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ARPDAU, CPC, MAU, DAU, ASO… No, I’m not having a stroke. I’m just listing some terms from our mobile marketing glossary. Do you know what all of them mean? If you work or have an interest in mobile marketing, you probably hear many technical terms being thrown around. As new mobile marketing practices emerge, we …

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“Location” has become an indispensable part of our everyday life. We tag Instagram photos to show cool locations we’ve been to. On Facebook, we check-in to our favorite coffee place. We share our location with restaurants to get food delivered. Almost 1/3 of our mobile searches are location-related. It’s no wonder marketers are turning to …

Continue reading “How Does Location-Based Mobile Marketing Work?”

The app market is getting more and more crowded as we speak. Standing out from the competition might seem impossible, but don’t stress, there is a solution. By creating a top-notch mobile marketing strategy, you can speed past the competition and leave it in the dust. Want to know how to do it? Then keep …

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There are so many great mobile app conferences in 2023.  We know how difficult it is to find the best fit for you or your business. To help you out with this, we’ve created a list of the best mobile industry events. These mobile and mobile app conferences and events will help you dig deep into the …

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Mobile device usage has been on a steady rise, with greater bursts in-between moments of technological advancement. Experts predict that 77% of the global population will use a smartphone by 2025. That means billions of people from all over the world. So if you want to elevate your business, you have to start paying more attention …

Continue reading “Mobile Marketing Strategies: 10 Types to Master in 2023”

So you have created an exciting new mobile game. It’s awesome and you can’t wait to launch it. But there’s just one tiny issue. You’re not sure how to make people actually download it and play it. So you start worrying that your amazing game will get lost among hundreds of others in the app store. Don’t worry, we’re here to help!

Mobile marketing is the youngest branch of marketing. Despite that, mobile marketing has plenty of examples where creativity and innovation prevailed in an era of click-baits and intrusive ads. To show you some of our most favorite examples of mobile marketing done right, here is the top 3 most innovative mobile marketing examples up to 2019.

Mobile game development is only a part of the full software cycle. If you wish a successful mobile game, you will need to research the market and work on promotion even before the actual development has started. Mobile game developers face many challenges today. To combat these challenges, adapt by starting with your mobile game promotion today. The early bird gets the worm.

Customer loyalty, user retention rate, and churn rate are some of the most important metrics in an app’s life. A loyal customer is worth more than ten new ones, but just how do you retain your users in your mobile app? This post tries to convey some of the issues an app might face and offers insight on how to face your app demons.

We will show you in this post how, where, and when to start your mobile game promotion. This guide to mobile marketing will brief you on all the ins and outs of a successful mobile app promotion. Don’t believe me? Our results speak volumes. Take a peek.

In this guide we will cover all the elementary segments of mobile marketing to bring you up-to-date with mobile marketing trends in 2019. The mobile industry is still expanding. This expansion has brought a flood of new tools and technologies for our convenience and entertainment.

In this post, I’m sharing 5 old-school marketing talks that defined my perception of marketing. I guarantee you that they will change your perspective as well. Just take a leap of faith (something I learned from Mr. Frank) and enjoy hours of high-quality marketing content.