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How to Get Good App Store Ratings for Your Mobile Game?

How to Get Good App Store Ratings for Your Mobile Game?

Do you know what’s one of the biggest deciding factors in the user’s decision to download a mobile game? App Store ratings. In this article, we go through: Why App Store ratings are important Essential statistics you need to know How to get users to leave feedback How to improve your App Store ratings Ready? …

Mobile Game Launch Strategy: How to Launch Your First Mobile Game?

Mobile Game Launch Strategy: How to Launch Your First Mobile Game?

Do you know what separates mobile games with millions of users from games that are played only by friends and family? Mobile game launch strategy.  How to soft launch your first mobile game? How to do a hard launch? What are the key steps to success? How to acquire users? I’ve written a simple 5-step …

Mobile Game Influencer Marketing: Tips to Get More Users

Mobile Game Influencer Marketing: Tips to Get More Users

Did you know game publishers earn an average of $6.50 for every dollar they spend on mobile game influencer marketing? Yep, some even earn up to $20 for every dollar spent. If done right, collaborating with influencers to promote a mobile game can be incredibly successful. It’s no secret that this is a very lucrative …

How to Promote Your Mobile Game on Social Media?

How to Promote Your Mobile Game on Social Media?

So you have created a mobile game and now you’re thinking about the ways to promote it. Sounds simple enough, right? Well, mobile game marketing can be a tricky thing, especially if you have a small budget. It’s tough to compete with big publishers who have millions of dollars as well as teams of people …

How to Soft Launch a Mobile Game? Best Strategies for Success

How to Soft Launch a Mobile Game? Best Strategies for Success

Do you know what happens when you soft launch a mobile game? You get valuable feedback that helps you improve your game and make it perfect. All big publishers, as well as many indie developers, do it. You should too. I’m going to explain why you should soft launch a mobile game and the best …

Why All Marketing is Performance Marketing Now

Why All Marketing is Performance Marketing Now

This is a guest blog post by InMobi: In the realm of digital marketing, there have historically been two camps: brand marketing and performance marketing. Brand marketing was focused on awareness and other top-of-the-funnel benchmarks, while performance marketing was focused further down the funnel on goals like prospects, leads, downloads/installs, purchases, sign-ups, re-engagements, etc. But, …

Mobile Game Ad Formats for Increasing In-App Ad Revenue

Mobile Game Ad Formats for Increasing In-App Ad Revenue

In-app advertising is one of the biggest mobile game monetization trends in 2023. It is a great way for mobile game publishers to earn money off their games. However, in-game advertising revenue depends on the type of mobile game ad formats you choose. That’s why I have put together an overview of the most important …

Top Mobile Game Monetization Trends for 2024

Top Mobile Game Monetization Trends for 2024

Creating an outstanding mobile game is one thing but monetizing it is a different beast entirely. There are many monetization strategies you can choose from. However, not all of them work. That’s why we have compiled a list of top mobile game monetization trends. If used right, these strategies will maximize your mobile game revenue.  1. …

Mobile Game Market Trends for 2023 You Need to Know

Mobile Game Market Trends for 2023 You Need to Know

With 2022 behind us, it’s time to turn our attention to mobile game market trends in 2023 and the years to come. Statistics show that the mobile gaming market has experienced a slight decline in 2022 compared to the previous years. However, it remains highly profitable in 2023. So, what are some mobile game market …

How to Get Your Game Featured on Google Play?

How to Get Your Game Featured on Google Play?

If you’re a developer, you must have thought about how great it would be to get your game featured on Google Play. It is something that can get your game so much more visibility and new players. Plus, it would help with your overall mobile game marketing efforts. But how do you do it? Is …

What is Mobile Game Guerrilla Marketing?

What is Mobile Game Guerrilla Marketing?

Did you know that there are over 6.3 million apps out there? More than a third of those apps are mobile games. What does that tell you? The market is crowded, and the competition is fierce. Basic mobile game marketing methods are no longer enough to make your game a success. You need to step …

200+ Mobile Games Statistics: Market Report [2024]

200+ Mobile Games Statistics: Market Report [2024]

The mobile game market is constantly changing. If you’re a mobile game developer, publisher, marketer, or investor, you need to keep up with mobile games market trends and understand where the mobile gaming industry is heading. It’s the only way to make informed decisions. To help you out, I’ve put together more than 200 mobile …

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