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Nowadays, social media advertising is a must if you’re looking to reach new and broad audiences. The harsh truth is: it is hard to grow mobile games on social media organically. Still, it’s not impossible. Almost everyone uses social media nowadays. For example, take Facebook, which has more than 2.8 billion users! Thus, if you’re …

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App Indexing lets Google index apps just like websites. Deep links to your website appear in Google Search results. That means your users can quickly discover content they’re searching for, landing on the right content in the app.

Wondering who is playing puzzle mobile games? What motivates them to play? How to advertise a puzzle game? Which monetization methods work best? You have come to the right place. This puzzle games report covers all of that and much more. Let’s dive in! Introduction and Methodology We’ll go over the research that’s based on …

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Looking for an extensive  mobile RPG report? You’re in for a treat! In this RPG report, you’ll find out everything you ever wanted to know about mobile role-playing games and its players. We cover: Who are RPG gamers and what motivates them What leads to high churn rates The role of community in mobile role-playing games …

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Wondering who are strategy gamers? You’re in for a treat. In this research, we explore who is playing mobile strategy games and what motivates strategy gamers. We also cover: The role of community in strategy games Features every successful strategy game needs to have Best monetization methods for strategy games The type of ads strategy …

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Want to learn how to create Mintegral ads for apps and games? We got you covered. In this step-by-step guide, we teach you how to set up a Mintegral ad campaign to acquire more users. Considering Mintegral is currently one of the top ad networks for apps & games, it will boost the effectiveness of …

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Creating Facebook Ads can seem like a simple task, but there are many mistakes you can make while you’re creating ads. We’ve listed 5 most common Facebook Ads mistakes, and avoiding them will make sure your ads have better reach and performance on the biggest social media network.

App store optimization is essential for the success of your app or mobile game. To do it right, it’s a smart move to use ASO tools or app store optimization tools.  ASO tools, like the ones we’re going to review in this article, can help you improve the visibility of your app and boost conversions. …

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Looking for a list of top mobile push notification providers? You have come to the right place! As you might know, using push notifications is a very effective way of keeping app users engaged. It can improve key app metrics like user retention, DAU/MAU, LTV, churn rate, etc. But, in order to achieve that, you …

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Nowadays, in-app ads are the most popular app monetization method there is. So we figured you ought to know how to integrate Facebook ads in your app.That’s why we’ve put together this simple how-to blog post. Just follow these simple steps and you’ll be getting that ad revenue in no time! Initial Steps for Facebook …

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Looking for a guide on how to connect your app with Facebook? Well, your search ends here. In this post, we’ll tell you all you need to know about setting up Facebook SDK for Android and for iOS So pull up a chair and read about it below. What is Facebook SDK? Facebook SDK allows …

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App store optimization for games is not very different from the usual ASO for other types of apps. It is, however, the most daunting one due to the sheer number of mobile games on the app stores. Experts predict that the global games market will generate around $152.1 billion in 2019. While we play games, the competition in the app stores is rising steadily. It falls to us marketers to penetrate the hard shell of the mobile gaming market and let us see how.