Mobile Apps

Stickiness in Mobile Games: Key Insights & 9 Tips to Increase It

Stickiness in Mobile Games: Key Insights & 9 Tips to Increase It

As a mobile developer, you have one wish for your game → more players. Even better, players that can’t keep their hands off the game. A metric that shows how successful you are at doing this is called stickiness. This is one of the key mobile game metrics to track if you want your mobile …

Facebook Campaigns for Mobile Games: Best Practices

Facebook Campaigns for Mobile Games: Best Practices

The Facebook Ads algorithm is becoming more and more powerful. It’s no wonder there’s an increasing number of Facebook campaigns for mobile games. But the big question is – how to utilize Facebook Ads for maximum performance? Perhaps you think, “Oh well, I can’t do anything about it. If Facebook likes my ads they will …

What Is a Conversion Rate (CVR)? Definition, Formula & Calculator

What Is a Conversion Rate (CVR)? Definition, Formula & Calculator

Have you ever wondered what a conversion rate, or CVR, means in the context of marketing, advertising, or mobile apps? It’s a crucial metric that determines the effectiveness of your campaigns and strategies. Whether you’re just starting out or you’re an industry professional, understanding the CVR metric is key. In this article, we’ll explore conversion …

How to Create an App Promo Video for Mobile Games?

How to Create an App Promo Video for Mobile Games?

Need help creating an app promo video for a mobile game? You’ve come to the right place! With this knowledge, you’ll be creating professional app promo videos in no time and improving user acquisition. Here’s what’s included in this extensive guide: The process of creating app promo videos How to write a promo video script …

Market Research on User Acquisition for Hyper-Casual Games

Market Research on User Acquisition for Hyper-Casual Games

You want your user acquisition efforts to pay off and we get you. To achieve this with hyper casual games you will need plenty of data. Look no further. Here’s the only analysis you’ll need. We give you an overview of the most recent and relevant market research on hyper casual games coming from Adjust …

Top Mobile Marketing Companies: Reviews

Top Mobile Marketing Companies: Reviews

Finding a mobile marketing company that can help you produce measurable results is not easy. A lot of companies promise a lot but deliver very little. There are also so many of them which makes it even harder to identify the best ones. If you’re wondering what the top mobile marketing companies in 2023 are, …

Mobile Game Session Length: How to Track & Increase It

Mobile Game Session Length: How to Track & Increase It

Creating a high-quality mobile game is hard. Even when you are 100% percent sure you’ve done it, it is still not enough for your mobile game to succeed. There is one equally important thing you have to do → track the right mobile game metrics. One of those metrics is session length.  In this article, you will …

Mobile App Personalization: Drive Engagement and Retain Users

Mobile App Personalization: Drive Engagement and Retain Users

Is your app engagement dropping? Are you losing users left and right? You should consider mobile app personalization. People are tired of generic interactions with their apps. That includes content and notifications that are not relevant to them. That’s very common. Would you use an app that doesn’t solve your specific problems or caters to …

The Importance of App Indexing: Should You Implement it?

The Importance of App Indexing: Should You Implement it?

App Indexing lets Google index apps just like websites. Deep links to your website appear in Google Search results. That means your users can quickly discover content they’re searching for, landing on the right content in the app.

How to Create Mintegral Ads for Apps and Games: A Step-by-Step Guide

How to Create Mintegral Ads for Apps and Games: A Step-by-Step Guide

Want to learn how to create Mintegral ads for apps and games? We got you covered. In this step-by-step guide, we teach you how to set up a Mintegral ad campaign to acquire more users. Considering Mintegral is currently one of the top ad networks for apps & games, it will boost the effectiveness of …

App Store Optimization Tools – 14 Best ASO Tools for Mobile Apps

App Store Optimization Tools – 14 Best ASO Tools for Mobile Apps

App store optimization is essential for the success of your app or mobile game. To do it right, it’s smart to use ASO tools. ASO tools or app store optimization tools can help you improve the visibility of your app and boost downloads. But which one is right for you? If you need help with …

Top 13 Push Notification Providers for Boosting App Engagement

Top 13 Push Notification Providers for Boosting App Engagement

Looking for a list of top mobile push notification providers? You have come to the right place! As you might know, using push notifications is a very effective way of keeping app users engaged. It can improve key app metrics like user retention, DAU/MAU, LTV, churn rate, etc. But, in order to achieve that, you …

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