K-factor might sound like something straight out of a science fiction novel, but it’s actually a powerful metric in the marketing universe. It’s also known as the viral coefficient, which is a clue as to what it’s about. Let’s explore what K-Factor is, how to calculate it, and why it’s such a big deal for anyone …

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Looking for mobile attribution platforms that will help you optimize your mobile marketing campaigns? Look no further – I’ve compiled a list of the best mobile attribution tools, along with a guide on how to choose the best one for your business. But before we get into the list, I’ll cover some attribution basics. What …

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How do you know if your mobile game is performing well? The short answer is—by tracking various mobile game KPIs.  You’re probably wondering, which key performance indicators should you track?  To make your life easier, I’ve put together an extensive list of all essential mobile game KPIs and metrics for all parts of the journey.  …

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Looking for a list of the most popular mobile games in the world in 2024? These games have millions of downloads and are ruling the app stores. Note that these are not necessarily the best mobile games ever designed, but they’re the most popular mobile games among players and there are good reasons for that. …

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Looking for an ad format that will help you get more users for a mobile game? Let me introduce playable ads. Even though they have not been as utilized as video ads, playable ads are known to significantly boost conversions due to their interactive nature. Here’s why you need to make them a part of …

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Wondering how to create a bulletproof user acquisition strategy for mobile games? Look no further – this article is for you. I explain the basics of both organic and paid mobile game user acquisition. Furthermore, I’ve included practical tips to help you get started on your journey towards more users. Ready? What Is Mobile Game …

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How exactly does in-app bidding work? Why has it become such a big deal? Is it better than the “old methods” of ad monetization? I have the answers to all these questions and more.  In this guide, I will take a deep dive into this method of programmatic advertising. I’ll go over everything you need …

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“The effects will be apocalyptic. All game publishers and advertisers should be afraid.“ These are just some predictions that surround the discussion on recent IDFA changes.  Are they true?  Well, it depends on who you ask.  Let’s go over everything you need to know about IDFA from how it works, and how it affects mobile …

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We always describe the mobile marketing industry as ever-changing, fast-paced, and unpredictable. This is particularly accurate for the last few years following the pandemic – a lot has changed. When it comes to mobile marketing trends, we are not only talking about tech advancements like AI. We must also consider how privacy changes have impacted how …

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GDPR, CCPA, IAB – do these acronyms sound familiar? Most mobile game publishers are well aware of them and take them very seriously. These complex data privacy regulations are based on the same thing – user consent. To simplify this process, most of them rely on consent management tools. To help you pick one for …

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Automation is here and it will change mobile game user acquisition forever. Are you ready for it? Google already started that transition with UAC, but now Facebook is also turning to machine learning with the new Automated App Ads. AAA will change the way user acquisition is done. Those who adapt to these changes right …

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