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In-App Ads: Ultimate Guide for Game Publishers

In-App Ads: Ultimate Guide for Game Publishers

Some say it’s a necessary evil. Others call it vital to the mobile game economy. Most game developers agree that it’s essential for mobile game monetization. Of course, I’m talking about in-app ads – one of the biggest monetization trends.  Over the last few years, we witnessed the rise of in-app advertising. And mobile gamers are …

In-App Purchases Guide for Successful Mobile Game Monetization

In-App Purchases Guide for Successful Mobile Game Monetization

Getting something for free simply feels priceless. For this reason, you’ve decided to create a free-to-play mobile game. Now the question is, how to monetize it? Should you go for in-app purchases, in-app ads, or a hybrid model? We’re here to help you decide. In-app purchases are a great idea for a lot of games, …

How to Write a Script for Social Media Ads for Games?

How to Write a Script for Social Media Ads for Games?

If you want to acquire more users for your mobile game, your best bet is paid advertising campaigns. More specifically, video advertising on social media. Wondering where to start? The first step is writing a script for social media ads. The process of scripting is very important because it helps you create better videos that …

Top 15 Mobile Game Ad Networks to Acquire Players

Top 15 Mobile Game Ad Networks to Acquire Players

Feel like you’re constantly wasting your user acquisition budget on the wrong users? Wondering where you can find engaged, loyal, and monetizable users for your mobile game?  To find these users in the right places, you must know which ad networks are the best choice for your user acquisition campaigns. For this reason, we’ve listed …

Top 18 Video Ad Tools and Resources for Mobile Games

Top 18 Video Ad Tools and Resources for Mobile Games

With so many apps and games out there, standing out is more difficult than ever. If you manage to create video ads that capture the users’ attention, you’re on the right track. Creating videos from scratch is a process that includes different tools, assets, and of course, a bit of know-how. We’ve listed all types …

Who Are the Modern Mobile Gamers: Breaking Gamer Stereotypes

Who Are the Modern Mobile Gamers: Breaking Gamer Stereotypes

Google named “mobile gaming” the future of leisure time. Habits change, and modern mobile gamer is far off the gamer stereotype. He plays mobile games while waiting, on the public transport, even on the toilet…

10 Ways to Lower Your Mobile Game’s Churn Rate

10 Ways to Lower Your Mobile Game’s Churn Rate

Want to know why people keep abandoning your mobile game?  You’re not alone.  Churn rate is a mobile game metric that keeps game developers awake at night.  Users abandon apps all the time, even the ones they like.   For this reason, every user you manage to keep is valuable. There are so many reasons why …

Reach Key Mobile Game Monetization KPIs With These Tips

Reach Key Mobile Game Monetization KPIs With These Tips

Struggling to make your mobile game profitable? You probably need to rethink your monetization strategy. We’re here to help with that. In this article, we’ll go over the most important mobile game monetization KPIs as well as tips on how to reach them. Let’s dive right in! KPI #1: Day 7 Retention Above 10% User …

How to Boost User Lifetime Value for Mobile Games?

How to Boost User Lifetime Value for Mobile Games?

Here’s a common game marketing dilemma. How much should you spend on getting one user to install your game? A mobile game metric that answers this question best is customer lifetime value. To stay profitable, you shouldn’t spend a dime over the sum you’re going to earn from a user. Now, let’s talk about what …

Stickiness in Mobile Games: Key Insights & 9 Tips to Increase It

Stickiness in Mobile Games: Key Insights & 9 Tips to Increase It

As a mobile developer, you have one wish for your game → more players. Even better, players that can’t keep their hands off the game. A metric that shows how successful you are at doing this is called stickiness. This is one of the key mobile game metrics to track if you want your mobile …

Facebook Campaigns for Mobile Games: Best Practices

Facebook Campaigns for Mobile Games: Best Practices

The Facebook Ads algorithm is becoming more and more powerful. It’s no wonder there’s an increasing number of Facebook campaigns for mobile games. But the big question is – how to utilize Facebook Ads for maximum performance? Perhaps you think, “Oh well, I can’t do anything about it. If Facebook likes my ads they will …

What Is a Conversion Rate (CVR)? Definition, Formula & Calculator

What Is a Conversion Rate (CVR)? Definition, Formula & Calculator

Have you ever wondered what a conversion rate, or CVR, means in the context of marketing, advertising, or mobile apps? It’s a crucial metric that determines the effectiveness of your campaigns and strategies. Whether you’re just starting out or you’re an industry professional, understanding the CVR metric is key. In this article, we’ll explore conversion …

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