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Many puzzle mobile games are not financially viable. It’s not so much about how good the game is, but how well it’s advertised. Mobile game marketing is the crucial link between developing a superb game and monetizing it. That’s why you need to master puzzle mobile game advertising. In this article, you’ll learn: What are …

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Your Facebook ads aren’t delivering? Not spending at all? Or they’re spending a small chunk (10–15%) of the daily budget? If your company advertises on Facebook, you’ve encountered this problem at least once (that’s why you’re reading this). Ads aren’t running, sales aren’t coming in… Facebook’s support is giving you lousy solutions. Your rep can’t …

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The casual games industry is a thriving marketplace where success depends on user acquisition. Knowing how to effectively advertise casual mobile games is essential, and paid advertising plays a critical role in this arena. This article dives into proven user acquisition strategies, creative trends, and examples from leading casual games. Ready to level up your …

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So, everybody is telling you that you should promote your mobile game. And they’re right. There’s just one problem. Your mobile game marketing budget is low or even non-existent. 😱 Don’t worry, I have good news. Marketing a mobile game on a low budget is possible. Here’s how. 1. Create Attention-Grabbing Visuals Stunning visuals are …

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Do you know what’s one of the biggest deciding factors in the user’s decision to download a mobile game? App Store ratings. In this article, we go through: Why App Store ratings are important Essential statistics you need to know How to get users to leave feedback How to improve your App Store ratings Ready? …

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Do you know what separates mobile games with millions of users from games that are played only by friends and family? Mobile game launch strategy.  How to soft launch your first mobile game? How to do a hard launch? What are the key steps to success? How to acquire users? I’ve written a simple 5-step …

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Did you know game publishers earn an average of $6.50 for every dollar they spend on mobile game influencer marketing? Yep, some even earn up to $20 for every dollar spent. If done right, collaborating with influencers to promote a mobile game can be incredibly successful. It’s no secret that this is a very lucrative …

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So you have created a mobile game and now you’re thinking about the ways to promote it. Sounds simple enough, right? Well, mobile game marketing can be a tricky thing, especially if you have a small budget. It’s tough to compete with big publishers who have millions of dollars as well as teams of people …

Continue reading “Mobile Game Marketing: How to Promote Your Game on Social Media?”

Do you know what happens when you soft launch a mobile game? You get valuable feedback that helps you improve your game and make it perfect. All big publishers, as well as many indie developers, do it. You should too. I’m going to explain why you should soft launch a mobile game and the best …

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This is a guest blog post by InMobi: In the realm of digital marketing, there have historically been two camps: brand marketing and performance marketing. Brand marketing was focused on awareness and other top-of-the-funnel benchmarks, while performance marketing was focused further down the funnel on goals like prospects, leads, downloads/installs, purchases, sign-ups, re-engagements, etc. But, …

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In-app advertising is one of the biggest mobile game monetization trends in 2023. It is a great way for mobile game publishers to earn money off their games. However, in-game advertising revenue depends on the type of mobile game ad formats you choose. That’s why I have put together an overview of the most important …

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Creating an outstanding mobile game is one thing but monetizing it is a different beast entirely. There are many monetization strategies you can choose from. However, not all of them work in 2023. That’s why we have compiled a list of top mobile game monetization trends. If used right, these strategies will maximize your mobile game …

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