Breaking down King’s Choice advertising strategy, demographics, player motivations, ASO, and more, to determine what makes it successful!

Read our guide on app store screenshots, covering research, tips, screenshot examples from top publishers, stores’ requirements, and more.

Doing research on ad intelligence platforms? This article covers top ad intelligence providers, along with their features and pricing.

Find out how does Royal Match make money, is it like the ads, how many levels it has and why it's so popular!

What is K-factor? How to calculate K-factor? Is K-factor important? Get answers to these questions and learn more about the virality metric.

Bundles, piggy banks, battle passes, and other features intended to boost IAP monetization! Learn why they work and how to implement them.

See the top playable ads examples of 2022, learn what's working for the biggest publishers in different genres, and catch playable trends.

See examples of top casual games ads in Q1 of 2022, learn what's working for the biggest advertisers in the genre and catch creative trends.

Learn what mobile attribution platforms are, who the biggest providers are, and which one you should choose for your app.

Gaming sees no age. Learn all about generations and gaming in our overview of gaming habits for Boomers, Gen X, Millennials, and Gen Z.

What’s the difference between a hyper-casual and hybrid-casual games? Learn about how to create hybrid-casual games and monetize them!