Cookie Run: Kingdom Stats (2026): Player Count, Revenue & More

Cookie Run: Kingdom has spent five years as one of the most durable RPGs on mobile, and the stats tell a more interesting story than the cute art style suggests. Here is a full breakdown of its downloads, revenue, player count, retention, and how Devsisters keeps it growing.

Key stats for 2026

Data source: AppMagic.

Is Cookie Run: Kingdom still popular in 2026?

Yes, but it is a different kind of popular than it was at launch. Cookie Run: Kingdom peaked hard in its first year, with monthly downloads and active users hitting their high in late 2021 during the post-launch surge. Downloads have come well off that peak since then, which is normal for a five-year-old title.

What stands out is how much better revenue and active users have held up than raw installs. The game still pulls in millions of monthly players and a steady revenue base, and the 2025 content cycle actually pushed monthly users above where they sat in 2023 and 2024. This is a mature game that monetizes its existing audience well rather than one chasing a fresh wave of installs.

Data source: AppMagic. Current data uses the latest complete month available.

Game overview

Data source: Devsisters and Wikipedia.

How many people play Cookie Run: Kingdom?

It remains one of the most played mobile games in the RPG category, with strong DAU and MAU figures that have stayed remarkably stable across the past year.

Player count stats: DAU & MAU

Data source: AppMagic.

How many downloads does Cookie Run: Kingdom have?

Cookie Run: Kingdom has pulled in 47.5 million lifetime installs, putting it firmly among the most downloaded games in its genre. The biggest install year was 2021, but 2025 was a notable second wind, more than doubling the install totals of the two years before it.

Data source: AppMagic.

How much money does Cookie Run: Kingdom make?

Cookie Run: Kingdom has generated roughly $498 million in lifetime revenue, with its latest full year (2025) bringing in about $97 million. That 2025 figure nearly doubled the previous year, driven by a strong content and collaboration cycle.

Cookie Run: Kingdom revenue statistics (2021 – 2026)

Data source: AppMagic. Revenue reflects IAP (in-app purchase) revenue, net of platform fees and inclusive of taxes. It does not include ad revenue.

How Cookie Run: Kingdom makes money

A gacha game at its core

Cookie Run: Kingdom monetizes through gacha. Players spend on Crystals, the premium currency, to roll for new Cookies and Soulstones that power up their roster. The whole progression system is built to make the strongest and rarest Cookies the thing you most want, and the gacha pull is the gate in front of them.

This is the engine that drives the majority of spending.

Whales and collectors carry the revenue

Like most successful gacha RPGs, the revenue concentrates in a relatively small group of high spenders.

Limited-time and collaboration Cookies create urgency, since missing an event banner often means missing that character for a long stretch. That scarcity is what converts collectors and competitive guild players into repeat buyers. The game does not rely on ads at all, which is why its top-grossing games positioning rests entirely on its IAP monetization.

Battle passes, packs, and limited offers

Beyond gacha, Devsisters runs the standard high-LTV toolkit: seasonal battle passes, starter and value packs, and limited-time bundles tied to events.

Collaborations like the BTS and KPop Demon Hunters crossovers function as both marketing and monetization, bringing in new spending spikes around exclusive themed content and cosmetics. The 2025 revenue jump lines up directly with this collaboration-heavy content cadence.

Monetization efficiency

This is strong monetization. A revenue-per-download figure above $10 is excellent for a free-to-play game, and a DAU/MAU ratio above 30% signals genuinely sticky daily engagement.

The numbers confirm what the revenue trend already showed: Cookie Run: Kingdom earns from a loyal, high-value core rather than from sheer install volume.

Player demographics

Cookie Run: Kingdom skews younger and more female than the average mobile RPG, and its cute, character-driven world attracts gamers who came up on nostalgia properties like My Little Pony and The Powerpuff Girls.

The audience is global, with particularly strong engagement across Asian markets and a meaningful Western following built through the franchise’s English-language push.

Data source: Devsisters and Deconstructor of Fun.

Engagement statistics

Engagement is where Cookie Run: Kingdom genuinely outperforms its category. Sessions are long and players come back multiple times a day, which is unusual for a game this far past launch.

Data source: AppMagic.

Retention statistics

Retention is the clearest evidence that the daily core is real. The early-day retention numbers are solid for an RPG, and the long-tail figures show a player base that sticks around for the long haul.

Data source: AppMagic.

User acquisition snapshot

Cookie Run: Kingdom’s user acquisition is built on franchise strength, not aggressive paid spend.

The Cookie Run IP has more than 300 million cumulative players across its games, and that brand equity does a lot of the acquisition work that competitors have to pay for. The download data backs this up: installs spike around content events and collaborations, not around steady-state media buying.

Collaborations are the real UA engine

The clearest growth lever is high-profile brand collaborations.

The 2025 install and revenue surge maps directly onto an aggressive collaboration calendar, and the 2026 KPop Demon Hunters crossover, tied to an Oscar-winning film, is a textbook reactivation and acquisition play. These crossovers function as paid-media campaigns and organic news hooks at the same time, pulling in lapsed players and net-new fans of the partner brand.

Creative leans on character and culture, not gameplay

Devsisters’ marketing has historically sold the world and the characters more than the mechanics. The breakout English-language trailers focused on adventure, heroism, and a more mature “tough cookie” tone to win over Western adult audiences.

The creative angle that consistently performs is character appeal and cultural moment, which is why K-pop and animation tie-ins fit the brand so naturally.

Live ops keeps the existing base monetizing

In 2026, Devsisters moved to main story updates every two weeks, a clear signal that current performance is driven by deepening engagement and monetization of the existing base rather than by new-user volume.

This is a mature game in scaled-to-mature growth mode: the priority is retaining and re-engaging the loyal core, with collaborations providing periodic acquisition spikes on top.

If you’re a studio trying to build this kind of durable, IP-driven growth and squeeze more out of your UA and creative, that’s exactly the work Udonis does day to day.

Explore more game statistics

 References

1. AppMagic. 2026. Mobile App Data.
2. Devsisters. 2026. CookieRun: Kingdom official game page.
3. Wikipedia. 2026. Cookie Run: Kingdom.
4. Deconstructor of Fun. 2026. How Cookie Run Bakes its Monster Revenue.
5. PocketGamer.biz. 2026. CookieRun: Kingdom launches KPop Demon Hunters crossover.
6. BleedingCool. 2026. Devsisters Announces Three New Additions to CookieRun Franchise.