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What Is ROAS in Marketing? Meaning, Formula, and Calculation

What Is ROAS in Marketing? Meaning, Formula, and Calculation

Learn about Return on Ad Spend (ROAS), why it’s important, how to calculate it, and tips to optimize your ad spend for maximum profit
UnusuAll Raises $3.6 Million Led By Garena

UnusuAll Raises $3.6 Million Led By Garena

UnusuAll raises $3.6 million in funding led by Garena. The funding will be used to publish the startup's first game and expand the team.
Riot Games’ Mobile Revenue Crosses $100 Million

Riot Games’ Mobile Revenue Crosses $100 Million

Riot Games’ mobile revenue shows the studio performing well on the mobile gaming market guided by the success of League of Legends: Wild Rift
Gaming Talks: Joel Julkunen on Top Mobile Game Trends & Features

Gaming Talks: Joel Julkunen on Top Mobile Game Trends & Features

Learn about the hottest mobile game trends and features from Joel Julkunen, Vice President and Co-Founder of GameRefinery!
Activision Blizzard Sexual Harassment Allegations Cause Employee Walkout

Activision Blizzard Sexual Harassment Allegations Cause Employee Walkout

The Activision Blizzard sexual harassment lawsuit is shaking the gaming industry. The response from the company has employees up in arms!
June’s Journey Monetization Model: Here’s Why It Works

June’s Journey Monetization Model: Here’s Why It Works

What makes June’s Journey monetization strategy good? It puts user experience first and focuses on engaged players. Learn more!
Garena Free Fire Hits 1 Billion Downloads on Google Play

Garena Free Fire Hits 1 Billion Downloads on Google Play

Records keep being broken as Garena Free Fire Hits 1 billion downloads on the Google Play Store. Read more about it on our blog!
Mobile Game Push Notifications: Best Practices & Examples

Mobile Game Push Notifications: Best Practices & Examples

Read our list of best practices that will improve your mobile game push notifications strategy, together with examples.
These 13 In-App Purchase Mistakes Are Costing You Big Time

These 13 In-App Purchase Mistakes Are Costing You Big Time

I’ve put together a list of 13 biggest in-app purchase mistakes that are affecting your revenue. Find out what they are and how to fix them.
Stop Making These In-App Advertising Mistakes Right Now

Stop Making These In-App Advertising Mistakes Right Now

What are the biggest in-app advertising mistakes in mobile gaming? Are you making them? Find out what they are and how to fix them.
Buzz Capital Investment into Games Studios and Publishers

Buzz Capital Investment into Games Studios and Publishers

Buzz Capital Investment into Dream Harvest and Fundamentally Games had been completed. Find out more on our blog!
Push Notifications Copywriting: 18 Tips for Improving Engagement

Push Notifications Copywriting: 18 Tips for Improving Engagement

Want more engagement and better retention for your mobile game? You need to master the art of push notifications copywriting! Find out how!
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