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What is Churn Rate? Meaning, Formula, and Calculator

What is Churn Rate? Meaning, Formula, and Calculator

Learn all about the churn rate metric, what are the industry benchmarks, and how to use this info to lower your churn rate.
Reach Key Mobile Game Monetization KPIs With These Tips

Reach Key Mobile Game Monetization KPIs With These Tips

Want to boost your game’s revenue? Here’s a list of 8 mobile game monetization KPIs with tips on what you should and shouldn’t do.
What Is LTV (Lifetime Value)? Meaning and Calculator

What Is LTV (Lifetime Value)? Meaning and Calculator

Discover what lifetime value is, why it matters, how to track it, and benchmarks for improvement. Learn strategies to enhance your LTV now.
Stickiness in Mobile Games: Key Insights & 9 Tips to Increase It

Stickiness in Mobile Games: Key Insights & 9 Tips to Increase It

What is stickiness in mobile games? How to calculate and track it? What are the industry benchmarks and how to reach them? Find out now.
Facebook Campaigns for Mobile Games: Best Practices

Facebook Campaigns for Mobile Games: Best Practices

Facebook campaigns for mobile games can help you acquire users and monetize them. Find out how to set them up!
What Is a Conversion Rate (CVR)? Definition, Formula & Calculator

What Is a Conversion Rate (CVR)? Definition, Formula & Calculator

Learn what is conversion rate in marketing, its formula, and examples. Use our conversion rate calculator to easily calculate it!
How to Create an App Promo Video for Mobile Games?

How to Create an App Promo Video for Mobile Games?

Not sure how to create the perfect app promo video for a mobile game? Click here and let me explain everything you need to know!
Market Research on User Acquisition for Hyper-Casual Games

Market Research on User Acquisition for Hyper-Casual Games

This is the only market research on hyper casual games you need. Key features, metrics, and advertising methods to improve your game.
Referral Exclusion List Explained

Referral Exclusion List Explained

No correlation between your Facebook and Google Analytics conversions? The Answer lies in Google Analytics' Referral Exclusion List feature.
Top Mobile Marketing Companies: Reviews

Top Mobile Marketing Companies: Reviews

Wondering what are the top mobile marketing companies in 2022? You're in luck! We have compiled a list by different categories.
20 Benefits of Mobile Marketing for Your Business

20 Benefits of Mobile Marketing for Your Business

Advantages of mobile marketing outweigh the disadvantages. Check out this post to find out what are the main benefits of mobile marketing.
Facebook and Snapchat: Key Elements of an App Install Ad

Facebook and Snapchat: Key Elements of an App Install Ad

Do you know the key elements of Facebook and Snapchat app install ads? Here's what you need to know for 2023!
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