What is player lifespan in mobile gaming? What are the six stages in a player's lifespan? Why is it crucial and how to boost it? Find out now!

How long does an average mobile game lifecycle last? Find out, and read about tips & tricks used by top publishers to increase lifecycles!

Looking for examples of motivation-based creatives? Learn all about them in our article, and check out our top creative picks.

Find out what monetization messaging is, what are the best ways to go about it, and have a peek at how the pros do it in our analysis!

What is hybrid monetization, how do IAP, IAA, and subscriptions work together, how do industry leaders do it, and how can you do it? Read now

On offerwalls in mobile games; find out the good and the bad, see practical examples from top publishers, get benchmarks and expert tips!

What is motivation-based game advertising? Why are motivation-based creatives working so well? How can you get started with them? Find out.

Why are games with meta layer monetization so popular? What types are there? How do they tie in with player motivations? Find out.

Making real money with virtual slot machines. Read our Cash Frenzy monetization analysis and find out how it’s generating so much revenue!

In our EverMerge analysis, find out what's their user acquisition strategy, who their users are, which creatives work the best, and more.

What is IDFA? What changes does IDFA bring? How will IDFA changes affect mobile gaming? How to adapt to IDFA? Find answers in this article.