What are in-app purchases in mobile games? What are the types? How do top-grossing games implement them? We got it all covered.

Struggling with writing a script for social media ads? Don't know where to start? Here's a step-by-step process you can follow!

Our team at Udonis compiled a list of top game ad networks for acquiring Android and iOS users for your game. Give us your thoughts.

We compiled a list of the 18 best video ad tools and resources. Find the right video ad tools for you and create amazing ads for your app.

You’ll learn all about gamers' demographics, what games they play, and what they spend their money on. Read now!

Learn all about the churn rate metric, what are the industry benchmarks, and how to use this info to lower your churn rate.

Want to boost your game’s revenue? Here’s a list of 8 mobile game monetization KPIs with tips on what you should and shouldn’t do.

Discover what lifetime value is, why it matters, how to track it, and benchmarks for improvement. Learn strategies to enhance your LTV now.

What is stickiness in mobile games? How to calculate and track it? What are the industry benchmarks and how to reach them? Find out now.

Facebook campaigns for mobile games can help you acquire users and monetize them. Find out how to set them up!

Learn what is conversion rate in marketing, its formula, and examples. Use our conversion rate calculator to easily calculate it!