Diablo Immortal Player Count, Revenue & Stats [2025]

Wondering how popular is Diablo Immortal among gamers? You’re in the right spot—we’ve gathered all Diablo Immortal player count data, including monthly and daily active users. Plus, we’ll look into recent trends, revenue, downloads, statistics, and more, all for the mobile version of the game published by Blizzard Entertainment.

Let’s start with the big numbers:

How Many People Play Diablo Immortal?

Diablo Immortal may not be brand new anymore, but it still draws a steady stream of players each month. Let’s dig into how active its player base has been recently.

Diablo Immortal Monthly Player Count (Monthly Active Users)

Over its lifetime, Diablo Immortal averages around 2 million monthly active users. Here’s a closer look at the monthly player numbers for the past two years:

In the past two years, Diablo Immortal has experienced some ups and downs. Notably, mid-2023 saw a significant surge, peaking in July with over 2 million active users—well above the game’s average. Since then, there’s been a slow but steady decrease. Yet even now, in early 2025, the monthly numbers still hover around 1.1 million, suggesting a loyal core audience despite fewer new players.

Possible reasons for peaks include updates, seasonal events, or big content drops—typical for games like Diablo Immortal, known for regular live-ops and content refreshes.

Diablo Immortal Daily Player Count (Daily Active Users)

On average, Diablo Immortal sees around 270 thousand daily active users. Here’s the daily player breakdown over the past couple of years:

Daily numbers show a similar story to monthly figures. The big peak happened around mid-2023, likely tied to seasonal events, updates, or marketing pushes from Blizzard. Following that surge, daily active users gradually decreased but have now stabilized around the 150K mark in 2025.

Given the game is several years into its life, a daily player count consistently above 150,000 still indicates good health, especially for a mobile RPG with competition from newer games.

How Many People Are Playing Diablo Immortal Right Now?

As of this moment, around 150,000 people are playing Diablo Immortal. Clearly, the battle against darkness is still in full swing.

Diablo Immortal Player Stats

Diablo Immortal is a global hit—but who exactly is playing, and how engaged are they? Here’s what we know about player demographics, how long players stay in the game, and how frequently they open it.

Diablo Immortal Demographics

First, let’s break down the player base by gender:

• Male players: 78.8%
• Female players: 21.2%

Next, here’s where Diablo Immortal players are coming from by country:

• 🇺🇸 United States – 25% (7.39M downloads)
• 🇧🇷 Brazil – 10% (2.86M downloads)
• 🇰🇷 South Korea – 7% (2.02M downloads)
• 🇩🇪 Germany – 4% (1.23M downloads)
• 🇵🇭 Philippines – 4% (1.22M downloads)
• 🇲🇽 Mexico – 3% (997K downloads)
• 🇫🇷 France – 3% (908K downloads)
• 🇹🇼 Taiwan – 3% (893K downloads)
• 🇬🇧 United Kingdom – 3% (875K downloads)
• 🇵🇱 Poland – 3% (761K downloads)
• 🇯🇵 Japan – 2% (723K downloads)
• 🇨🇦 Canada – 2% (715K downloads)
• 🇹🇭 Thailand – 2% (691K downloads)
• 🇹🇷 Turkey – 2% (666K downloads)
• 🇺🇦 Ukraine – 2% (644K downloads)
• 🇮🇩 Indonesia – 2% (612K downloads)
• 🇪🇸 Spain – 2% (565K downloads)
• 🇮🇳 India – 2% (549K downloads)

The game strongly appeals to male players—almost 4 in 5 are male, which aligns with the overall Diablo franchise and RPG genre demographics.

How Long Do People Play For (Average Session Length)

The average Diablo Immortal play session lasts around 32 minutes.

This number is excellent, especially for a mobile RPG. Most mobile games typically see much shorter sessions. Diablo Immortal’s longer session length likely comes from deeper gameplay mechanics, immersive storytelling, and multiplayer experiences—like dungeons, raids, and PvP battles, all of which encourage extended playtime.

However, session length can always improve. Blizzard could introduce even more engaging multiplayer content, periodic events, or limited-time challenges to further boost session durations.

Average Session Count

Players typically open Diablo Immortal around 3 times per day.

This session count is solid, though there’s room for growth. For RPGs, multiple daily sessions indicate healthy engagement, driven by features like daily quests, live events, and social interactions within the game.

To encourage players to open the app even more frequently, Diablo Immortal could add extra layers of incentives, such as short-duration events, real-time group challenges, or notifications tied to guild activities.

How Much Money Does Diablo Immortal Make?

Diablo Immortal has been a huge moneymaker for Blizzard Entertainment, especially on mobile. Let’s dive into just how much revenue this popular RPG generates, along with monthly earnings and what those numbers mean.

Diablo Immortal All Time Revenue

To date, Diablo Immortal has earned more than $360 million in revenue from its mobile version alone.

This impressive number highlights the game’s success, especially considering the controversy around its monetization when it first launched. The steady earnings reflect strong player spending, driven by premium currency, cosmetics, and the game’s extensive in-app purchase system.

Diablo Immortal Revenue by Month

Here’s a breakdown of Diablo Immortal’s revenue for each month over the past two years:

What’s behind these revenue trends?

Diablo Immortal’s revenue over the past two years has been consistently high, typically fluctuating between $5 million to nearly $10 million per month. The standout month was January 2023, hitting nearly $14 million.

