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With so many apps and games out there, standing out is more difficult than ever. If you manage to create video ads that capture the users’ attention, you’re on the right track. Creating videos from scratch is a process that includes different tools, assets, and of course, a bit of know-how. We’ve listed all types …

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Google named “mobile gaming” the future of leisure time. Habits change, and modern mobile gamer is far off the gamer stereotype. He plays mobile games while waiting, on the public transport, even on the toilet…

Want to know why people keep abandoning your mobile game?  You’re not alone.  Churn rate is a mobile game metric that keeps game developers awake at night.  Users abandon apps all the time, even the ones they like.   For this reason, every user you manage to keep is valuable. There are so many reasons why …

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Struggling to make your mobile game profitable? You probably need to rethink your monetization strategy. We’re here to help with that. In this article, we’ll go over the most important mobile game monetization KPIs as well as tips on how to reach them. Let’s dive right in! KPI #1: Day 7 Retention Above 10% User …

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Here’s a common game marketing dilemma. How much should you spend on getting one user to install your game? A mobile game metric that answers this question best is customer lifetime value. To stay profitable, you shouldn’t spend a dime over the sum you’re going to earn from a user. Now, let’s talk about what …

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As a mobile developer, you have one wish for your game → more players. Even better, players that can’t keep their hands off the game. A metric that shows how successful you are at doing this is called stickiness. This is one of the key mobile game metrics to track if you want your mobile …

Continue reading “Stickiness in Mobile Games: Key Insights & 9 Tips to Increase It”

The Facebook Ads algorithm is becoming more and more powerful. It’s no wonder there’s an increasing number of Facebook campaigns for mobile games. But the big question is – how to utilize Facebook Ads for maximum performance? Perhaps you think, “Oh well, I can’t do anything about it. If Facebook likes my ads they will …

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How would you define performance? Many marketers would explain it as one simple metric – conversion rate. When it comes to mobile game metrics, this is the golden one. There are some frequent questions we’ve stumbled upon when it comes to conversion rates. What is a good mobile game conversion rate? How do I increase …

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Need help creating an app promo video for a mobile game? You’ve come to the right place! With this knowledge, you’ll be creating professional app promo videos in no time and improving user acquisition. Here’s what’s included in this extensive guide: The process of creating app promo videos How to write a promo video script …

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You want your user acquisition efforts to pay off and we get you. To achieve this with hyper casual games you will need plenty of data. Look no further. Here’s the only analysis you’ll need. We give you an overview of the most recent and relevant market research on hyper casual games coming from Adjust …

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No correlation between conversions listed in your Facebook ads manager and the ones in Google Analytics? The answer lies in the Referral Exclusion List. What is that? Tune in to find out more… Have you ever wondered why Google Analytics lists paypal.com as a referral conversion source? And Paypal clearly has nothing to do with your sales? …

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Finding a mobile marketing company that can help you produce measurable results is not easy. A lot of companies promise a lot but deliver very little. There are also so many of them which makes it even harder to identify the best ones. If you’re wondering what the top mobile marketing companies in 2023 are, …

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