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Genshin Impact’s Developer miHoYo Sues Bilibili

Genshin Impact’s Developer miHoYo Sues Bilibili

Genshin Impact’s developer miHoYo sues Bilibili, a video streaming service from China. The company filed a lawsuit to repair the damage caused by leaks on Bilibili’s platform.

However, miHoYo claims that they are not interested in severing ties with Bilibili.

miHoYo’s only goal is to find out who is leaking their game content and put a stop to it. Bilibili and miHoYo have been partners for a very long time, and this lawsuit won’t change that. The company opted for the suit because of Chinese legislation. Without the suit, the company cannot get access to information on the leakers due to privacy regulations

From the very beginning of Genshin Impact’s growth, miHoYo has dealt with leaks coming from all kinds of sources. One of those leak sources includes people with non-disclosure agreements (NDA’s). Bilibili’s Xia Linfei claimed that the company believes that the beta-testers are responsible for the leak.

Genshin Impact Game Showcase
Source: miHoYo Genshin Impact

Who Is Bilibili?

Bilibili is a Chinese video streaming and sharing website based in Shanghai, also known under the name B-site. Their website is similar to YouTube, which makes it a good ground for video leaks since anyone can register and post.

miHoYo shares a history with Bilibili, as Bilibili used to host Genshin Impact’s live streams for Chinese players. 

miHoYo and the Leak History

Genshin Impact is a popular role-playing game with more than 15 million downloads on iOS. (GameRefinery)

Since the game has a big player base on all platforms, an active leaker community is unavoidable. One of the other reasons why Genshin Impact is a good target for leakers is that the game monetizes through a gacha system, which is very similar to gambling because the items that the player receives are completely random

Players use in-game currency to test their luck and try to get the item that they want. However, they eventually run out of in-game currency, and it becomes hard to acquire it in the game. So, the players need to purchase more of it.

This kind of system makes a large number of players spend a lot of money. Moreover, those players want to make sure that they have the funds ready for a new batch of characters that are coming out. Therefore, the leaking community has a wide audience waiting for any new information. Leaks are usually posted on social media, such as Twitter and Reddit, where the leakers can be anonymous.

However, miHoYo started battling those leaks by posting update announcements on their Twitter page as a part of patch notes. By using this social media updates strategy, miHoYo plans on keeping user retention and dissuading players from visiting leakers’ profiles.

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