That spike likely aligns with a significant content drop, major event, or holiday promotions—events Blizzard often runs to boost player engagement and spending.

Mid-2023 saw another strong surge, with June and July surpassing $8-9 million, possibly driven by summer events, special in-game offers, or new expansions that typically increase spending.

Revenue slightly declined moving into 2024 and early 2025, stabilizing around $6-7 million monthly, reflecting the game’s maturation and a more stable but slightly reduced player base. Nevertheless, consistent multimillion-dollar revenue monthly highlights Diablo Immortal’s robust and engaged paying audience.

Average Revenue Per Daily Active User (ARPDAU)

The ARPDAU (Average Revenue Per Daily Active User) for Diablo Immortal is $1.37.

This number is notably strong, especially for a mobile RPG.

An ARPDAU above $1 shows the game effectively encourages players to spend regularly. Diablo Immortal achieves this through ongoing premium content updates, compelling seasonal passes, and limited-time offers, which create urgency and encourage frequent small transactions.

Maintaining this level of ARPDAU is key to the game’s long-term revenue health. Blizzard could potentially boost this further by introducing additional cosmetic customization options or expanding premium gameplay modes.

How Many Downloads Does Diablo Immortal Have?

Diablo Immortal has drawn in millions of mobile gamers worldwide since its launch. Let’s look at exactly how many downloads it has, how it performs monthly, and whether players stick around afterward.

All Time Downloads Stats

Diablo Immortal has accumulated more than 30 million downloads on mobile devices.

That’s impressive, especially for a premium-quality RPG in the crowded mobile gaming market. The strong download count shows the ongoing popularity and global reach of the Diablo franchise.

Diablo Immortal Downloads by Month

Here’s a detailed breakdown of monthly downloads from the past two years:

Download numbers have fluctuated, peaking notably in mid-2023 with over 850K downloads in June. This spike was likely driven by major updates, special events, or targeted marketing campaigns from Blizzard.

After mid-2023, downloads gradually decreased, settling into a consistent pattern of around 300K-500K downloads monthly in 2024 and early 2025. These stable numbers show the game still attracts new players, though at a slower rate compared to initial peaks.

Maintaining steady downloads years after release means Blizzard successfully uses ongoing content, seasonal events, and promotional efforts to keep interest fresh.

Diablo Immortal User Retention

Here’s how Diablo Immortal retains players after they download and play the game:

Overall, these retention rates are decent for a mobile RPG—particularly the Day 7 retention at 23% and Day 30 at 12%, indicating solid medium-term engagement. RPGs typically have lower retention compared to casual games, due to their complexity and time commitment, so these numbers reflect positively on Diablo Immortal’s ability to keep players interested.

How does Diablo Immortal keep players engaged?

The game uses several smart retention strategies:

• Frequent content updates: New dungeons, events, and story expansions keep the gameplay fresh.
• Daily quests and rewards: Encourage players to log in regularly.
• Multiplayer and social features: Guilds, co-op play, and PvP encourage community building and competition, boosting long-term retention.
• Seasonal events and limited-time items: Create urgency, making players return regularly.

By continually offering new content and reasons to play daily, Diablo Immortal maintains strong engagement and loyalty from its dedicated fanbase.

Diablo Immortal Overview

Diablo Immortal is a free-to-play, massively multiplayer online action role-playing game (MMO ARPG) developed by Blizzard Entertainment in partnership with NetEase. Designed primarily for mobile devices, it offers an experience tailored for touchscreen gameplay, while also being available on PC.

The game bridges the narrative gap between Diablo II: Lord of Destruction and Diablo III, immersing players in the dark and perilous world of Sanctuary.

When Did Diablo Immortal Come Out?

Diablo Immortal was officially released on June 2, 2022, for iOS, Android, and as an open beta for PC.

Is Diablo Immortal Still Popular in 2025?

As of April 2025, Diablo Immortal maintains a dedicated player base. The game has experienced fluctuations in player numbers since its launch, with notable peaks during major updates and events.

Despite these variations, the game continues to attract a core group of players, supported by regular content updates and a loyal community.

How to Play Diablo Immortal

Diablo Immortal offers an engaging experience for both newcomers and veterans of the series. Here’s a brief guide to get started:

1. Choose Your Class: Select from several iconic classes, each with unique abilities and playstyles. Options include Barbarian, Crusader, Demon Hunter, Monk, Necromancer, and Wizard.
2. Understand the Controls: The game utilizes intuitive touchscreen controls on mobile devices. A virtual joystick on the left controls movement, while buttons on the right handle attacks and abilities. On PC, traditional mouse and keyboard inputs are supported.
3. Progress Through the Story: Set between the events of Diablo II and Diablo III, the narrative unfolds across various regions of Sanctuary. Engage in quests, defeat enemies, and uncover the storyline.
4. Engage in Multiplayer Content: Team up with other players to tackle dungeons, participate in raids, and engage in PvP battles. The game emphasizes social interaction and cooperative play.
5. Customize Your Character: Collect and upgrade gear, socket gems, and tailor your abilities to suit your preferred playstyle.

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Data Source

• AppMagic, a leading mobile intelligence platform (the most recent data on MAU, DAU, average session length, session count, revenue, downloads, and ARPDAU)