Mobile Apps

Top Mobile Games in 2023 by Downloads and Spend

Top Mobile Games in 2023 by Downloads and Spend

Mobile games are getting more and more popular. In 2022, users downloaded mobile games almost 90 billion times. But what are the top mobile games in 2023 so far? Let’s find out! Data source: AppMagic, a leading mobile intelligence provider. Get 3 days of free access to all AppMagic’s features, as well as 10% off, …

Playable Ads: The Best Ad Format for Targeting Mobile Gamers?

Playable Ads: The Best Ad Format for Targeting Mobile Gamers?

Looking for an ad format that will help you get more users for a mobile game? Let me introduce playable ads. Even though they have not been as utilized as video ads, playable ads are known to significantly boost conversions due to their interactive nature. Here’s why you need to make them a part of …

User Acquisition Strategy for Mobile Games: Acquire Users in 2024

User Acquisition Strategy for Mobile Games: Acquire Users in 2024

Wondering how to create a bulletproof user acquisition strategy for mobile games? Look no further – this article is for you. I explain the basics of both organic and paid mobile game user acquisition. Furthermore, I’ve included practical tips to help you get started on your journey towards more users. Ready? What Is Mobile Game …

In-App Bidding: Get the Most Out of Your App Monetization Strategy

In-App Bidding: Get the Most Out of Your App Monetization Strategy

How exactly does in-app bidding work? Why has it become such a big deal? Is it better than the “old methods” of ad monetization? I have the answers to all these questions and more.  In this guide, I will take a deep dive into this method of programmatic advertising. I’ll go over everything you need …

IDFA Changes and Mobile Gaming: A Survival Guide

IDFA Changes and Mobile Gaming: A Survival Guide

“The effects will be apocalyptic. All game publishers and advertisers should be afraid.“ These are just some predictions that surround the discussion on recent IDFA changes.  Are they true?  Well, it depends on who you ask.  Let’s go over everything you need to know about IDFA from how it works, and how it affects mobile …

Mobile Marketing Trends for 2023 (Including Statements from Industry Leaders)

Mobile Marketing Trends for 2023 (Including Statements from Industry Leaders)

We always describe the mobile industry as ever-changing, fast-paced, unpredictable, etc. These adjectives are especially accurate for the pandemic years behind us. The pandemic has greatly influenced mobile marketing, and its consequences will remain. When it comes to mobile marketing trends, we are not only talking about human tech advancements anymore. We must also consider how …

Top 14 Consent Management Tools for Mobile Apps and Games

Top 14 Consent Management Tools for Mobile Apps and Games

GDPR, CCPA, IAB – do these acronyms sound familiar? Most mobile game publishers are well aware of them and take them very seriously. These complex data privacy regulations are based on the same thing – user consent. To simplify this process, most of them rely on consent management tools. To help you pick one for …

How to Use Facebook’s Automated App Ads to Acquire Mobile Game Players?

How to Use Facebook’s Automated App Ads to Acquire Mobile Game Players?

Automation is here and it will change mobile game user acquisition forever. Are you ready for it? Google already started that transition with UAC, but now Facebook is also turning to machine learning with the new Automated App Ads. AAA will change the way user acquisition is done. Those who adapt to these changes right …

How to Create a Mobile Game Video Ad for Social Media?

How to Create a Mobile Game Video Ad for Social Media?

A good video ad for social media is of the utmost importance when marketing a mobile game. Here’s why. Social networks like Facebook, Instagram, and TikTok give you access to a large and diverse audience. But to convert social media users to players, you need killer video advertisements that make people interested in your game. …

Top 18 Video Ad Tools and Resources for Mobile Games

Top 18 Video Ad Tools and Resources for Mobile Games

With so many apps and games out there, standing out is more difficult than ever. If you manage to create video ads that capture the users’ attention, you’re on the right track. Creating videos from scratch is a process that includes different tools, assets, and of course, a bit of know-how. We’ve listed all types …

10 Ways to Lower Your Mobile Game’s Churn Rate

10 Ways to Lower Your Mobile Game’s Churn Rate

Want to know why people keep abandoning your mobile game?  You’re not alone.  Churn rate is a mobile game metric that keeps game developers awake at night.  Users abandon apps all the time, even the ones they like.   For this reason, every user you manage to keep is valuable. There are so many reasons why …

How to Boost User Lifetime Value for Mobile Games?

How to Boost User Lifetime Value for Mobile Games?

Here’s a common game marketing dilemma. How much should you spend on getting one user to install your game? A mobile game metric that answers this question best is customer lifetime value. To stay profitable, you shouldn’t spend a dime over the sum you’re going to earn from a user. Now, let’s talk about what …

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