We compiled a list of the 18 best video ad tools and resources. Find the right video ad tools for you and create amazing ads for your app.

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Discover what lifetime value is, why it matters, how to track it, and benchmarks for improvement. Learn strategies to enhance your LTV now.

What is stickiness in mobile games? How to calculate and track it? What are the industry benchmarks and how to reach them? Find out now.

Facebook campaigns for mobile games can help you acquire users and monetize them. Find out how to set them up!

Learn what is conversion rate in marketing, its formula, and examples. Use our conversion rate calculator to easily calculate it!

Not sure how to create the perfect app promo video for a mobile game? Click here and let me explain everything you need to know!

This is the only market research on hyper casual games you need. Key features, metrics, and advertising methods to improve your game.

No correlation between your Facebook and Google Analytics conversions? The Answer lies in Google Analytics' Referral Exclusion List feature.