There is plenty of Google bidding strategies, but do you know which one is the best way to advertise your business and boost your efficiency?

If you ever wanted to see how much a certain competitor spent on Facebook ads just check Facebook ads library. Learn something new about them.

If you are googling this you're probably wondering how to get more app reviews. We can help - read our step-by-step guide.

Are you using mobile app analytics? If your answer is no, then you should read this article. You'll thank us later.

Find out what is user acquisition in marketing and learn about the main UA models, complete with examples and strategies!

The process of App Store Optimization has many moving parts. Read our guide to learn how to organically attract more users for your app!

There are many Facebook Ads Manager updates happening each year. In this article, we're bringing you the most important updates for 2023.

You created an app and now what? You have to start using app analytics tools to collect and analyze data. Here are our favorites.

We listed the 16 most popular social media networks worldwide by the number of active users, starting with Facebook, ending with Baidu Tieba.

Mobile app market is more and more adopted by the marketers and ad spend for app installs will continuously grow. Would you agree?

If you've been thinking about expanding your media buying campaign, we've modeled data to explain 4 tiers of media buying.