User acquisition, or commonly referred to as UA is the act of acquiring new users for an app, game, platform or service. User acquisition is building an audience through marketing-driven activity.

The process of ASO (App Store Optimization) consists of two main parts – optimizing the app page and optimizing the search page. Ranking high in the search results means your future user will find you more easily.

Where will the global app market go in the following years, after it already surpassed traditional media like television? Data tells us that it will only continue to grow. With our mobile phones becoming “smarter” with every new release, there is less need to use our desktops – we can order a ride with our …

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