in your mobile app? This post tries to convey some of the issues an app might face and offers insight on how to face your app demons.